Beyoncé Debuts Pepsi ‘Mirrors’ Commercial

Beyoncé

Beyoncé had the BeyHive buzzing after posting a mysterious trailer teasing an announcement on 4.4.13. Now the pop icon shares her big secret with the world, rolling out a new commercial for Pepsi as part of her $50 million deal.

In the 60-second spot, entitled “Mirrors,” Queen B takes a trip down memory lane. She looks into a mirror as she recreates the dance moves from her iconic videos including “Crazy in Love,” “Single Ladies,” and “Bootylicious,” plus debuts a never-before-seen dance routine to her new Timbaland-produced song “Grown Woman.”

“Embrace your past, but live for now,” says B as she sips an ice cold Pepsi.

The Jake Nava-directed ad is part of Pepsi’s “Live for Now” global campaign, which encourages fans to embrace the NOW. “I had so much fun collaborating on this campaign with Pepsi,” said Beyoncé. “I got to re-live some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”

Today also marks Beyoncé and Jay-Z’s five-year wedding anniversary. Congrats to the Carters!



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101 Comments

  1. bk

    YEEEEEEEEEEEEEEEEEEEEES

    [Reply]

    TIFFANY Reply:

    @bk, SOMEBODY GET ME A DAMN PEPSI

    [Reply]

    Trey Reply:

    @bk, Beyoncé says with this commercial, “I’m my own competition. Who gon’ stop me, hanh?” I definitely can’t wait for the tour now!!!!!! Got me tickets already!!!!!

    [Reply]

    HEARTS HEAUX!!!!!!!!!!!! Reply:

    @bk, THIS SOUNDS LIKE A THROW AWAY TRACK DAWN RICHARD HAD ON HER ALBUM, EVERYTHING FROM THE PRODUCTION TO THE COCKY LYRICS…. ITS CLEAR AS HELL WHO STYLE & SWAG SHE COPIED……………. BEYONCE WASTED NO TIME I SEE…… HELL IT AINT BEYONCE IF SHE AINT COPYING SOMEBODY SWAG. GWORRRRRRRRRRRRRL BYE!!!!!!!

    [Reply]

    Neiko Reply:

    @HEARTS HEAUX!!!!!!!!!!!!,you tried that….Im a Dawn Fan but lets not get out of hand….you can tell that Timbo produced this track because he has a signature sound…..but I mean it aint Beyonce without the “common” hate

    [Reply]

    georgia23 Reply:

    @HEARTS HEAUX!!!!!!!!!!!!, Umm… I’m a HUGE Dawn fan and I can see how you could make the connection from the whole tribal thing but please… I beg of you PLEASE, don’t be a troll on RapUp and other blogs always bashing other singers just to show how much you love Dawn. This behavior is what makes people hate artists. If you are a true fan of Dawn’s you’d know her movement is all about love. Love for yourself, love for your passion, love of others. Don’t make us Hearts look like those crazy fan bases that can’t appreciate the music and artistry of others simply because we have one preference.

    [Reply]

  2. bk

    QUEEEEEEEEEEEEEEEEEEEEEEEEEEN !

    [Reply]

  3. Miguel

    Only Beyonce Competes With Beyonce.

    [Reply]

    Ursula Reply:

    @Miguel, But the narcissism is so overboard. It’s desperate.

    [Reply]

    Mickey Reply:

    @Ursula, …how is it narcissism? many legends have paid homage to their past iconic eras. Madonna, Janet, Michael.

    [Reply]

  4. Critics

    Yes Queen!

    [Reply]

  5. Jay-Me

    Un-be-liev-able. So sick. The Queen.

    [Reply]

  6. Chicago

    Really B? Had me thinking I was getting a single today!!!!!! lol

    [Reply]

    Miguel Reply:

    @Chicago, the single “Grown Woman” will be on iTunes Monday.

    [Reply]

    Jay-Me Reply:

    @Miguel, How do you know this? Are you just hoping or did you read it somewhere?

    [Reply]

    GTFOH Reply:

    @Jay-Me, it will be released monday on itunes.

    [Reply]

    Jay-Me Reply:

    @GTFOH, I hope so. This would be an epic lead single.

    [Reply]

    BGNS Reply:

    @Jay-Me, Billboard confirmed it!! Monday ‘Grown Woman’ will be released!!

