Trailer: Dawn Richard – ‘Automatic’

Dawn Richard

After igniting her solo career with “Bombs,” Dawn Richard unleashes the cinematic teaser for “Automatic,” the second single off her No. 1 EP Armor On. The former Dirty Money diva transforms into a golden android, sporting metallic paint as she contorts her body. She rocks a blonde wig and black body makeup in another scene straight out of a sci-fi flick.

“For this video, we wanted to show the depth and versatility to our story,” said Dawn. “With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”

The full video will premiere on June 18, but Rap-Up.com has your first look.



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111 Comments

  1. Dukes

    OMG i can’t wait.. The video looks like its going to be dope.

    [Reply]

    HEARTS HEAUX!!!!!! Reply:

    @Dukes, DAWN IS KILLING THE R&B GAME!!! & PUTTING THESE SIGNED ARTISTS TO SHAME!!!! SHES A CREATIVE GENIUS!!!! NOBODY OUT NOW IS DOING WHAT SHES DOING ITS CRAY!!!!! YOUR FAVE COULD NEVAAAAAAAAAA HAVE THAT MUCH SWAG!!!!!!

    [Reply]

    Casey Reply:

    @HEARTS HEAUX!!!!!!, Ok you just doin to much now stfd

    [Reply]

    The Realist Reply:

    @Casey, tell me about it

    [Reply]

    Bennie Reply:

    @The Realist, Actually I’m with @heartsheaux!!! She is amazing man. Like all the biggest artist have radio support and wardrobe and label… She is moving like this with no one. If Dawn had that type of backing her swag would just be amplified !

    [Reply]

  2. @Cornell_Antwoin

    I’m so upset I have to wait another week… #teamdawn.. follow me..

    [Reply]

    Sylvia Reply:

    @@Cornell_Antwoin, No label and she still killing yassssss

    [Reply]

  3. @iJustoriginate

    I know this Dawn video is going to be on point! They always are

    [Reply]

  4. #1HEART

    yo shout out to Dawn! Each one of her visuals has been amazing! This will be no exception. I want someone to hate on this chick. No label, yet still doing phenomenally well and putting out substance and quality. Bravo Dawn! BITCH YOU BETTA WEEEEEEERRRK!

    [Reply]

  5. KeepingItFunky

    Listen…. Y’all can’t GRASP the amount of EXCITEMENT I have for this video!!! For Dawn PERIOD!! Like……. WHAT THE HELL!!! Let’s GOOOOOOOOO!

    [Reply]

  6. Greggg

    Dawnnnnnnn slayyyyyyyyyyyyyy..

    [Reply]

    Bennie Reply:

    @Greggg, Yasssssssssss!

    [Reply]

  7. Barbzzzz

    Yazzz dawnnnn give this girl her due Mann she doin ths shit on her own and still giving a storyyyy not just dancing but singing her butt off. Its really y’all she the best new thing out. If she had a label she would be just as dope as yo favs out now. Gooooooo dawnnnnn

    [Reply]

    Peel it out Reply:

    @Barbzzzz, Ths is true story

    [Reply]

  8. Goawffff

    This chick is so dopeeeeeeeeeeeeee

    [Reply]

  9. Dawnnnshoe

    This chicckkkkkkk is bomb asssssss ffffffff tis video is gonna be bananasss

    [Reply]

    Sylvia Reply:

    @Dawnnnshoe, She slaying right ! I love dawn

    [Reply]

  10. Joey

    I have to say people aren’t allowing new artist in the game… It’s all comebacks and artist who have been on top for a while. Dawn is so refreshing and so ready to be a superstar. The fact that people won’t give her the love is sad.. She comes through every time.. Nobody new is dancing singing writing performing like her.. Nobody new doing all these things … And with no label! Give this girl love yo. She is DOPE! Dawn you are amazing!

    [Reply]

    Kim Reply:

    @Joey, TRUE, BUT IT’S GOING TO COME TO END, MARK MY WORDS. DAWN JUST BECAME A SOLO ARTIST, BE PATIENT. SHE’S COMING, AND PEOPLE ARE STARTING TO RECOGNIZE HER TALENT, AS A SOLO ARTIST.

