Beyoncé Scores $50 Million Pepsi Deal

Beyoncé

Who runs the world? Beyoncé. The pop icon has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.

According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a “creative content development fund.” Beyoncé will also collaborate on the design of all materials related to the partnership.

Beyoncé

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102 Comments

  1. @iJustoriginate

    Seems like all the rich people work with Pepsi

    [Reply]

    CITY Reply:

    @@iJustoriginate, THE PEPSI CAN LOOKS LIKE IT CUD B ASHANTI OR BEYONCE. THEY KINDA LOOK A LIKE SUMTIME

    [Reply]

    YouMadStayMad Reply:

    @CITY, COOL STORY BRO YOUR CAPS LOCKED SENTENCE REALLY CAUGHT MY ATTENTION AND YOUR STATEMENT BOGGLES MY MIND!.. No I’m kidding, you’re not smart.

    [Reply]

  2. Critics

    The Takeover begins. Hide ya wigs. Bey is ready to slay.

    [Reply]

    MISS JUICY Reply:

    @Critics, RIGHT

    [Reply]

  3. BrooklynSwagg

    The Queen!!!!

    [Reply]

  4. MMmHmm

    YES! PEPSI DROPPED NICKI LIKE THAT LMAO!

    [Reply]

    Mrunhateable Reply:

    @MMmHmm, nicki’s promotional deal with Pepsi been over lol keep trying tho. But you can catch nicki on American idol in January hoe!

    [Reply]

    Neiko Reply:

    @Mrunhateable, can she catch a Grammy though?

    [Reply]

    RealIssh Reply:

    @Neiko, Lmaooo .

    [Reply]

    MMmHmm Reply:

    @Neiko, LOL the Grammy’s banned her for that disgraceful performance she gave last year

    [Reply]

    YMCMB_#1STUNNA Reply:

    @MMmHmm, or her music is not good enough ahhahahaahaahha

    [Reply]

    BEDSTUYFLY Reply:

    @Neiko, LMAO GOOD ONE.

    [Reply]

    Brave. Reply:

    @Neiko,

    OHHHHHHH! LMFAO. Ouch. Very good one.

    [Reply]

    Bougie Kid Reply:

    @Neiko, She would have caught one if they nominated her this year. Her and Beiber was snubbed. Don’t pull it, heifer!

    [Reply]

    SIESIECHAMPION Reply:

    @Neiko, LMAO! GOOD ONE!! :D

    [Reply]

    MMmHmm Reply:

    @Mrunhateable, delusional barb, get your life together!

    [Reply]

  5. Natasha

    Beyonce’s next album better debut no less than 500,000 thousands or more first week sales. Shes doing big things! More power to her, I guess.

    [Reply]

    troy Reply:

    @Natasha, true.

    [Reply]

  6. lies

    “If you ain’t gettin Money..Then you ain’t got nothin on Me”- Beyonce

    #YOURFAVESWIGSAREBOUTTOBESNATCHED……AGAIN

    [Reply]

    Yasmine Reply:

    @lies, YESSSS….these pseudo-singers are about to SIT DOWN.

    [Reply]

  7. masindi

    Maybe she doesn’t even drink Pepsi

    [Reply]

  8. BeyonceEveryday

    via: pepsi.com

    Pepsi and Beyoncé are together again, forging one of the most innovative global partnerships ever seen — or heard — between a brand and a musician.

    We’ll be teaming up with Beyoncé to bring you great new experiences . And, when not thrilling audiences and working up thirsts, as our newest brand ambassador, Beyoncé will be teaming with us behind the scenes to make the most of the new Pepsi Creative Development Fund, a resource devoted to crafting relevant, innovative content that will embody the spirit of “Live for Now” everywhere Pepsi is enjoyed and Beyoncé is beloved.

    Watch this space for more details about how this special partnership will come to life on Sunday, February 3 during Super Bowl XLVII, as Beyoncé takes the stage as the featured performer in the Pepsi Super Bowl Half Time Show.

    [Reply]

  9. T

    This could be a game changer. This is the first time where a major brand like Pepsi has teamed with a musician and is pretty much funding the whole promotional campaign for their album.

    This is going to be amazing. Beyonce is coming HARD!