    [Reply]

    Neiko Reply:

    @BGNS, no they didn’t

    [Reply]

    PRINCE OF POP Reply:

    @Jay-Me, he dnt

    [Reply]

  7. joseph

    Pepsi colaa !!! whoa !!! Where is your album girl? same shit !!! i see dollars that’s all! no news

    [Reply]

  8. Lol

    I’M A GROWN WOMAN

    yes

    [Reply]

  9. TomTom

    I’ve never wanted a Pepsi so damn bad…

    [Reply]

  10. yellow gorrilah

    I’m not even going to lie she SLAYED That shit!!! yaaaas beyy

    but will she take the song to #1

    *sips monkey juice*

    [Reply]

  11. King B

    slayyyyyyyy me nowww B!!! Slayyyyyy meeeeeee!!!

    [Reply]

  12. OMG

    OMG THE SONG AND CONCEPT OF THE COMMERCIAL IS AMAZING. Beyonce back!!! WOW WOW WOW

    [Reply]

  13. 2bad2bme

    this woman is about to kill the game and show these girls up…

    [Reply]

  14. Um

    She just clocked her competition. Only her past self stood a chance and even IT got slayed.

    [Reply]

  15. Realistically

    She’s beautiful. So proud of her.

    [Reply]

  16. Beyherenow

    yessssssssssssssssssssss fucking yesssssssss! She ain’t saving no one’s wig this YEAR!!!!! SLAyyONCE!!

    [Reply]

  17. Um

    *they. Only her past SELVES stood a chance & even THEY were slayed.

    yeah, that’s better.

    ps werk bish.

    [Reply]

  18. Donny

    Pepsi can expect a boost in sales after seein this… Well done !

    [Reply]

    isk Reply:

    @Donny, They already had a boost in sales by 7.5% since the superbowl, surpassing for the first time Coca-Cola … That is called the #Beyoncéeffect

    [Reply]

  19. #Beyherenow

    BEYFUCKINGYONCE!! she wasn’t lying when said BOW DOWN!

    [Reply]

  20. yuppitsme

    i know thats right i like it shes smoking!

    [Reply]

  21. Hayley

    Fuck Keisha lol.

    [Reply]

  22. Marii Knowles

    You know what, I love Beyoncé and this song may not reach #1 but that doesn’t even matter anymore. It’s all about the love for her and her music.

    [Reply]

  23. Nelson Scola

    That beat is giving me so much life right now. I LOVE U BEYONCÉ.

    [Reply]

  24. Jeremihjohnvann

    I love beyonce can’t wait for the album … She’s slaying !!!!

    [Reply]

  25. #Beyherenow

    this already have grammys writing all over it!

    [Reply]

  26. Dan

    fuckin love beyonce! yes!

    [Reply]

  27. Dr. Archbishop Oprah

    Keyshia cole sitting somewhere sippin on a fanta grape being pressed

    [Reply]

    yuppitsme Reply:

    @Dr. Archbishop Oprah, lmfaoo

    [Reply]

    Twista Reply:

    @Dr. Archbishop Oprah, hahaha

    [Reply]

  28. Oh

    Her body IS BACK to them “Bootylicious days”

    [Reply]

  29. lil Alex

    Damn, DAMN, dAmN, shatterin’ glass and shit!!! Diggin that! ;)

    [Reply]

  30. BEYHIVE2013

    She just slayed my whole life in 1 minute! Lolol….just saying, what can’t she do? This era will murk everyone following.

    [Reply]

  31. GTFOH

    Oh yea, she slayed that.

    [Reply]

  32. Queens

    i LOVED ADORED BEYOND WORDS the commercial but I wasn’t honestly feeling the song playing just my opinion.

    [Reply]

    77 Reply:

    @Queens, me too…i dont feel it at all

    [Reply]

  33. 77

    FUCKING LOVE IT…..BUT THIS SINGLE CAN REACH THE top 3 on the hot 100

    [Reply]

  34. #Beyherenow

    KIESHA COLE! I wanna be the first one to warn you to hold on that to that wig really tight honey cuz no matter how much glue you use or whatever you use to hold on to that dusty looking wig of yours it’s getting snatched hunty! #BOWBITCH

    [Reply]

  35. Chris

    The song sounds A LOT better than Run The Flops. That’s all people need to know lol.

    [Reply]

    Dr. Archbishop Oprah Reply:

    @Chris, you reached for that didn u?