    [Reply]

  11. Diva dawn

    Kill these girls dawn!!!!!!! Yasss

    [Reply]

  12. AMANDA

    Dawn, I’ve watched your journey and you are something. I’m always amazed by your level of work ethic and drive. God is doing something special with you. It’s evident. So glad that you are continuing to push and break down walls. You are a blessing to many! Excited for the video! #Automatic #ArmorOnHOE

    [Reply]

    Bennie Reply:

    @AMANDA, I’m excited for the video as well!

    [Reply]

  13. BrittXo

    KILL IT DAWN! GIRL I BEEN I FAN! YOU BOUT TO SLAYYYY THIS INDUSTRY! SNATCHING WIGS, WEAVES, & LACE FRONTS.

    [Reply]

  14. Let it go

    That pic looks like something off rhi rhis umbrella video

    [Reply]

  15. le bron

    this gimmick chick again….

    [Reply]

    John Reply:

    @le bron, What gimmick love. She is telling a story. How is she a gimmick when she sangggggs down. Oh and dancesssss down. Oh an writesssss like dowwwnnnn oh and performs live and sounds amazing. Why y’all just can’t give props. Like even the vets in the game besides queen bey they ain’t singing for the gods! They either dance great but can’t sing amazing or the ding good but aren’t dancers. Dawn is doing alll of it. So please explain the gimmick?

    [Reply]

    Songstress Reply:

    @John, PREACH !!!!

    [Reply]

    Diva dawn Reply:

    @le bron, You are a hater. Dawn is by far the best new talent in the game! Have a seat! Go dawn

    [Reply]

    le bron Reply:

    @Diva dawn, gimmicks still..

    [Reply]

  16. jp

    WoW!!!!! She is in her own lane now.

    [Reply]

  17. WonderLand19

    PROUD OF MY FAVES! DAWN AND CHRIS KILLING IT!

    [Reply]

  18. @taimiicel

    so excited

    [Reply]

  19. Choc

    Dont forget tutus, fake accents and alter egos. Bytches got the game so wrong she bout to show em what it’s hittin fo. #bombsaway

    [Reply]

  20. Brando

    She’s gotta blow!…her creativity is amazing and refreshing…I really dig her!

    [Reply]

  21. Tennekka

    Love it already. This girl is truly talented!

    [Reply]

  22. KIM

    I WANT TO SEE MORE LOL. THIS GIRL (DAWN) IS BRINGING IT! WATCH OUT WORLD, SHE’S COMING, AND COMING HARD. IT’S ONLY A MATTER OF TIME. MARK MY WORDS!!!

    [Reply]

  23. youbmad

    I luv it! too bad I have to wait.

    [Reply]

  24. Kyle

    I love this song! Can’t wait to see the video!

    [Reply]

  25. hill

    ahh come on that is a teaser(smile)i can’t wait/dawnnie girl you are pulling out the stop /i can feeling it in my soul your worth/God is sooo amazing and sooo are you/love you for life

    [Reply]

  26. kelly macinotsh

    i can’t make an opinion just yet

    [Reply]

  27. king_awesome12

    NEW. ORLEANS IN DA BUILDING….do your. Thang dawn…

    [Reply]

  28. hill

    heart for life

    [Reply]

  29. BumBum

    I love it so far. Man I can’t wait for the whole kit to come out. I’m going to tell y’all a little something DAWN RICHARD is all that and a big bag of chips. But I know that y’all already know the deal. But if y’all don’t then shame on ya. And her ” BOMBS
    VIDEO is my favorite.

    [Reply]

    Sylvia Reply:

    @BumBum, I’m so happy for Dawn. Her work ethic is cray!

    [Reply]

  30. John

    Dawn is amazing !!!!! Loveee herrrrr dopesters best r&b chick in the game

    [Reply]

  31. Matt

    Dawn is bombbbbbb so understated. And sexxxxxy

    [Reply]

  32. Dawn Richard | Sneak Peek Video, “Automatic” « PaulyPopWorld

    [...] Catch a sneak peek of Dawn Richard‘s new video for her upcoming single, “Automatic,” from her latest EP album Armour On.   After the success of “Bombs,” Dawn is continuing the momentum with a new type of visual. She explains that, For this video, we wanted to show the depth and versatility to our story.  With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth (source) [...]

  33. MJ

    Ciara come Shit on this hoe!!! Lol! Jp! This looks dope tho! Go dawn

    [Reply]

    Matt Reply:

    @MJ, Why can’t they both just be dope. I mean Ciara dances but she isn’t the best singer. Dawn can sannng and dance. Two different artist both are great. They should collab

    [Reply]

  34. Wow!

    Dammmmmmmmmmmmmmmmn sexy AF!

