Rap-Up.com || Video: Rihanna

Rihanna opens her box of crayons and colors a dancehall-flavored video for “Rude Boy,” the third single from Rated R, directed by Melina (“Hard”). The Rude Gal goes back to her island roots with eye-popping visuals that explode off the screen. Boom boom pow!

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95 Comments

Yan
February 10th, 2010 at 5:20 pm
great video.

[Reply]
VaunTV
February 10th, 2010 at 5:21 pm
YASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

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amy
February 10th, 2010 at 5:21 pm
yessssssss

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Giselle
February 10th, 2010 at 5:24 pm
YES RIHANNA! I love the island vibe of the video. She killed it! <3

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100% Nikehead
February 10th, 2010 at 5:24 pm
Yesssssssss!!!!!! Rihanna went back to her island roots on this one and is a perfect representation of the song just perfect. Melina has done it once again. Rihanna winding and all lookin sexy as ever. Video Phone What??? LOL

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amy
February 10th, 2010 at 5:24 pm
its been blocked now
:/

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galang
February 10th, 2010 at 5:29 pm
She straight JACKED M.I.A.!
Rihanna you are garbage.

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BoyFalana
February 10th, 2010 at 5:32 pm
UMMMMMM M.I.A MUCH!!!!!!!!!

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will
February 10th, 2010 at 5:36 pm
can u say HATERS!!!! M.I.A. would love this. This is what the islands are about. It doesnt matter what yall say because what ever kind of video Rihanna does ur gonna say shes copying someone smfh. Like when the Hard Video came out was she copying who??? Lets be serious now!

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galang
February 10th, 2010 at 5:37 pm
M.I.A. wouldn’t love this becuz Rihannacopied everything. No originality.

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What?
February 10th, 2010 at 5:39 pm
That video is TRASH, and the song suck a** too. Is she serious, her other songs/videos from this Album I did like though but this sucks!

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will
February 10th, 2010 at 5:40 pm
Did M.I.A. ever wear a zebra suit? No. Rihanna has already proved her originality time and time again. Examples: Umbrella video, Hard video, Disturbia video, Russian Roulette video. Rihanna has already gotten to the point where she can do any video she wants so deal with it.

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Mark
February 10th, 2010 at 5:40 pm
This remind me of a Major Lazer video, not so much M.I.A. Which is fitting, actually. I love it.

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The Truth
February 10th, 2010 at 5:43 pm
Mi island gyal Riri shut it dowwwn again! The original rude gyal is back. Love the colors and the whole video. This thing look better than MIA’s Galang so shut up haters. Show dem how we does wine and get on rude in the Islands RihRih. Caribbean to di woooooooooooooooorld!

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100% Nikehead
February 10th, 2010 at 5:45 pm
Its not about copying its about the video matching the song and this does exactly that. Why would rihanna make a video to a song that doesnt match it. Doesnt make sense. Thats only what Beyonce does, she makes videos that dont match the song like Video Phone, Diva. Rudeboy is strickly a carribean, island song and the video portrays that only smart people would understand!

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baby
February 10th, 2010 at 5:47 pm
Our Caribbean girl is back. m.i.A. who?

I real dancehall stylie.

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babyblue
February 10th, 2010 at 5:48 pm
I LOVE ITTTTTTTTTTTTT !!!!
RIRI is STEPPIN her GAME UP

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joey
February 10th, 2010 at 5:50 pm
this is a hot video! omg really good, cant wait to hear the remixes to this song. but yea it looks like m.i.a.’s galang, but no big deal.

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BEYONCE AND RIHANNA STAN
February 10th, 2010 at 5:51 pm
DID ANYONE MENTION BEYONCE NIKEHEAD!!! NO!!!!!! JUST CAUSE THEY DID NOT LIKE THE VID, DONT MEAN ITS BEYONCE STANS…SMH!!!! seems more like MIA stans..SMH!!!