    [Reply]

    Mrunhateable Reply:

    @T, well Michael Jackson was really the first to have something huge with Pepsi but I see where ur going

    [Reply]

    MacBlast Reply:

    @Mrunhateable, but this is the first time they have funded a whole project boo. They did not fund MJ’s thriller when he did his endorsement deal with them. Good try on the shade though.

    [Reply]

  10. bEEzy

    BOSS!

    [Reply]

  11. bk

    Q U E E E E E E E E E E E E N !

    [Reply]

    michelle Reply:

    well who cares

    [Reply]

  12. boom boom

    Yes!!!
    loving this!
    her & Riri only two black females runnig the world right now!

    [Reply]

    SHAWTY Reply:

    @boom boom, Dead , what world is Rihanna running?? and especially with a 70% decrease in her album sales just a week after it’s release doesn’t make anything better. #try again next year

    [Reply]

    BEDSTUYFLY Reply:

    @SHAWTY, DON’T BE A DELUSIONAL SHADY FAG AND ACT LIKE RIHANNA WASN’T HAOLDING IT SOWN THE LAST 3 YEARS. WHO’S NAME IS #1 ON BILLBOARD? OH RIHANNA…… SO CONGRATS TO BEYONCE, BUT LET’S NOT TAKE AWAY FROM RIHANNAS ACCOMPLISHMENTS.

    [Reply]

    BEDSTUYFLY Reply:

    @BEDSTUYFLY, *DOWN

    [Reply]

    sonja Reply:

    @BEDSTUYFLY, THANK YOU!!! this insect acting like somebody shaded bey or something…thats why black people will never prosper if they can’t battling artists smh

    [Reply]

    KaramelKisses Reply:

    @BEDSTUYFLY, Mad much? Pressed alot? You and the shouty capitals are riDICulous! Ok, Ri has had a good run however w/ both B and GaGa releasing albums in 2013, she can have the first seat in the audience to watch, take notes & learn. By the way, nobody is impressed w her billboard accomplishments but her delusional fans/stans because that’s all she got. Oh, and FINALLY a number one album after 7 years and 7 tries, a playboy spread in GQ, a mini world tour in 7 days …. she really whored herself out for that one. B just took this game to a whole NEW level! But thanks for playing, GOODbye!

    [Reply]

    BEDSTUYFLY Reply:

    @KaramelKisses, TY HUNTER IS THAT YOU? OR ANOTHER DESPERATE MEMBER OF BEYONCE’S CAMP. ITS OK BOO BEYONCE WILL HAVE HER MOMENT AGAIN. BUT YOU DO HAVE TO REALIZE, NO ONE STAYS ON TOP FOREVER…

    [Reply]

    KaramelKisses Reply:

    @BEDSTUYFLY, Those of us in B’s camp are never desperate sweetie. You must be getting us confused with you thirsty bitches in the navy! But that’s neither here nor there … have her moment again?!? No one stays on top forever?!? Bitch, B has a 16+ year career on top. So yes when you have legit talent, you can stay on top until YOU decide otherwise! I’m getting bored with you … GOODbye!

  13. justdr

    My Queen Bey reigns.!!

    [Reply]

  14. Marsha Sea

    LOL. And somewhere off in the middle of nowhere, Keri Hilson is burning with envy and frustration.

    [Reply]

  15. Drew

    Goddamn, I love Bey! *Kendrick Lamar voice*

    Absolutely hate Pepsi, but damn if I ain’t buying these!!

    [Reply]

  16. joey

    …..shit….

    [Reply]

  17. ML

    50 million? World went crazy.

    [Reply]

  18. Shutterbug

    Very nice…PEPSI was the first campaign Dear Old Bey did during her DIL era. (And she did the National Anthem at the Super Bowl as that era was closing out too)

    With her new album ten years later, does that mean it’ll be back to the DIL sound? I SURE HOPE SO.

    [Reply]

    YMCMB_#1STUNNA Reply:

    @Shutterbug, shut the fk up alrdy

    [Reply]

    KaramelKisses Reply:

    @Shutterbug, WOW! You sound upset, thirsty … perhaps you should grab a can of pepsi AND a seat!

    [Reply]

    Shutterbug Reply:

    @KaramelKisses, My comment was completely POSITIVE. It gave me hope that her BEST era was coming back.

