School is over and reading a book is the last thing students want to be doing during summer vacation. But lying on the beach with this read will produce more than just a tan; this guide moves undergrads looking for a career in the entertainment business toward the path to success.
Hailed as a “mentorship in a bottle,” Put Your Dreams First: Handle Your [Entertainment] Business, written by Thembisa S. Mshaka, combines personal reflections and business advice from countless DJs, record label executives, and producers, including Beyoncé’s publicist Yvette Noel-Schure and Chris Brown’s manager Tina Davis.
Thembisa, a former Sony Music copywriter whose campaigns contributed to album sales for Lauryn Hill, Nas, and Wu-Tang, has created a guidebook to learning the inner workings of the entertainment industry, while showcasing true stories of struggle, sexism, and success. Currently the copy director for BET Networks, the author shares a few gems with Rap-Up.com on how recent graduates can handle their entertainment business.
On Today’s Industry:
Put Your Dreams First: Handle Your [Entertainment] Business (Grand Central Publishing) is available now at bookstores everywhere.
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