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mal
February 10th, 2010 at 5:52 pm
INTERESTING VIDEO

HER BODY IS ON POINT NO DOUBT! LOL

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BOBBY SIMMONS
February 10th, 2010 at 5:59 pm
yessssssssssssssss……bae
i love the video it very sexy and rihanna was dancin in the video i loved it loved it yesssssssssss bae

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R8ED R
February 10th, 2010 at 6:05 pm
Rihanna is being Rihanna and just having fun with herself. I dont seem to understand why people are constantly try to compare her with other people; why cant she be called original and being comfortable with how she is without having to be called a “copycat”?! Come on people…grow up! RIHANNA STAN 4 LIFE! ;)

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R8ED R
February 10th, 2010 at 6:06 pm
&& loved the video by the way, RiRi is killin it!!! ;)

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Rihannareignjustwontletup
February 10th, 2010 at 6:10 pm
To the people that are saying this is like M.I.A’s Galang smh this is 10 times better than that video. Rihanna always does it bigger and better. Haters keep it fkn moving!

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robin
February 10th, 2010 at 6:13 pm
umm.wtf yall talking about ? She ain’t jack M.I.A fxck that. M.I.A ain’t dance in her video or show any sense of fashion. So yall shut the eff upp. & watch the damn video. if you wanna hate , hate on it but don’t compare riri to M.I.A or Beyonce…they are all completely different from eachother.

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Rihannareignjustwontletup
February 10th, 2010 at 6:17 pm
Majority rules! The videos fireeeee. Haters can choke on it. u Beyonce stans are just mad cause B’s videos dont come out right lmao. Take the video phone video and shove it up where the sun dont shine!

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Joyams
February 10th, 2010 at 6:18 pm
The video and the song are really good. Y’all who say that Rated R is a satanic album, take it in ur butt.

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The Truth
February 10th, 2010 at 6:27 pm
All this song needs now is a Raggae Remix with maybe Sean Paul or Beenie Man, Mr. Vegas, or even Vybz Kartel to come mash up di ting! Caribbean to di woooooooooorld!!!

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RUDE BOY
February 10th, 2010 at 6:29 pm
RIHANNA IS WITHOUT A DOUBT HANDS UP HANDS DOWN THE MUSIC IDEO QUEEN! SAY WAT U WANT ABOUT HER ON STAGE BUT GIVE HER ASS A BUDGET AND A CAMERA AND SHE WILL SLAY UR FAV DOWN O THE DAMN GROUND WITH LITTLE TO NO EFFORT!

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Rod
February 10th, 2010 at 6:29 pm
LOVES THIS ISH…..IMMA B FAN DONT UNDERSTAND Y PEOPLE COMPARE ARTISTS THESE DAYS…..THE BEST IVE SEEN FROM RIHANNA

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chinkk
February 10th, 2010 at 6:32 pm
She needs to add a feature artist like Sean Paul or something yuh know?! I hope she does!! It will be fiyah! I lovee this video she showed all her haters that she CAN dance…better yet she can WINE!! Haha <3 her keep repping the carribean :)

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chinkk
February 10th, 2010 at 6:34 pm
btw..she is NOT copying off MIA…if anything MIA copied off of us caribs!!!! lol
Come here rude boy, boy
can you get it upp!

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10 is ciaras
February 10th, 2010 at 6:39 pm
Long hair???
I like the video. its funny.

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bijan
February 10th, 2010 at 6:44 pm
M.I.A.

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Lisa
February 10th, 2010 at 6:54 pm
Bitch is OWNING.

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R4L
February 10th, 2010 at 6:55 pm
I love how the main people who say they don’t like Rihanna are the first people who be checkin 4 her videos ………….AHAHAHAAA!

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The Truth
February 10th, 2010 at 6:56 pm
M.I.A. has been ripping of Caribbean people since the chick hit the scene. Its time we call the chick out on it. And Don’t tell mi shit bout Ririh jacking M.I.A. thats Ririh’s culture, where as M.I.A. just adopted the damn ting. This video is much better than galang. M.I.A. wish she could wine up like that lol.

