The King of the South headed west to shoot the video for “Memories Back Then” in L.A. last week. Rap-Up TV was on set with T.I., Kendrick Lamar, B.o.B, and Hustle Gang singer-songwriter Kris Stephens as they filmed scenes downtown, by the beach, and in the hills with director Phillyflyboy.
Kendrick pulled up to the 6th Street Bridge for the first shot of the day. “It’s a great feeling to have T.I.’s support,” he told Rap-Up TV. “I’ve been listening to him since day one. I consider him amongst the elite still to this day, along with Jay-Z and Nas and people I looked up to coming up. For him to actually acknowledge my talents is a great feeling.”
B.o.B linked up with his Hustle Gang boss Tip at the Santa Monica Pier for their sunny scenes. “It’s just something about a beach and a coastline that really makes you reflect,” he said.
The song, which was recorded for Trouble Man: Heavy Is the Head, originally sampled Gotye’s “Somebody That I Used to Know.” “I rocked out as soon as I heard it. It felt relevant, it felt urgent,” said Tip. “However, I was not able to work out a clearance… I didn’t want to waste the opportunity because it was such a great performance and meaningful message from myself and B.o.B and Kendrick.”
While the track didn’t make Trouble Man, it may appear on B.o.B’s next album or the upcoming Hustle Gang compilation.