    [Reply]

  35. ...

    Dawn is the SHIT. Who doesn’t love her?

    [Reply]

    Gavi Reply:

    @…, I love her fineeeeeee aaaaaaa$$$$$$

    [Reply]

  36. Sylvia

    Dawn is the nextttttttt big starr

    [Reply]

  37. Tyrone

    I’ve just fell in love. I can’t stop watchin this trailer. HELP!

    [Reply]

  38. SdotB

    u know what…i was originally a fan of Dawn back in the Making the Band and Danity Kane days…then when she was part of Dirty Money, I lost interest…

    then when she went the indie route, initially, i wasn’t checkin 4 her AT ALL…

    but i’m not gonna lie…Dawn is def winning me over again…the EP has grown on me tremendously and i’m loving it!!…and these visuals are gettin better and better…

    so what i’m basically trying to say is that…

    i’m a fan again!! ; )

    [Reply]

    Sylvia Reply:

    @SdotB, Let’s Goooo. She never changed! Was fly in every situation she was onnnnnn welconmmmme back! Heartsheaux

    [Reply]

  39. Mercedes

    The trailer is dope. I’m ready to see the video.

    [Reply]

    Gavi Reply:

    @Mercedes, I’m ready to see it toooo. She is delivering!

    [Reply]

  40. MTBUK

    Dawn b doing her thing man! This girl is so sick. Dont sleep her, trust me she is going to be big. Everything she puts her vocals on turns into instant gold man

    [Reply]

    Gavi Reply:

    @MTBUK, We will wake everyone up to Dawn. Heartsssssss let’s go!

    [Reply]

  41. Diva dawn

    Heartsssss letsssssss goooooo

    [Reply]

  42. Rebecca

    This girl is soooo dope! Love the trailer. Labelssss sign this womannn already!

    [Reply]

  43. Polar control

    New r&b star ondeckkkk dawn got next folks !

    [Reply]

  44. Dawn winning

    Winnnnningggg. Salute to the chick doing it with no features on her records. No budget to push her . All the artist out got rappers on songs to try and push their sales. People comment that dawn can’t compete with Ciara and Rihanna and Rita but these girls all have labels! Dawn is doing this on her own yet it still is amazzzzzzzzebalss. So honestly ask yourself. Would your fav be as dope as they are if they didn’t have 4 million budgets to work with.. Take the hype away from them and they would be just another artist you the on… GIVE DAWN HER PROPS MANNNNNNN

    [Reply]

    KALUB Reply:

    @Dawn winning, TRUTH!!!!!!!!!!!!!

    [Reply]

  45. Reggie

    @Dawn winning, This is truth!!!!!!!!! Their only favs and amazing cause they have the glitter to make them that way. Dawn is hot without any of it! Can you imagine how dope she gonna get as time progresses. Yo she already the best!

    [Reply]

    Sylvia Reply:

    @Reggie, I agree! She is changing the game!

    [Reply]

    Faith in me Reply:

    @Reggie, Yasssssss change the gameDawn!

    [Reply]

  46. Gavin

    My new fav artist !

    [Reply]

    Diva dawn Reply:

    @Gavin, Been mine!!! Welcome hearts!

    [Reply]

    Ashantilove Reply:

    @Diva dawn, I’m a new heart and proud to be one. Dawn is taking everyone by storm! And rocking it her way!

    [Reply]

    Peel it out Reply:

    @Ashantilove, She deserves this though. She been going hard for a minute and people have hated when they should have been showing love

    [Reply]

    Faith in me Reply:

    @Gavin, Mine too!

    [Reply]

  47. Matt

    Im in love… R&B has a new face! And dawn it’s a beautiful one!

    [Reply]

  48. Diva dawn

    Can’t stop warchinggggggg. So dope!

    [Reply]

  49. Goku

    Just got her EP. This girl is phenomenal. Where have I been? Def a fan now

    [Reply]

  50. GoHardOrGoHome

    OMGGG, nooooo such a tease! SUPER excited for this video, Yes Dawn you better work!! #BEAST

    [Reply]

    Goku Reply:

    @GoHardOrGoHome, Right!!!!! She is just amazing!

    [Reply]

    Ashantilove Reply:

    @Goku, I’m so pumped that other people see what I seeee!

