Rihanna Launches New Fragrance Kiss

Following the platinum certification of her “Kiss It Better” single, Rihanna is rolling out her brand new fragrance.

Kiss is the latest in a trilogy of perfumes following 2015’s RiRi by Rihanna and 2016’s Crush by Rihanna.

“With Valentines Day right around the corner I got something special for my ladies,” Rihanna wrote on Instagram, noting that the scent is now available at Macy’s.

Bad Gal looks stunning in the ad. Posing in front of a lavender backdrop, RiRi stares off into the distance, while the perfume’s blue and gold bottle decorates the photo’s lower right corner.

With Valentines Day right around the corner I got something special for my ladies!! The 3rd part of the "RiRi" trilogy #KISS is finally here…. available at @macys and online at Macys.com #KISSbyRihanna

A photo posted by badgalriri (@badgalriri) on

To go along with the release, Rihanna also shared a behind-the-scenes look at the glamorous photo shoot. “I wish I looked like this all the time,” she says. “I wish I woke up looking like this. I wish I came out the shower looking like this.”

Behind the scenes #KISSbyRihanna available now at @macys ?

A video posted by badgalriri (@badgalriri) on

In another behind-the-scenes video, Rihanna shared the process behind the perfume’s bottle selection. According to RiRi, it was her niece Majesty’s call.

“Which one you like?” she asks in the clip, before Majesty points to the winner. “Yes, this one it is,” RiRi adds. “Just like that. My new executive.”

flashback to when Majesty picked how blue the perfume would be for #KISS ???

A video posted by badgalriri (@badgalriri) on

Rihanna’s previous fragrances include 2014’s Rogue Love and Rogue Man, 2013’s Rogue and 777 Nude by Rihanna Diamonds, 2012’s Nude and Rebelle, and 2010’s Reb’l Fleur.

Kiss by Rihanna was likely inspired, at least in part, by the singer’s ANTI hit “Kiss It Better,” which recently went platinum. Now, RiRi has her sights on the big screen with upcoming roles in Ocean’s Eight, Annette, and Valerian and the City of a Thousand Planets.