Nipsey Hussle invited Rap-Up TV to his Crenshaw stomping grounds for an exclusive look at the video for “Feelin’ Myself,” the first single from his debut album South Central State of Mind, due later this fall. The West Coast rapper’s neighbors and Twitter followers filled the streets of 57th and Harcourt with the hopes of making an appearance in the Marc Klasfeld-directed clip. With his hometown behind him and his proud father and brother on set, rap’s rising star cruised the block in his Benz, throwing money in the air.
“The concept is basically the fruits of our labor, the hard work paying off,” Nipsey told Rap-Up TV. “It’s about the struggle I had to get into the position I’m at as far as being a valued player in this hip-hop thing.”
Lloyd, whose smooth vocals can be heard on the 1500 or Nothin’ production, stopped by to lend his support and make a cameo. “That’s just the homie,” he said of his collaborator. “I think Nipsey is on the up and coming. I think he’s one of the hottest from the West.”