Machine Gun Kelly gets bloody in the video for “Alpha Omega,” the latest single off his sophomore album General Admission.

The Ryan Hardy and Ryan Gerard-directed visuals feature the Cleveland rapper spitting with rapid-fire delivery while soaking in a tub of blood. He also gets up close and personal with some sexy ladies, who lick his neck, in the glow-in-the-dark scenes. Plus, he snorts smoke out of thin air.

This isn’t the first graphic visual from General Admission. Last year, MGK appeared in “World Series,” in which he played a badly beaten boxer. The star of Showtime’s “Roadies” also previously released a tragic (and bloody) video for “A Little More.”

Watch “Alpha Omega” below and stream General Admission here.