    [Reply]

  36. Prettyboyflyod

    The dumb word slayed is over use nobody is slaying nothing stfu

    [Reply]

  37. keyshia cole

    I mean..it wasnt all that! Wonder where this idea came from..hmmmmmm #trustandbelieve video #blastfromthepast #strawburywig..anyone? FOH!! And i got one word about the bootylicious look rhinoplasty! LOL
    Its all G tho!! #fuckpepsie #fuckdream #fantamami #dontuwanta

    [Reply]

  38. Elijah

    No matter how much people hate on her she will always be the #1 chick and #GrownWomen sounds great I’m sick of all these techno songs Bey bringing something new and fresh!!

    [Reply]

  39. BEDSTUYFLY

    NICE BEY!

    [Reply]

  40. Jay-Me

    I’m ready to hear this track in full. Sounds like a great lead single.

    [Reply]

  41. Lover

    I feel totally blue-balled

    [Reply]

  42. TrinaFan

    Love it! The song sounds like it’ll be good. I hope Bey comes back w some Sasha fierce shit!

    [Reply]

  43. Jay

    OMG YES!!!!! Beyonce looks amazing!!! I love how they showed all of her previous looks. That song sounds amazing!!!! I CAN’T WAIT!!!!!! GET IT B!!!!!:)

    [Reply]

  44. Jay

    Man, I’m gonna watch this 60 clip over and over again!!! HA! I love it!!!! :)

    [Reply]

  45. Brit

    HELL TO THE YESSSS!!!

    [Reply]

  46. ABA

    hjgkghlçmdºpogsm,ºpsoemgt9wet

    yaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaassss

    [Reply]

  47. REAL

    sHE THOWRING SHOW MUCH SHADE….sUMMER HAS COME AND GONE….DAT WAS FOR THE KERI, KEYSHIA AND WHOEVER ELSE A HATER.

    [Reply]

  48. Beyonce is A Beast

    I muthaphuqin luvz it. I wonder is that song in the background is on her new album. and im wonderin if the song is calld’d ‘ “I wanna wonder” or maybe “mirrors”

    [Reply]

  49. ....

    Beyonce fans are sooo delusional *1st off, I’m not a hater or fan….just a neutral listner*

    …and that song wasn’t the Lipton or Pepsi……..I’ll give it a listen when it drops, but it seems like something that woulda been on 4. Hell GRTW sounded better than THAT……you kids dont get your hopes up bc that song is gonna be a let down.

    I want Bow Down…..now that’s my shit,Grown Woman just sounds like………

    [Reply]

    Fun Reply:

    @…., You think RTW and Bow Down was better than Grown Woman? lol

    [Reply]

    .... Reply:

    @Fun, Without a shadow of a doubt!!
    MUCH better!!!!

    [Reply]

  50. King

    Beyoncè’s rep just confirmed that though this is on the album, it’s not the official single. I’m over it she’s getting annoying by keeping us waiting only to give a damn commmercial where the song in the commercial isn’t even the 1st single. If you say you don’t need no hype then stop hyping yourself and give us the damn single.

    [Reply]

    deelee Reply:

    @King, considering pepsi is paying her 150 million… i think they are the ones planning out when she drops a commercial. i mean… just a thought. LOL! boo its a pepsi commercial not a beyonce commerical quit being an idiot. she dont control pepsi in this… pepsi controls her. COMMON SENSE.

    [Reply]

    deelee Reply:

    @deelee, i meant to say 50 million lol idk what i was thinking. but still.

    [Reply]

  51. CiCi

    Slayonce!

    [Reply]

  52. Diego

    Mary j blige had song grown woman bee is so unoriginal

    [Reply]

    Pucci Reply:

    @Diego, Um, so did Kelly Rowland, was she copying off of Mary too? You’re mad and pressed about a song title that’s been used by other artist as well… Bitch bye!!!

    [Reply]

  53. Keri Hilson

    Too bad her nose is jacked, now. Also her new song will not do better than my new single dropping soon. #girlbye #Hilsonlovers

    [Reply]

    Pucci Reply:

    @Keri Hilson, I doubt this is even Keri Hilson, more like one if her pressed delusional fans… Stay mad dumbass!!!

