D-WHY toasts to the douchebags and assholes in the video for “Ballad of an Asshole,” produced by Hit-Boy.

“Asshole, yeah that’s what they callin’ me,” the hip-hop freshman raps jokingly as he sits, laden with several gold chains, in a bar full of women. Known for his wordplay, D-WHY throws in a few more zingers in the video, which he co-directed with Jakob Owens.

“Everyone stays for dinner, only the chosen stay for breakfast … I’ve been way too self-involved/ I guess it’s my fault,” he laments in a moment reminiscent of Kanye West’s “Runaway.”

The West Virginia native broke down the concept behind the video. “I wanted to go a little more in depth with the imagery this time,” he explained. “For starters, the girls in the cloaks have a multi-sided meaning. They represent the women that I have treated poorly in the past. They represent dark times.”

D-WHY has been steadily building his buzz on the indie tip and has worked with Boi-1da, Dot Da Genius, and Casey Veggies on his mixtape Don’t Flatter Yourself, which was released this summer.