Behind the Video: Chris Brown – ‘Turn Up the Music’

Chris Brown

Chris Brown worked up a sweat on set of the video for “Turn Up the Music,” which he co-directed with Godfrey Tabarez. The adrenaline was pumping as Breezy performed highly-choreographed routines in a warehouse surrounded by dancers in animal costumes. He strutted in a suit, splashed in the rain, raved at a techno party, and danced in the streets.

“We wanted to make sure that people, when they watch this, they feel like they’re in this video,” explained Tabarez. “We wanted to give it personality, we wanted to make it fun, we wanted everybody to see this and wish they were there.”

Breezy calls the video his best work yet. “I’ll let you guys judge but this Turn Up the music video hands down is probably my best video by far!!!” he tweeted.



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44 Comments

  1. nicole

    aww I love him! can’t wait to see the video looks dope!!

    [Reply]

    hate revolver Reply:

    @nicole, you know it’s a shame that people can’t forgive and realize this talent. No matter what he does, he can’t catch a break.

    [Reply]

  2. zania

    Everyone looks like they are having so much fun and CB is looking fineeee, lawd.

    [Reply]

  3. @Lewis_Bennett

    Yesss he’s shirtless in it at least once lol

    [Reply]

  4. YOUNG king BREEZY

    i love it

    [Reply]

  5. Yas

    EPIC

    [Reply]

  6. Lauryn

    Jackson Is Really on His Mind!

    [Reply]

  7. [email protected]

    People that follow trailers of 3 minute videos have nothing to do all day long..)dk

    [Reply]

  8. coolio

    This guys good at what he does, but I can honestly say that I can beat him in singing and dancing. He’s alright in my opinion, but nothing compared to the creativity that I have.Also, I’m pretty good looking too :D

    [Reply]

    :o Reply:

    @coolio, Dream on..

    [Reply]

    Mark London Reply:

    @:o, HAhahahahahahaha

    [Reply]

    tee Reply:

    @coolio, oh really,well i cant wait for u to get signed so the world can hear and see it

    [Reply]

    :o Reply:

    @tee, ikr ima be waiting too

    [Reply]

  9. :o

    Cant waittttt!!! <3

    [Reply]

  10. Kayla

    Ahh I can’t wait to see this video!!! It looks like its gonna be amazing! Team Breezy!!!

    [Reply]

  11. Will

    This video is seriously about to be EPIC wow. Chris Brown is pushing the limits so creative that hes directing his own video.

    [Reply]

  12. Mark London

    Looks like it will be a dope video.

    [Reply]

  13. John Doe

    wats the point in being an rnb artist if all you make is dance club shxt

    [Reply]

    Cranberry Reply:

    @John Doe, he isn’t an R&B artist. At all. o_O

    [Reply]

    tee Reply:

    @John Doe, hes been a r&b and pop artist since like 08 so……He said many times before he dont want to be in a box where he just does one kind of music or genre

    [Reply]

    :o Reply:

    @John Doe, hes trying new things. he always does. whats wrong with that?

    [Reply]

  14. MADES

    wow. he really does look like shannon brown.

    [Reply]

  15. Teyah

    It looks epic! Epic dance routines! Looks like its going to one of the video’s of the year. Brown is always taking things to the next level! Love him!

    [Reply]

  16. Ice

    The choreography looks bananas! The dancing in the rain is reminiscent of another great video, “U Remind Me” by Usher (personal fave of mine). You know, the part near the end of the video where Usher does the handstand with his legs making a “U”.

    [Reply]

  17. Jay

    OH MY GOD!!! I wish I was in this video!! The video looks so hype! That spin he did was insane! Maaaan, I can’t wait to see this video for real. This is bout to be CB’s best video. I just know it! “Turn it Up! Just dance wit me!!!” HA :)

    [Reply]

  18. CBE

    Damn Damn Damn it Chris Brown this is just sick!

    The moves are just crazy,I cant wait for the full video!

    This just debuted on Itunes top 100 and its at number 8 from 23 last time I checked.

    TEAMBREEZY Hustling! CBE LEGGO!!!

    [Reply]

  19. RT

    Close to being speechless…Video is on point.

    1Word= EPIC.

    [Reply]

  20. anonymous

    People WAY over use the word “EPIC” – “EPIC” is not everyday and this video appears to be just a dance video with no storyline so lets wait before we judge it MEANING lets please hold onto the word “EPIC”. << And I say that in the kindest way possible. I'm just tired of people loosely using it to describe average.

    [Reply]

    :o Reply:

    @anonymous, This video is EPIC!!

    [Reply]

  21. Holby

    This snippet looks crazy imagine the full video chris is directing now?can we say spielberg!,I hope this song goes number 1 on the billboard hot 100.

    [Reply]

  22. Kendra

    Yassss Chris this looks amazing! I wasn’t quite into the song at first but the more I hear it it’s starting to grow on and it looks like the video is going to make me love it!!! So excited can’t wait.

    [Reply]

  23. Jfenty

    Ehh looks too much like the “she aint u” video.

    [Reply]

  24. Triniti

    Let’s just call this what it is–

    Smooth Criminal 2012.

    [Reply]

  25. Jess

    He looks good in a suit and tie.

    [Reply]

  26. Whatcha_Sayin

    OMG this song MUST go to number 1 in the States and this has to be his first UK no.1 PLEASE. Also Oz and New Zealand of course

    [Reply]

  27. nicegirl

    Looks great. He’s an amazing dancer.

    [Reply]

  28. Hugh

    Looks great

    [Reply]

  29. OVOXOBitchh

    Yesssssssss , #TeamBreezy This video is qnna be EPIC ! aye , was I the only one who saw Kae sittinq next to him in the qreen hoodie , they are too cute <3 !

    [Reply]

  30. vik

    all i can say is that this SONG here ……. BUMPS.. i Love it. – wish him the MOST for 2012 man. I think people need to let the boy do his music. No they’ll never forget his dark past but let him just be the great musician and entertainer that he is man.. he has SO much to offer musically. he’s really entertaining to watch and really hopefully next grammy’s he gets several grammys

    [Reply]

  31. Stre3t Danc@

    This video is gonna be the illest EVER!
    The choreo is on point!

    [Reply]

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  34. #teambreezykiki

    anybody notice karrueche and seiko at 1:55

    [Reply]

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