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galang
February 10th, 2010 at 6:58 pm
M.I.A. “BOYZ”>>”RUDE BOY”

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Travis
February 10th, 2010 at 7:00 pm
i f’s with the visuals something seriously. Yes, it is reminiscent of one of M.I.A.’s videos, but i bet she is not the only Caribbean artist who did a video like that

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j_rok
February 10th, 2010 at 7:28 pm
0K RiHANNA.
i reeeeeeeeally like the fact that she was actually dancing & giving us a show & not just walkin back & forth =)
& the concept is D0PE

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jessef
February 10th, 2010 at 7:41 pm
that ish was dope… eff what yall say

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Dillon_68
February 10th, 2010 at 7:53 pm
0_0 WOOOOOWWW, sexyy and creative video!!!! This song and video are flawless, I actually think that this may be my all-time favorite single of Rihannas!

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Revenge is sweet
February 10th, 2010 at 7:55 pm
This song is going straight to #1 on billboard with this video. Amazing! Rihanna has done it again!!!!

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Catie
February 10th, 2010 at 8:32 pm
She had so much energy in this video! It’s like she’s reading all the blogs or something, haha. She put some dance moves in this video too, i’m impressed. I’m also a huge fan of the song, i can see it being the biggest hit off of “Rated R” thus far.

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FooL
February 10th, 2010 at 8:44 pm
i don’t really care for it 2 me it does look like a M.I.A video and the song has no substance she is talking about basically whats wrong with the Hip Hop R&B world right now sex everything is about sex with no substance at all

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jamie
February 10th, 2010 at 9:13 pm
love it! video is hot!!!

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Phoenix_Wright
February 10th, 2010 at 10:31 pm
GREEEN SCREEN IS LAME!!!

I like the song and she her dancing slutty is nice, but green screen is just so played out

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Facebook User
February 10th, 2010 at 10:46 pm
I LOVE THAT FUN, COLORFUL RIHANNA IS BACK!

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kristine
February 10th, 2010 at 10:51 pm
Yes. A Sri Lankan Londoner invented Caribbean dancehall style, music, and culture. There is no way a girl from Barbados would have any idea about anything dancehall and so she is OBVIOUSLY swaggerjacking. Buddha was swaggerjacking Jesus, too. His fat ass.

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Catastrophe
February 11th, 2010 at 12:54 am
I love this video. She looks good. I think her dancing and lips were a little Aaliyah-esque. Idk the whole video made me think of Aaliyah! Good video though! Hot, hot, hottt.

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C.
February 11th, 2010 at 1:15 am
@ Catastrophe Aaliyah-esque? HEEEEEELL NO!!

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Burmy
February 11th, 2010 at 1:25 am
Funny how things always come full circle in this business, huh?

I predict that now that she’s gotten everything off her chest, her next album will be back to the island-type music we all know and love-a bit edgier, yes, but it’ll still be subtle enough where the pre-adult fanbase she lost with Rated R will be restored…

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#1RiRiFan
February 11th, 2010 at 3:04 am
Dammn Rihanna! U gave us all we wanted, dancing, sexiness, some provocative stuff, RudeBoys in the video, caribbean style, plus ur fashion and fierceness…WELL DONE! My fav vid from her to date!

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LaMont
February 11th, 2010 at 4:28 am
This is a great video and song.Rihanna is so sexy! Melina is the best video director out there!!

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Nickson
February 11th, 2010 at 5:45 am
This is by far Rihanna’s best video yet. I think this album is her best so far, even though I haven’t bought it. I need to buy it.

[Reply]
ella
February 11th, 2010 at 6:30 am
LLLOOOOVVEEEE IITT !!!!
HATERZZ BACK THE F. UP RIHANNA IS THE SHHIIT
AND ALL YALL KNOW IT
F. MIA THEY WAKK ENYWAYS

VERY CREATIVE FUNNY SEXY AND RIHANNAISH LOL

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RATED R
February 11th, 2010 at 6:46 am
I think people forgot how may hits Rihanna has on this Rated R album. She can release Photographs, Rockstar 101, Stupid in love and fire bomb and they will all be top 10 or number one hits. Rude Boy was definately the best choice for her third single and this video proves it.

