Rap-Up.com || Video Premiere: JoJo

JoJo sheds her good girl image for a more risqué one in the viral video for “In the Dark,” the first single from her free mixtape Can’t Take That Away From Me, available for download now. The blindfolded singer gives into her physical desires in the provocative clip, while bold words such as “truth,” “sex,” and “wrong” pop up on the screen.

Directed by Nicole Ehrlich (Lady Gaga) and Clarence Fuller in New York, the scenes were originally shot in color and a decision was later made that black and white would best convey the lyrics and mood. JoJo opted to go a more minimalistic route, pulling inspiration from Madonna’s early obscure work.

“I think ‘In the Dark’ is different than anything people have heard from me before,” JoJo told Rap-Up.com of the Jordan Gatsby production. “It’s a very sensual record and there’s an undertone of sadness to it.”

Can you resist the temptation for JoJo? Indulge yourself by watching the world premiere right here on Rap-Up.com.

Posted in JoJo, Music Videos | Permalink

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79 Comments

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September 9th, 2010 at 6:34 am
I thought the video would but different. Cool video!

[Reply]
Ashy
September 9th, 2010 at 6:34 am
Yeah! Finally :)

[Reply]
Jean Carlo
September 9th, 2010 at 6:45 am
Very Cool!
F.i.n.a.l.l.y!!!!!!!!!!!

[Reply]
Josh
September 9th, 2010 at 6:46 am
Oh my god! This is pure sex! Love love love this!

[Reply]
missgalit
September 9th, 2010 at 6:46 am
wow! i love her expressions here. :)

[Reply]
vic
September 9th, 2010 at 6:47 am
coulda been wayyyyyy hotter. but daymn :)

[Reply]
-
September 9th, 2010 at 6:49 am
@ Vic I agree

[Reply]
filipe
September 9th, 2010 at 6:55 am
it’s so diferent but I love it, it’s very good. JoJo forever

[Reply]
Brent
September 9th, 2010 at 6:59 am
woah that was H.O.T

[Reply]
Lynn
September 9th, 2010 at 7:01 am
SEXY, dark, haunting, and raw…Loved it! She’s all grown up. I want more singles and videos! MORE!!!!

[Reply]
Derrek
September 9th, 2010 at 7:09 am
Long waited and fully appreciated

[Reply]
Edgar
September 9th, 2010 at 7:10 am
Wow amazing , is soo good , congragulations Jojo

[Reply]
DenaruD
September 9th, 2010 at 7:14 am
Couldn`t be better… excellent lyrics, excellent music… it`s all a great work…!!! thanx for given us this..!!!

[Reply]
twistedthursday
September 9th, 2010 at 7:24 am
very cool concept, she has never looked better! :)

[Reply]
MC
September 9th, 2010 at 7:31 am
Yeah she´s back and grown. =)
And video is cool
great experience for her

[Reply]
Shakira
September 9th, 2010 at 7:43 am
I really enjoyed!

[Reply]
Jojo #1 Fan
September 9th, 2010 at 7:43 am
I WISH I COULDA SAW MORE OF HER FACE… BUT IT WAS AMAZING STILL!!

[Reply]
Lynn
September 9th, 2010 at 7:45 am
I wish they had showed more of her face, eyes and body, too!!! :-( Couldn’t see enough of her! Still cool, though.

[Reply]
bass_man
September 9th, 2010 at 7:54 am
on my life: 2 seconds ago, was listening to the song and wishing there was a video premiere on rap-up. i click on my rap-up tag and there it is! …weird.

I love this video.

[Reply]
Me
September 9th, 2010 at 7:58 am
Sick video.

She’s back!

[Reply]
Teri
September 9th, 2010 at 8:02 am
Interesting. I just hope she’s not out to “prove something” to people, you know …”Ooo look at me, I’m grown”. We see enough of that. Also, I hope this video isn’t a glimpse of what’s to come from her. I love the mixtape though…

[Reply]
sharkyyy
September 9th, 2010 at 8:19 am
this is the proof that even with a small budget you can make a bad video….. useless

[Reply]
Rowdy
September 9th, 2010 at 8:34 am
@Sharkyy
I totally disagree with you. I actually enjoyed it. Doing a storyline video would have been too cheesey. I love the artistic expression of this. It is simple & a bit haunting. I also don’t think JoJo is going the risque route at all. This video exudes sexuality but from a more honest place. It doesn’t look forced or calculated at all which is how most of the other videos from these young teens look. Remember, Britney was 16 when she dressed like a catholic school girl with a super short skirt and shirt buttoned down and tied up above her belly – singing “baby hit me one more time”. I don’t even want to go there with Miley. “Can’t Be Tamed” was just ridiculous with her trying so so hard to look grown.
This video gives you just the right amount of sexuality through art. I LOVE IT! Bravo JoJo

[Reply]
Kristen
September 9th, 2010 at 8:36 am
Love it!