    [Reply]

  54. OhWORD?

    Really Beyonce? I caught the subtle indirect message! This was shade thrown as usual! She used different era images of herself from the past for a disguised as other female artists in the industry resulting in the end it’s only her! Trying a lil too hard!

    [Reply]

    RG2 Reply:

    @OhWORD?, NO YOU TRIED WAY TOO HARD WITH THAT WACK ASS ASSUMPTION THEORY. WHAT PART OF ” EMBRACE YOUR PAST” IS TALKING ABOUT OTHER FEMALES IN THE INDUSTRY…..I’LL WAIT! JUST ADMIT YOU DON’TLIKE HER AND MOVE ON HATER.

    [Reply]

    OhWord? Reply:

    @RG2, let me school you! I said indirect message meaning beyond what you see or read between the lines or lament terms her other message! Her direct message was what you saw!

    [Reply]

    OhWord? Reply:

    @RG2, When it comes to this industry where anything goes, not everything you see is what it seems to be! Don’t let being a Stan or fan blind you!

    [Reply]

  55. DKW

    PERFECT. Not a flaw to be found. I think even the haters will have no choice but to “bow down” this era. Give credit where credit is due.

    [Reply]

  56. Lauren

    She is sp overrated! Booty shaking dum bit$%%

    [Reply]

  57. Lauren

    Bow down to yo momma ho. Dum Wanna Brain Bithyawnce better bow down and get a book with her idiotic azz…she a high priced ho

    [Reply]

    flyhigher Reply:

    @Lauren, gurrlll you tried it….She comes at a price u cant even dream to pay. Only pepsi could I see. Now glue ur pressed ass to ur seat and disappear in it….I love u shade throwers.

    [Reply]

  58. Curt

    Your past is a lot easier to embrace when you’re Beyonce. Whatever. Wasn’t she endorsing healthy kids a while back, now she’s on Pepsi??? Get that money, I guess…

    [Reply]

  59. lol

    Beyonce looks like Tina Knowles in this commercial…she is NOT aging well at all…

    She went to having a “Let’s Move!” (Move Your Body) campaign to ok kids lets drink Soda…LOL..#whenmoneytalks

    [Reply]

  60. E53

    O_O THATs FREAKIn EPIC!!!!

    [Reply]

  61. Tori

    I loved it! Washing down my Taco Bell with a Pepsi now. The Sasha Fierce part was my favorite.

    [Reply]

  62. jiselle

    Is it just me? Or does does the beyonce n pink look like solange?

    [Reply]

  63. @CallHimTyrek

    #dope

    [Reply]

  64. Kyle

    This was awesome. I liked all the past Beyonce’s. Man, the “Bootylicious” Beyonce in pink is a major throwback. The song was decent. I am interested to hear the whole thing before I make my final judgement.

    [Reply]

  65. anonymous

    WHAT is the name of the actresses that potrays the woman in pink and the woman in tank tops and shorts in the trailer??? Those two and the girl that sips some Pepsi were the hottest

    [Reply]

    Me Reply:

    @anonymous, beyonce

    [Reply]

  66. Behind the Scenes of Beyoncé’s Pepsi ‘Mirrors’ Commercial – Rap-Up.com | News

    [...] get enough of Beyoncé’s Pepsi “Mirrors” commercial? Well, you’re in luck. Pepsi serves up some behind-the-scenes footage from the global campaign. [...]

  67. Devon

    Beyonce is bad, not feeling that clip of the song though.

    [Reply]

  68. Derya

    #BeyHereNow #GrownWoman

    [Reply]

  69. Behind the Scenes of Beyoncé’s Pepsi ‘Mirrors’ Commercial – Rap-Up.com | Tech News Pad

    [...] get enough of Beyoncé’s Pepsi “Mirrors” commercial? Well, you’re in luck. Pepsi serves up some behind-the-scenes footage from the global campaign. [...]

  70. Rap-Up.com || Beyoncé Performs ‘Grown Woman’ Live in Paris

    [...] A snippet of the song, which was produced by Timbaland and penned by The-Dream, can be heard in her Pepsi “Mirrors” commercial. [...]

  71. My Blog » Behind the Scenes of Beyoncé’s Pepsi ‘Mirrors’ Commercial – Rap

    [...] get enough of Beyoncé’s Pepsi “Mirrors” commercial? Well, you’re in luck. Pepsi serves up some behind-the-scenes footage from the global campaign. [...]

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