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Raciel Camargo
February 11th, 2010 at 7:28 am
AMAZING VIDEO!!! :)

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Dizzle
February 11th, 2010 at 10:32 am
OMG LOOOOOOOOOOOOOOOOOOOOVE THIS VIDEO!! CANT STOP WATCHING IT LOL XX <3 XX

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Liss
February 11th, 2010 at 11:07 am
Crazyyy! I love love love it!!

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fi
February 11th, 2010 at 12:42 pm
Visually interesting but so 5 years ago!
All been done better and best before.

that girl needs to sit down and write some lyrics instead of that bullshit
she obviously does not need the money anyomore
she should do something personal…

she looks like an 80ies porn star dressed as neneh cherry in buffalo stance
LLMAOOOOO

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cosmolitetz
February 11th, 2010 at 1:31 pm
“i wanna be a role model for little girls”

GTFOH smh.

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chazz
February 11th, 2010 at 3:23 pm
Why do we keep comparing rihhana and beyonce. Their nothing alike! their music,dress code,hair styles, accent,looks everything about the two are different. In all reality rihanna has a unique style that she owns rihanna has girl trying to look like her. Beyonce looks like a everyday girl! Just with a little class. Nobody tries to look like her bey does not have her own fashion and style she just talented. Which the both of them are.

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Ok
February 11th, 2010 at 6:38 pm
As catchy & interesting the song is, MIA sh*ts all over this! You see MIA personally drew the art in her GALANG video! Rihanna just pays people, talk about passion, which just shows she has none! MIA uses stupid casio cassette tapes to create all her songs & well rihanna pays people! Yeah Rihanna has major creativity and she is truly set apart from others! I’m just saying! I really like the song, downloaded it from itunes but the video is a disappointment! It’s so Beyonce’s Video Phone-esque combined with a hint of Love, Sex & Magic’s zebra suit & the majority is MIA! But I don’t hate you Rihanna! Still so in love with you!

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Milh
February 11th, 2010 at 8:23 pm
was green screen lame when Chris did it for that wack ass 4 shot icty video
It had no real direction
It was just like the song about nothing and pointless

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prezzywalsh
February 11th, 2010 at 8:55 pm
all i’m gonna say is….WOW! Rihanna killed on every level with this video…dont hate just compensate as u all kno she went HARD and did a GREAT job!

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jessef
February 12th, 2010 at 5:17 am
i love it

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LadySheamus
February 12th, 2010 at 7:20 am
This and Hard and Photographs are my fav songs from the album (but I like ‘em all). I don’t dislike this video, but I think it’ll grow on me.

lol – Some people have some kind of mental block where they can’t evaluate something without making a comparison.

@Milh – Most music doesn’t have a point/deeper meaning (nowadays). It’s not a prerequisite.

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LadySheamus
February 12th, 2010 at 7:28 am
@ R4L and The Truth – tell ‘em!

@Travis – M.I.A. is Tamil Sri Lankan from London, not Carribean.

I’d LOVE to hear/see a remix with Sean Paul or somebody, especially since Break It Off did well even w/o a video.

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bodacious
February 12th, 2010 at 8:29 am
it matters a dam who she copied, this is her sh*t not any body else, and i see that on a whole people are tire of all of the unessary bshing of rihanna and its wonderful to see real people stepping up to the plate and being real men/women for the cause. no one cat=res if you ever love rihanna its just that you haters are always trying to low rate rihanna and it is very annoying , you repeat the same old tired exuses over and over again !!!!!!!!we get it some of you do not lie rihannna ,, tell us something new for a change!!!!!!

