Roc Nation’s newest signee K. Koke takes it to the tough streets of London in the video for “Lord Knows” featuring Don Jaga. The British rapper, native to the dangerous Stonebridge Estate area, shows viewers what it’s like to come from the slums, allowing the cameras to follow him as he zips through his ‘hood at night and brushes with authority.

“I don’t really know why people related to me,” explains the Internet sensation. “I just know that they were digging me after that mixtape [Pure Koke: Volume 1]. Maybe ’cause it’s real, they can feel what I’m saying. My story relates to a lot of people’s stories, my experience relates to a lot of people’s experiences.”

Get acquainted with the up-and-coming Roc star in anticipation of his mixtape Pure Koke: Volume 2, dropping March 28.