    [Reply]

  51. coolone

    I love dawn! :) can’t wait for this video

    [Reply]

    Vanity6 Reply:

    @coolone, I cant wait either!

    [Reply]

  52. Don't worry about

    OMG This video is teasing me! I need to meet her! lol

    [Reply]

    Goku Reply:

    @Don’t worry about, I know she is such a teaseeee!

    [Reply]

  53. Sylvia

    More heartsDawwwwwnnnnnn she changing the game!

    [Reply]

    Vanity6 Reply:

    @Sylvia, Yasssssss I’m a heart. Love this movement she is on right now

    [Reply]

  54. Sylvia

    More heartssss dawn! She the best!

    [Reply]

  55. coolone

    I love u dawn! So proud!

    [Reply]

    Goku Reply:

    @coolone, I’m so proud to man. She is doing it biggggggg!

    [Reply]

  56. Ashantilove

    Thia chick is bombbbb! Every time she comes she brings something new! Amazing!

    [Reply]

    Rat pack Reply:

    @Ashantilove, I’m in love with her!

    [Reply]

  57. Faith in me

    I’m in love with this girl. She is a genius yo. Her music and lyrics are next level! And her visuals are amazing! Dance Dawn. Oh and did you see her leg extension! Yesss skills! Yo fav ain’t doing leg extensions!

    [Reply]

  58. Chrisgoeshard

    My new fav female artist. Her and Chris need to collab in a video! LIFE!

    [Reply]

  59. Vanity6

    First BOMBs now AUTomatic. World get ready for DAWN!

    [Reply]

    Sylvia Reply:

    @Vanity6, I couldn’t agree more. She is on her way to the top

    [Reply]

  60. Peel it out

    Dawn slay and snatch wigs pleassssssee. I love you!

    [Reply]

  61. Coco nut

    I wasn’t hip to Dawn til recently. She is bad! I like what she is doing for R&b

    [Reply]

  62. Relentless

    Marry me Dawn!

    [Reply]

  63. Rat pack

    Dawn is changing things and I’m excited to see where she is going to go. I’m a fan

    [Reply]

  64. I'm in love

    The trailer is dope, leaving me wanting more, and Dawn is sooooo sexy. I wish she was on my team, no lie. lol

    [Reply]

  65. Scripture

    I will now go by my favourite DR song on that given day.

    Today (like all days) is a day for “Scripture”. Tisall

    [Reply]

  66. LOVE IT!

    I’m ready to see the video. It looks hott!

    [Reply]

  67. Lisa

    Dawn is amazing!

    [Reply]

  68. Diamond

    Dawn has been held back waaaay to long. Diddy knew what he was doing keeping her. She is SUPER talented, and her Ep goes innnnnn. Dawn knows what she wants!:) I Love the trailer, and can’t wait to see the video. This is her year!

    [Reply]

  69. Kim

    Dawn is doing the d*** thang! Keep doing you boo.

    [Reply]

    Rat pack Reply:

    @Kim, she is kicking a$$ and taking several names!!!!

    [Reply]

  70. gtfoh!

    I love Dawna nd been a fan of hers since Danity Kane days, her writing skills off the charts, her vocals are always gorgeous. This girl has no label support and is killing tons of females in the game still. This girl is what real talent is.

    [Reply]

    Rat pack Reply:

    @gtfoh!, I totally agree!

    [Reply]

  71. Bennie

    This is my new favvvvv!

    [Reply]

  72. jjpccd21

    yo, my gurl is doing her thang. i’m glad she has great success after leaving bad boy. i wonder how were dee woods is doing with her career. o also check out my utube page jjpccd21. its halirous guys. leave comments let me know what issues that other u tube pages dont talk about. that u suggest i talk about. ok, holla back!

    [Reply]

  73. Thea

    Dawn Richard = winning! I’ve been a fan since her auditions in Danity Kane, through the breakup, before Dirty Money (when she posted videos on her jacked up computer lol) to now. I’m so proud to see her shining on her own two feet! What God blesses, no man can curse! May God continue to grant you favor Ms. Richard (“Rish-shard”) lol. I’m a fan for life! Do your thang mama!

    [Reply]

  74. Reza

    Hello George,Thanks for your comment!I delnfiteiy hope it will be but at this point it’s really hard to say. Jagex’s CEO did mention in the launch video that it is set for release in 2011. Time’s ticking away but there’s still a few months left in the year.Jack

    [Reply]

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