[Reply]
Shawnie
September 9th, 2010 at 8:37 am
THAT BOY IS HOT. COME TO MOMMA (LOL)!
Good job JoJo. I like this.

[Reply]
Fool
September 9th, 2010 at 8:38 am
her mixtape is real good and the video is good 2 she could have put this as the album its so good

[Reply]
Shag
September 9th, 2010 at 8:42 am
This is cool. I enjoyed it. I think the director captured the mood of the song. JoJo can’t be stopped. She has too much talent.

[Reply]
Hani
September 9th, 2010 at 8:48 am
I know Nicole!! She is awesome & a visionary. So glad JoJo worked with her. I get more impressed with JoJo everyday. This girl is growning up and making such smart creative choices. Kudos to picking Nicole to direct your video. She is really a visionary and so are you.

[Reply]
Hailey92
September 9th, 2010 at 8:50 am
This video is hot and so is the guy in it. Whoever picked him gets an A+ in my book. JOJO>3

[Reply]
Gumaro
September 9th, 2010 at 9:00 am
SLAYYYY!! This shit is dope, low budget but not a recession special at all! DAMNN JOJO!!! You should just go independent and make BANK!!! Like Breezzy. Anyhow, love the song, love the video, LOVE YOU! Keep doing your thing and coming out JoJo! GREAT WORK!

[Reply]
Chris
September 9th, 2010 at 9:00 am
Oh please Teri. She IS grown. No fucking need to try and hide that fact. You want “Get Out” JoJo, YouTube that music video.

[Reply]
Sean
September 9th, 2010 at 9:01 am
It’s nice to see that she’s starting to get a little rough around the edges. I love this :D

[Reply]
G-Man
September 9th, 2010 at 9:01 am
YES! love the video for the song JoJo, it fit just right. KEEP GOING GIRL!

[Reply]
Gumaro
September 9th, 2010 at 9:13 am
YESS!! This was very eerie and different, love the artistic vibe. Love the song and accompanying visual. Love JoJo!

[Reply]
HellYeah
September 9th, 2010 at 9:15 am
I freakin love it. You know an artist is a real talent and a SUPERSTAR when she can stand alone in front of a white screen, blindfolded and deliver the emotion of the song. Zoom in on her face and let her tell you the story.

[Reply]
Samanth
September 9th, 2010 at 9:23 am
Very intriguing! We want more of you Jojo! (no homo, lol)

[Reply]
Stuart
September 9th, 2010 at 9:24 am
omg this was good she was jammin like a black girl..!! i love her so much and the album was hot!!! follow me on twitter @ stuart_S0FiERCE

[Reply]
49ers160
September 9th, 2010 at 9:24 am
Don’t understand out of all the news out get the most comments, Video not even good,

[Reply]
JohnnyD
September 9th, 2010 at 9:26 am
JOJO IS BACKKKK YALL!!! Love me some JOJO! Love the video and the song, great comeback material JOJO!

[Reply]
Gordo
September 9th, 2010 at 9:26 am
JOJO IS THE SHIITTT MAN!! This is her time to shine, ABOUT TIME FOR REALLSSS! TOOOO MUCH REALLL talent to be messed up in label fuckery. Love you JoJo!

[Reply]
Cruz
September 9th, 2010 at 10:05 am
She recorded a whole mixtape (album), did a photoshoot, shot a video, and put it all out there for her fans for FREE without the help of her small ghetto ass label. Blackground should be embarrassed. Get out of the way of this girl and let her make you some money you fools!

[Reply]
GJking06
September 9th, 2010 at 10:16 am
yess!!! she all grown up people…. she is the only artise i know that not being to sexual or anything… i mean she was so mature when she was 13 yrs doing her thing and at age 15 aswell.. not showing her slut side like all those others artise trying to show thier all grown up in a videos.. if u know what i mean. and now look at her sexy, beautiful, so on.. like the video!!!! right age to show her sexy side!!! big come back!! from JOJO

[Reply]
Joyams
September 9th, 2010 at 10:23 am
I like it a lot. Too need to be a hoe to make music. I’m just sayin.

[Reply]
gab
September 9th, 2010 at 10:24 am
I liked it a lot great video

[Reply]
will
September 9th, 2010 at 10:32 am
This song has grown on me so much i think Jojo should have saved this for her Album and released it as her first official single. A high budget video with a good concept would have really done this song justice. Its very futuristic sounding and this video doesnt really portray the song well. It was ok.

[Reply]
Lynn
September 9th, 2010 at 10:43 am
I heard she was attacked by a doberman when she was little; that’s how she got that scar on the left side of her face.

