Just days after dropping his Kendrick response “SLR 2,” Lupe Fiasco rolls out the third installment in his “SLR” series. Over a soulful beat, produced by Soundtrakk, the Chicago MC raps about his competition (“So what we got here/ Some Top Ramen talkin’ about some top tier”), his upcoming album Tetsuo & Youth, and making headlines.

“So I’m gon’ ride this wave/ Ni**as poppin’ shit that ain’t got nothin’ to do with me/ And just capitalize off all the free press/ Because my publicist charges a lot to do the same shit as these ni**as doin’ for free/ And I can just rap because really the shit don’t mean nothin’ to me,” he raps.

Tetsuo season has begun.