Video Premiere: JoJo – ‘In the Dark’

JoJo

JoJo sheds her good girl image for a more risqué one in the viral video for “In the Dark,” the first single from her free mixtape Can’t Take That Away From Me, available for download now. The blindfolded singer gives into her physical desires in the provocative clip, while bold words such as “truth,” “sex,” and “wrong” pop up on the screen.

Directed by Nicole Ehrlich (Lady Gaga) and Clarence Fuller in New York, the scenes were originally shot in color and a decision was later made that black and white would best convey the lyrics and mood. JoJo opted to go a more minimalistic route, pulling inspiration from Madonna’s early obscure work.

“I think ‘In the Dark’ is different than anything people have heard from me before,” JoJo told Rap-Up.com of the Jordan Gatsby production. “It’s a very sensual record and there’s an undertone of sadness to it.”

Can you resist the temptation for JoJo? Indulge yourself by watching the world premiere right here on Rap-Up.com.



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79 Comments

  1. -

    I thought the video would but different. Cool video!

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  2. Ashy

    Yeah! Finally :)

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  3. Jean Carlo

    Very Cool!
    F.i.n.a.l.l.y!!!!!!!!!!!

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  4. Josh

    Oh my god! This is pure sex! Love love love this!

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  5. missgalit

    wow! i love her expressions here. :)

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  6. vic

    coulda been wayyyyyy hotter. but daymn :)

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  7. -

    @ Vic I agree

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  8. filipe

    it’s so diferent but I love it, it’s very good. JoJo forever

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  9. Brent

    woah that was H.O.T

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  10. Lynn

    SEXY, dark, haunting, and raw…Loved it! She’s all grown up. I want more singles and videos! MORE!!!!

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  11. Derrek

    Long waited and fully appreciated

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  12. Edgar

    Wow amazing , is soo good , congragulations Jojo

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  13. DenaruD

    Couldn`t be better… excellent lyrics, excellent music… it`s all a great work…!!! thanx for given us this..!!!

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  14. twistedthursday

    very cool concept, she has never looked better! :)

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  15. MC

    Yeah she´s back and grown. =)
    And video is cool
    great experience for her

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  16. Shakira

    I really enjoyed!

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  17. Jojo #1 Fan

    I WISH I COULDA SAW MORE OF HER FACE… BUT IT WAS AMAZING STILL!!

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  18. Lynn

    I wish they had showed more of her face, eyes and body, too!!! :-( Couldn’t see enough of her! Still cool, though.

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  19. bass_man

    on my life: 2 seconds ago, was listening to the song and wishing there was a video premiere on rap-up. i click on my rap-up tag and there it is! …weird.

    I love this video.

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  20. Me

    Sick video.

    She’s back!

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  21. Teri

    Interesting. I just hope she’s not out to “prove something” to people, you know …”Ooo look at me, I’m grown”. We see enough of that. Also, I hope this video isn’t a glimpse of what’s to come from her. I love the mixtape though…

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  22. sharkyyy

    this is the proof that even with a small budget you can make a bad video….. useless

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  23. Rowdy

    @Sharkyy
    I totally disagree with you. I actually enjoyed it. Doing a storyline video would have been too cheesey. I love the artistic expression of this. It is simple & a bit haunting. I also don’t think JoJo is going the risque route at all. This video exudes sexuality but from a more honest place. It doesn’t look forced or calculated at all which is how most of the other videos from these young teens look. Remember, Britney was 16 when she dressed like a catholic school girl with a super short skirt and shirt buttoned down and tied up above her belly – singing “baby hit me one more time”. I don’t even want to go there with Miley. “Can’t Be Tamed” was just ridiculous with her trying so so hard to look grown.
    This video gives you just the right amount of sexuality through art. I LOVE IT! Bravo JoJo

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  24. Kristen

    Love it!

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  25. Shawnie

    THAT BOY IS HOT. COME TO MOMMA (LOL)!
    Good job JoJo. I like this.

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  26. Fool

    her mixtape is real good and the video is good 2 she could have put this as the album its so good

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  27. Shag

    This is cool. I enjoyed it. I think the director captured the mood of the song. JoJo can’t be stopped. She has too much talent.

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  28. Hani

    I know Nicole!! She is awesome & a visionary. So glad JoJo worked with her. I get more impressed with JoJo everyday. This girl is growning up and making such smart creative choices. Kudos to picking Nicole to direct your video. She is really a visionary and so are you.

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  29. Hailey92

    This video is hot and so is the guy in it. Whoever picked him gets an A+ in my book. JOJO>3

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  30. Gumaro

    SLAYYYY!! This shit is dope, low budget but not a recession special at all! DAMNN JOJO!!! You should just go independent and make BANK!!! Like Breezzy. Anyhow, love the song, love the video, LOVE YOU! Keep doing your thing and coming out JoJo! GREAT WORK!

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  31. Chris

    Oh please Teri. She IS grown. No fucking need to try and hide that fact. You want “Get Out” JoJo, YouTube that music video.

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  32. Sean

    It’s nice to see that she’s starting to get a little rough around the edges. I love this :D

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  33. G-Man

    YES! love the video for the song JoJo, it fit just right. KEEP GOING GIRL!

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  34. Gumaro

    YESS!! This was very eerie and different, love the artistic vibe. Love the song and accompanying visual. Love JoJo!

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  35. HellYeah

    I freakin love it. You know an artist is a real talent and a SUPERSTAR when she can stand alone in front of a white screen, blindfolded and deliver the emotion of the song. Zoom in on her face and let her tell you the story.

