Right on schedule at 4:44 p.m., JAY-Z has the released the video for “Kill Jay Z” off his chart-topping 13th studio album 4:44.
The two-minute black-and-white clip, directed by Gerard Bush and Christopher Renz, kicks off with a young man who’s seemingly running for his life. Sporting a “Stay Black” T-shirt, the frantic runner has sweat spraying behind him. Eventually, aerial shots depict a man in the desert and a man swimming through the ocean.
Much like “4:44” and “BAM” before it, “Kill Jay Z” plays with the original song in creative ways. For this one, Hov’s verse starts off a cappella. Later, it slows down and is replaced by the sounds of waves crashing.
4:44 is currently No. 1 on the Billboard 200. In its second week of availability, but first since its TIDAL exclusivity, the album moved 262,000 equivalent album units (174,000 traditional).