    Why are you hating when I’m showing love?

    [Reply]

  19. MusicJunkie

    All I Can Is Damn ‘ She A Smart Ass Talented Women .

    [Reply]

  20. LOSERSWillLOSE

    THANK GOD! She has her management skills up to par now. From the looks of it she is not playing this era. New Years Eve 4 Million Dollar Deal,Super bowl,(Hopefully Performs )Grammy, HBO documentary,WW Tour,This Pepsi deal and this is just the stuff we know about. She obviously did not like the doubt that came from “4″. WELP might as well call 2013/2014 the year of Beyonce because she is obviously playing ZERO games this go around. Here comes 5th consecutive # 1 album , Millions sold WW and those HIT singles. SO ready.

    [Reply]

    LOSERSWillLOSE Reply:

    @LOSERSWillLOSE, Oh and I forgot the “Epic” movie coming out.Same people that deal with Ice Age. SOOOOOO excited.

    [Reply]

  21. Critic

    Pepsi deal + Super Bowl halftime + 4 million dollar NYE performance + HBO documentary + new movie + new album + world tour = SHE’S BACKKKKKKKKKK!

    [Reply]

  22. Stan

    the QUEEN is coming back!
    so HARD to slay the hoes bitching around!
    I can’t wait for 2013!!

    [Reply]

  23. HAHA

    Thank God they dropped Nicki.. go Beyonce (REAL QUEEN) !

    [Reply]

  24. From Tokyo

    Well dang. Get it then!

    [Reply]

  25. From Tokyo

    I don’t like Pepsi but I’d like that can. Should be big over here if they release it. Japan loves Beyonce.

    [Reply]

  26. Jay-Me

    All I have to say is damn Bey. I’m so excited. I know the music is gonna be sick. Somebody gonna be sitting on top of the Forbes rich list again real soon.

    [Reply]

  27. DeeJay

    Okay people, yes this is a big deal, but coming on, we know she not going to pocket 50 milllion. Do you know how much of that going to taxes. Congrats!!

    [Reply]

  28. Tia

    She deserves it.

    [Reply]

  29. mal

    “Since 16 in ma stilettos…” BAWSE

    [Reply]

  30. Oh

    :/ I will NO LONGER Buy Pepsi! Why does Beyonce need anymore money that she already has? Shes worth over 250 Million Dollars? She is not doing anything but making herself richer than she already is! How much money does she need? She only has one child and her husband has racks for days! Why not give that deal to someone who is trying to make a name for themselves. Nicki shouldn’t have accepted that gig on Idol for only $12 Million? She would of had this deal instead of Beyonce…. They should be giving this deal to Solange , shes the one who writes all of Beyonce’s music anyways…….

    [Reply]

    CHJ Reply:

    Did you read the article, Honey? She isn’t getting paid $50m, the money is going towards print and advertising costs and marketing/promotions for her new album! And then you complain about $12m not being enough for Nicki? BYE

    [Reply]

    LOSERSWillLOSE Reply:

    @Oh What type of pressed comment is this mess? What would be the point in building a company and brand up to a high level and very profitable level just to let it all crash in burn? She has worked her whole life to be at this point and people like you who hate it because you’re jealous will DEAL. Nicki deserves it over beyonce? LAUGHABLE!

    [Reply]

    opd2 Reply:

    @LOSERSWillLOSE,when did she say in her comment that bat deserve it more than bay,stop fabricating stuff,you trying to make something out of nothing now thats LAUGHABLE.

    [Reply]

    LOSERSWillLOSE Reply:

    @opd2, “She would of had this deal instead of Beyonce” Obviously she feels that Nicki is more deserving of it than beyonce or else she wouldn’t have even felt the need to mention her. It’s not fabricating it’s being able to comprehend correctly. So like I said LAUGHABLE and you can join her in the fail corner as well for this stupid a$$ comment.

    [Reply]

  31. teepy

    Really @ oh,why do Bill gate,warren buffet, carlo slim still needs more money? Afterall they are worth ten times more than beyonce. Just give it to her bro.

    [Reply]

  32. KING-BREEZYONCÉ

    OMG THE WORLD IS NOT READY !!!

