Usher is serving up the suspense in the video for “Climax,” which will premiere simultaneously in the U.S., U.K., and Canada on Friday, March 9, at 5 a.m. EST/10 a.m. U.K. time on the VEVO platform.
Directed by Sam Pilling, the dramatic clip was shot in Atlanta and captures the intensity of the Diplo-produced lead single off Usher’s upcoming album, due later this spring.
Despite the song’s sexy title, it has nothing to do with sex. “It’s odd that people view ‘Climax’ as a sexual song,” Usher told Atlanta’s V-103. “It’s not. It’s not even about sex. It’s really about the ultimate experience or finale of an experience of love and life.”