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  36. Samanth

    Very intriguing! We want more of you Jojo! (no homo, lol)

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  37. Stuart

    omg this was good she was jammin like a black girl..!! i love her so much and the album was hot!!! follow me on twitter @ stuart_S0FiERCE

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  38. 49ers160

    Don’t understand out of all the news out get the most comments, Video not even good,

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  39. JohnnyD

    JOJO IS BACKKKK YALL!!! Love me some JOJO! Love the video and the song, great comeback material JOJO!

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  40. Gordo

    JOJO IS THE SHIITTT MAN!! This is her time to shine, ABOUT TIME FOR REALLSSS! TOOOO MUCH REALLL talent to be messed up in label fuckery. Love you JoJo!

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  41. Cruz

    She recorded a whole mixtape (album), did a photoshoot, shot a video, and put it all out there for her fans for FREE without the help of her small ghetto ass label. Blackground should be embarrassed. Get out of the way of this girl and let her make you some money you fools!

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  42. GJking06

    yess!!! she all grown up people…. she is the only artise i know that not being to sexual or anything… i mean she was so mature when she was 13 yrs doing her thing and at age 15 aswell.. not showing her slut side like all those others artise trying to show thier all grown up in a videos.. if u know what i mean. and now look at her sexy, beautiful, so on.. like the video!!!! right age to show her sexy side!!! big come back!! from JOJO

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  43. Joyams

    I like it a lot. Too need to be a hoe to make music. I’m just sayin.

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  44. gab

    I liked it a lot great video

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  45. will

    This song has grown on me so much i think Jojo should have saved this for her Album and released it as her first official single. A high budget video with a good concept would have really done this song justice. Its very futuristic sounding and this video doesnt really portray the song well. It was ok.

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  46. Lynn

    I heard she was attacked by a doberman when she was little; that’s how she got that scar on the left side of her face.

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  47. Sean

    2011 will be the Year of JoJo

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  48. VITOS

    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    I WANT TO DOWNLOAD REAL HD :-/
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    [Reply]

  49. Chaos

    @CRUZ
    Thats real talk. Blackground ruined many careers but it looks like JoJo is going to fight them like a warrior before putting her whole career in their hands to destroy. She got my respect.
    Video is hot.
    She is the real deal.

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  50. kika

    It’s awesome!!!!

    [Reply]

  51. Monica W.

    I really like this song!

    [Reply]

  52. Cameron

    Such a great song. I wish she would have done more of an innovative video. The concept was alright, but it looked a bit tacky with some of her “not so graceful” moves. I think she needs to get with a choreographer to help her out with that. Great song though.

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  53. Phoenix_Wright

    She looked creepy with that blind fold on lmao

    It was okkk eh. I really like the chair scene though. She was looking real sexy there. The rest was whatever.

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  54. Lita

    Her makeup was beautiful i wish there were more scenes of her without that blindfold but i know that was to portray the point of the song…I cant wait for official videos for the official album…great stuf Jo this was awesome !

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  55. Bri

    I liked the scenes near the end of the video.She looked really pretty.I didn’t like the scenes with her blind fold by herself. She was making some ugly faces.Still love the song and you Jojo.

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  56. jj3310

    I liked this video alot…it really captured the emotion of the song..JOJO IS ALL GROWN UP AND NOT SLUTTY LIKE THESE OTHER CHICKS IN THE GAME…GO JOJO!!!!!

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  57. jomarrr

    JoJo is really hot!!

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  58. juicyBear

    push thru JoJo! hot song & video

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  59. macias

    damn this video is a work of art, at first i didn’t like it but now i cannot stop watchin it, besides i love the song since i heard it for the 1st time.
    amazing job, jojo

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  60. @KalebvBlake

    Yes please. Period.

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  61. real good!

    It’s a good video, had me wanting more! But I think that it would have been more effective if there were no words at all. This video shows that sometimes color, and a story line are not always as effective as they may seem.

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  62. Mike

    I LOVE it. JoJo is gorgeous and the video fits perfectly with the song.

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  63. ERiN

    Love it!!! Keep it coming.

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  64. tri

    surprise! But I like that MV

    [Reply]

  65. Lynn

    The more I watch it; the more I like it, and the song, as well. HOT!

    [Reply]

  66. ZAC WARNER

    AMAZING….:)

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  67. Fernando

    ♥.♥

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  68. ghudz

    actually this video is so conservative.. Jojo is a christian and she know that sex is WRONG.. that’s the video all about.

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  69. @ghudz

    ya, a video with someone making out with a guy tied up with sex written on his chest is SOOOOOOOOO saying sex is wrong.

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  70. Gem

    great video. and i super love your tattoo jojo!

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  71. jtlyk

    PURE SEX. JOJO SNATCHES ALL THEM WIGS WITH THIS JOINT!

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  72. cedez

    great song!!! i love you jojo always have!! :p

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  73. CMC

    WoooooWeeee!! Good stuff!! Great voice and body!

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  74. Samrakt Dhakal

    Jojo has grown up.I think she will expose now.Video Concept is not bad.But the lyrics and music is so terrific.

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  75. dianne

    please, someone can tell me the name of this actor?
    his so awesome *.*

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  76. dianne

    please, someone can tell me the name of this actor?
    his so awesome !

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  77. sweetpea

    His name is Lucas Gulbronson?? SP :)

    [Reply]

  78. dianne

    thanks!

    [Reply]

  79. Marcus

    Absolutely love this video and the song ever more. Love its dark touch, Jo Jo you are amazing:)!!!

    [Reply]

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