Jay-Z and Ludacris Debut Cognac Commercials

Jay-Z and Ludacris drink to the good life in two new commercials for their favorite cognacs.

In his spot for D’USSE, the Brooklyn rapper smokes a cigar in slow motion while enjoying the NYC skyline before reaching for his luxury cognac. Luda’s commercial, directed by actor Larenz Tate and featuring former Danity Kane member D. Woods, is less understated and features the rapper enjoying a classy night out with a group of friends.

“It was a pleasure working with my good friend Chris Bridges on the Conjure commercial,” said Tate. “It feels good to work alongside people you respect. I hope my vision as a director gives the world a glimpse of the new level that Chris is taking his cognac brand. Cheers!”

Get a taste of both commercials below.