Blue Ivy Shows Out in Beyoncé's 'Icy Park' Campaign

  /  02.17.2021

Blue Ivy Carter steals the spotlight once again.

Beyoncé and JAY-Z’s daughter makes a surprise appearance in the latest adidas x Ivy Park campaign. As part of the Icy Park launch, 9-year-old Blue and her mother model matching outfits from the alpine-inspired collection, which includes apparel, footwear, and accessories. The pint-sized superstar shows out in a printed parka and track pants, while swinging her hair and flashing the peace sign in a pair of brown latex pants and face mask.

Tina Knowles-Lawson reposted the video and gushed over her model granddaughter. “My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park,” she wrote.

According to Mama Tina, Blue was not originally supposed to take part in the shoot. “She inserted herself into this shoot . No she was not supposed to be in it !” she said. “She was just hanging out and got dressed and I guess she said ‘I’m not gonna tell you what I could do I’m gonna show you’ I love that aggressive spirit My Blue Blue!!!!”

Gucci Mane, Hailey Bieber, and Kaash Paige also star in Beyoncé’s Icy Park campaign, along with models Akesha Murray, Shi Gray, and Kyla Coleman.

The new collection, which features gender-fluid silhouettes with sizes ranging from XS to 4XL, drops Feb. 19 at 4 p.m. ET.


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