Video: JAY-Z - 'Kill Jay Z'

Right on schedule at 4:44 p.m., JAY-Z has the released the video for “Kill Jay Z” off his chart-topping 13th studio album 4:44.

The two-minute black-and-white clip, directed by Gerard Bush and Christopher Renz, kicks off with a young man who’s seemingly running for his life. Sporting a “Stay Black” T-shirt, the frantic runner has sweat spraying behind him. Eventually, aerial shots depict a man in the desert and a man swimming through the ocean.

Much like “4:44” and “BAM” before it, “Kill Jay Z” plays with the original song in creative ways. For this one, Hov’s verse starts off a cappella. Later, it slows down and is replaced by the sounds of waves crashing.

“Kill Jay Z,” which is currently No. 55 on the Hot 100, is just the latest visual off the platinum 4:44, following clips for “The Story of O.J.,” “4:44,” and the Damian Marley-assisted “BAM.”

4:44 is currently No. 1 on the Billboard 200. In its second week of availability, but first since its TIDAL exclusivity, the album moved 262,000 equivalent album units (174,000 traditional).