This Halloween, Snoop Dogg makes the transformation to Snoop Lion in the video for “La La La,” the first single from his forthcoming reggae album Reincarnated. Tha Doggfather teamed up with renowned horror film director Eli Roth to deliver a fun, Halloween-inspired video featuring kids in costumes.

“I’ve always been a fan of my neffew Eli’s work and had a vision of working with him for a minute now,” said Snoop, who wears a saber-toothed tiger costume in the imaginative clip. “For this video, I wanted to do something different—something I wasn’t able to do with my other music. This collaboration really shows how creative we can get as a 1-2 combo. He’s Dwight Howard and I’m Kobe Bryant. We feed off each other. It’s a dope video and offers my fans a first official look at Snoop Lion.”

The video will debut tonight above the Las Vegas Strip on the world’s largest LED screen overlooking Roth’s horror maze, the Goretorium.

Snoop Lion’s Reincarnated album and documentary traces his spiritual journey during his time in Jamaica, and features production by Diplo and the Major Lazer team.

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