[Reply]
Sean
September 9th, 2010 at 11:24 am
2011 will be the Year of JoJo

[Reply]
VITOS
September 9th, 2010 at 11:31 am
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I WANT TO DOWNLOAD REAL HD :-/
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[Reply]
Chaos
September 9th, 2010 at 11:44 am
@CRUZ
Thats real talk. Blackground ruined many careers but it looks like JoJo is going to fight them like a warrior before putting her whole career in their hands to destroy. She got my respect.
Video is hot.
She is the real deal.

[Reply]
kika
September 9th, 2010 at 11:45 am
It’s awesome!!!!

[Reply]
Monica W.
September 9th, 2010 at 11:46 am
I really like this song!

[Reply]
Cameron
September 9th, 2010 at 12:13 pm
Such a great song. I wish she would have done more of an innovative video. The concept was alright, but it looked a bit tacky with some of her “not so graceful” moves. I think she needs to get with a choreographer to help her out with that. Great song though.

[Reply]
Phoenix_Wright
September 9th, 2010 at 12:27 pm
She looked creepy with that blind fold on lmao

It was okkk eh. I really like the chair scene though. She was looking real sexy there. The rest was whatever.

[Reply]
Lita
September 9th, 2010 at 12:44 pm
Her makeup was beautiful i wish there were more scenes of her without that blindfold but i know that was to portray the point of the song…I cant wait for official videos for the official album…great stuf Jo this was awesome !

[Reply]
Bri
September 9th, 2010 at 2:52 pm
I liked the scenes near the end of the video.She looked really pretty.I didn’t like the scenes with her blind fold by herself. She was making some ugly faces.Still love the song and you Jojo.

[Reply]
jj3310
September 9th, 2010 at 3:58 pm
I liked this video alot…it really captured the emotion of the song..JOJO IS ALL GROWN UP AND NOT SLUTTY LIKE THESE OTHER CHICKS IN THE GAME…GO JOJO!!!!!

[Reply]
jomarrr
September 9th, 2010 at 4:18 pm
JoJo is really hot!!

[Reply]
juicyBear
September 9th, 2010 at 4:31 pm
push thru JoJo! hot song & video

[Reply]
macias
September 9th, 2010 at 5:20 pm
damn this video is a work of art, at first i didn’t like it but now i cannot stop watchin it, besides i love the song since i heard it for the 1st time.
amazing job, jojo

[Reply]
@KalebvBlake
September 9th, 2010 at 5:34 pm
Yes please. Period.

[Reply]
real good!
September 9th, 2010 at 6:28 pm
It’s a good video, had me wanting more! But I think that it would have been more effective if there were no words at all. This video shows that sometimes color, and a story line are not always as effective as they may seem.

[Reply]
Mike
September 9th, 2010 at 9:15 pm
I LOVE it. JoJo is gorgeous and the video fits perfectly with the song.

[Reply]
ERiN
September 9th, 2010 at 10:24 pm
Love it!!! Keep it coming.

[Reply]
tri
September 10th, 2010 at 1:34 am
surprise! But I like that MV

[Reply]
Lynn
September 10th, 2010 at 5:49 am
The more I watch it; the more I like it, and the song, as well. HOT!

[Reply]
ZAC WARNER
September 10th, 2010 at 11:29 am
AMAZING….:)

[Reply]
Fernando
September 10th, 2010 at 2:33 pm
♥.♥

[Reply]
ghudz
September 10th, 2010 at 10:01 pm
actually this video is so conservative.. Jojo is a christian and she know that sex is WRONG.. that’s the video all about.

[Reply]
@ghudz
September 11th, 2010 at 12:57 pm
ya, a video with someone making out with a guy tied up with sex written on his chest is SOOOOOOOOO saying sex is wrong.

[Reply]
Gem
September 13th, 2010 at 12:09 am
great video. and i super love your tattoo jojo!

[Reply]
jtlyk
September 16th, 2010 at 9:24 pm
PURE SEX. JOJO SNATCHES ALL THEM WIGS WITH THIS JOINT!

[Reply]
cedez
October 2nd, 2010 at 10:46 am
great song!!! i love you jojo always have!! :p

[Reply]
CMC
November 15th, 2010 at 2:17 am
WoooooWeeee!! Good stuff!! Great voice and body!

[Reply]
Samrakt Dhakal
November 28th, 2010 at 6:45 am
Jojo has grown up.I think she will expose now.Video Concept is not bad.But the lyrics and music is so terrific.

[Reply]
dianne
December 4th, 2010 at 2:53 pm
please, someone can tell me the name of this actor?
his so awesome *.*

[Reply]
dianne
December 4th, 2010 at 2:55 pm
please, someone can tell me the name of this actor?
his so awesome !

[Reply]
sweetpea
February 9th, 2011 at 7:35 am
His name is Lucas Gulbronson?? SP :)

[Reply]
dianne
April 3rd, 2011 at 9:13 am
thanks!

[Reply]
Marcus
March 1st, 2012 at 3:49 am
Absolutely love this video and the song ever more. Love its dark touch, Jo Jo you are amazing:)!!!

[Reply]