    [Reply]

    michelle Reply:

    @KING-BREEZYONCÉ, to go to hell

    [Reply]

  33. KING-BREEZYONCÉ

    IT’S OFFICIAL, THE BADDEST BITCH IN THE GAME IS BACK! Haters gonna hate, the KING still winning like a BOSS !!!

    [Reply]

  34. nikkr

    $50 million dollas? who you think you kindknapp, chelsea grammar?

    [Reply]

  35. hannah

    Wasn’t she just promoting healthy eating to children? Doesn’t even look like her in the pic.

    [Reply]

    michelle Reply:

    @hannah, right on

    [Reply]

  36. Boom

    Nicki’s endorsement will be REVAMT in Sept 2013 with a whole new theme.. This information was confirmed on Twitter @pepsi..

    Secondly, Nickis 18 million Endorsement has not been canceled just paused, due to her association with Idol(American Idol Is Endorsed By Coca Cola).. So all the Hate
    directed at Nicki is kind of child like..

    Did Nicki get a Grammy Nom? No she didn’t but so what, Nicki has only released 2 Studio Albums so far in her career that has both managed to sell past the 1 Million Unit Mark internationally.. Now was Roman Reloaded wasn’t that solid due to her going to pop, but in other places in the world Hip-Hop isn’t Celebrated Like Pop music is.. Nicki Making pop music allowed her to expand her fan base & it has expanded.. I know for fact that Nicki will one day get more than 1 Grammy, God just hasn’t given it to her yet..

    [Reply]

    KaramelKisses Reply:

    @Boom, Why are you on a Beyonce post talking about that OVER inflated, fake Barbie wanna’ be? Honey, NOBODY is checking for Nicki … not Pepsi, not the Grammy’s and certainly not the fans based on those poor album sales for RR. GOODbye!

    [Reply]

  37. Angieb2b

    I absolutely love Bey but why Pepsi, when you can choose a healthier drink. She is such an oxymoron. :(

    [Reply]

    Twista Reply:

    @Angieb2b, It’s not like she’s telling people to drink 20 cans a day. 1-2 servings of your favorite soda/sweet/junk food per week is fine.

    [Reply]

  38. georgia23

    People are always going to find some way to make this a bad thing… SMH. Anyway this is a great look for Beyonce. Like her or not you have to admire her business savvy. She knows her brand, she knows what works for her and she also knows that she’s not compromising her FIRST art and that is music. The girl is smart with good management and business teams. There’s a lot to be learned from her.

    [Reply]

  39. Kyle

    Nobody does it like Beyonce! I love the new ad. She looks FIERCE! She is such a businesswoman. I feel like the new era is going to be kicking off sooner than we may think. I’m SO READY!!!

    [Reply]

  40. unflopagetic

    Beyonce has been with Pepsi since 2003 so why do i keep seeing Nicki Minaj name come up?

    [Reply]

  41. hbic44

    Beyonce has been with Pepsi since 2003 so why is Nicki Minaj name even coming up?

    [Reply]

  42. BEDSTUYFLY

    NOW THIS IS HOW YOU PLAN A COMEBACK!

    [Reply]

  43. Lisa

    “Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement.

    It’s pure comedy how artists are trained to romanticize a product for their own financial benefit. I love Beyoncé, though. It’s just so transparent.

    Fifty million dollars is insane! Good for her. I’m looking forward to her new album already.

    [Reply]

  44. Audrey Hepburn

    Pepsi ???

    That explains those excess of thighs and rolls.

    Lovely photo Ms. Knowles. :)

    [Reply]

  45. 77

    2013, i will only drink pepsi!!!

    who drink water when, your KING face is on the pepsi CAN??

    [Reply]

  46. Kim Been Queen Since '97

    Damn,Bey???!! How Much more money do you need?? Damn Bitch yous finna be tha Female Bill Gates!!!! :D

    [Reply]

    BeyonceLover Reply:

    @Kim Been Queen Since ’97, No Mariah is th female Bill Gates MC bout to be a damn billion Bey still got some way to go

    [Reply]

    KaramelKisses Reply:

    @BeyonceLover, Like you would know! Sorry to break it to you but MC’s AI deal is only 20 million. And MC has toured in 4-5 years … you might want to call MC back to make sure your figures are right.

