Trailer: Dawn Richard - 'Automatic'
After igniting her solo career with “Bombs,” Dawn Richard unleashes the cinematic teaser for “Automatic,” the second single off her No. 1 EP Armor On. The former Dirty Money diva transforms into a golden android, sporting metallic paint as she contorts her body. She rocks a blonde wig and black body makeup in another scene straight out of a sci-fi flick.
“For this video, we wanted to show the depth and versatility to our story,” said Dawn. “With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”
The full video will premiere on June 18, but staging-rapup.kinsta.cloud has your first look.