    [Reply]

  47. Diego

    Another overrated singer u would think she would be selling 10 million like Adele did and funny thing is Adele dosent have to strip naked and be on blogs everyday and still outsold any
    Album stateside bee has ever put out Adele shows us that I don’t have to over promote to still sell diamond

    [Reply]

    BeyonceLover Reply:

    @Diego, I have to agree with you on that 1 Adele is a Queen forreal!

    [Reply]

    AllAmerykhanBoy Reply:

    @Diego, I think Adele is overrated actually and Beyonce sold over 100 Million records in her 16+ year career so adele is not competition to her. She been did that

    [Reply]

    KaramelKisses Reply:

    @Diego, Overrated singer? Bitch bye … that would be Rihanna. Oh, you said singer NEVERMIND that completely eliminates Rihanna. Adele is a force but just to turn you on, Adele has been out for 4 years. 21 was not her first album however the promo was better. Adele is a queen but if you watch her interviews she says that B is someone she has always looked up to & admired. B is a package, a business woman … she has several eggs in her basket. P.S. I hope that Adele does NOT strip that is NOT a good look!

    [Reply]

  48. BeyonceLover

    Yes go Bey and people coming at Rih people stop cause Beyonce put Dance For You as a single and it didnt even go top 20 damn we never knew if Bey will have that #1 hit like Rih is getting #1 songs without a problem and yes people they did drop nicki lol her fans make all kinds of lies and yes Bey Im really for you I know you got some good shit boop cant wait!!!

    [Reply]

    LOSERSWillLOSE Reply:

    @BeyonceLover, UM dance for you wasn’t released as a single and it managed to do big things on the R&b charts so yeah. We don’t need #1 singles because she gets #1 ALBUMS. I rather sale a whole 13-15 dollar CD that a 1.29 sing ijs.

    [Reply]

    LOSERSWillLOSE Reply:

    @LOSERSWillLOSE, *then *single

    [Reply]

    BeyonceLover Reply:

    @LOSERSWillLOSE, lol yes it was boop and second Im a Bey fan but I got to say it how it is

    [Reply]

    LOSERSWillLOSE Reply:

    @BeyonceLover, RECEIPTS! I’ll be waiting forever because it was never released to radio or as a single. She just had a video for it. BOOP #that

    [Reply]

    KaramelKisses Reply:

    @BeyonceLover, “boop”? GOODbye … the only officially released single from 4 was “who run the world”. the videos for dance 4 you, love on top, i was here, etc was from a video compilation that B had put together to be sold with the cd. but the album leaked 3 weeks prior to the official release so the team decided not to push or over promote. but she still won because that album was #1 for 5 consecutive weeks. alot of money coming in with very little going out.

    [Reply]

    AllAmerykhanBoy Reply:

    @BeyonceLover, Dance for was an R&B song not a sell out POP song. BIG DIFFERENCE

    [Reply]

  49. Gurl Bye

    Who is this white woman on this can? Didn’t Bey help The First Lady with Health & Wellness? Yet, she’s selling sugary drinks. Bey did say, FCUK Y’all, Pay Me! IJS SMH

    [Reply]

    AllAmerykhanBoy Reply:

    @Gurl Bye, Uhm Nicki Minaj said F**K You, Pay Me && Don’t Act Like Your Fata$$ Don’t Have A Room Full Of Junk Food Right Now

    [Reply]

  50. nigg

    i love B. but the world’s crazy too much money for nothing. Illuminati ?

    [Reply]

  51. Jay

    WOW!!! This is so awesome!!! This is like groundbreaking!! How many people can say their face was on the side of a Pepsi can!? WOW!!! Good for her!!!! Can’t wait for the new music!!!! :)

    [Reply]

  52. Pour Music LD Sodiler

    wow Good for her

    [Reply]

  53. Luke Taveron

    I will never buy any pepsi products, people who live in the slums and projects are going out spending their hard earned dollar to give to someone who lives in a mansion, and who don’t know you and don’t want to know you. Something is wrong with this picture, beyonce lives in a mansion, you live in a apartment project, beyonce drives a 2 million dollar car, you have to stand on the corner and wait for the bus, beyonce eats at five star restaurants, you eat from the dollar menu at Mcdonalds. Something is wrong with this picture!!!

    [Reply]

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