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bodacious
February 12th, 2010 at 8:32 am
the lyrics that she is singing on this song and video speaks to the mind,,,, and it have got some very deep emotions and love lyrics that could no doubt breath new life into a old love affair with some. shes throwing it down on this joint,,,,,,,

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bodacious
February 12th, 2010 at 8:36 am
@ ok you can only speak for yourself and how youhear the song , and thats great because you can’t speak for all the rest of us we are entitled to our opinion hon,,, and if riri is not getting your bloomers twisted up in a knock then hit click and move on we are not mad at you and others who does not like this joint. because you do not like it well on the other hand theres a lot of people all over who loves the “rude boy” and will be trying to get them a “rude boy”

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OoOshii
February 12th, 2010 at 9:52 am
Love the video!!!!!!!!!!!!! And who’s M.I.A no sign of him/her on google!! hahahhahahah

You killed it Rih!

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rihannito
February 12th, 2010 at 1:33 pm
RIHANNA IS CLEARLY THE BEEEESSST

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Jaelani
February 12th, 2010 at 2:55 pm
Dang, this did remind me of M.I.A. The video is hot tho. “Rude Boy” has always been one of my fave songs on “Rated R”.

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Jamer Jama
February 12th, 2010 at 5:46 pm
I like this song, it’s gritty, nasty & shows that no only a man can dominate a bedroom. It’s sexy and naughty but I agree with OK about her passion & her drive, it’s all produced, I DON’T WANT HER TO BECOME A BEYONCE but she’s making her way there! Well at least Ciara has her head on straight, can’t wait for her 4th album! I love Ciara & Rihanna!

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Mr. Amerie
February 12th, 2010 at 6:28 pm
What cracks me up is how ppl sit there and say Ri-Ri has no creativity as if M.I.A.’s videos didn’t have a director! I don’t listen to her music so I have nothing to say about it personally but every artist has a director for their video, Rihanna didn’t sit there and make this video herself trying to emulate “Video Phone” or “Love, Sex & Magic” just like M.I.A. didn’t sit there and do all her videos on her own! It’s called entertainment dang either you like it or you click that back arrow in the top left corner of the screen and keep it movin, simple as that. Love you Rihanna you always be lookin fresh and beautiful!

[Reply]
missy
February 12th, 2010 at 8:00 pm
lol..all shes doin is tryin to twirl those hips of hers..im so over her sry riri stans..i cant with her anymore..

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Rude Girl
February 12th, 2010 at 9:43 pm
I think Rihanna’s trying to immulate Ciara’s swag mixed with Beyonce’s sex appeal, I’m not impressed. Any female artist can shake their hips in front of lots of colors (MIA, Beyonce, Keri Hilson, Ciara) so what’s so unique? Rihanna didn’t shut anything down, just proved why Lady Gaga’s a success! She really stood out back when she released Good Girl Gone Bad but this is like a circus ate sh*t and threw it up & ate it again & sh*t it out! The zebra was really unique though but she looks like a robot, she’s so stiff, how she gonna give a hard ride if she barely moves?? I’m disappointed!!

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Not Good
February 13th, 2010 at 5:45 am
I agree with Rude Girl. I was really surprised when I saw this video. It seems Rihanna is just trying to get popular by dancing, but she cant dance. Also I’ve noticed that she always copied Ciara and Beyonce. Keri Hilson copies them Too though.

[Reply]
rihanna!
February 13th, 2010 at 6:24 am
i loved itt!
but i kinda feel like i need 3d glasses lol

[Reply]
lorraine
February 13th, 2010 at 7:25 am
everything Rihanna touches is fire, she’s unstoppable. can’t believe how HARD she has come back! it’s great to have her on the music scene again…

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Good Guy Gone Bad
February 13th, 2010 at 7:57 am
@ Rude Girl and Not Good
*wipes offs glasses*
There, now you can see better
And see the fact that Rihanna isnt copying no damn Ciara or Beyonce…Talk to me about Ciara when she gets her career back in order

[Reply]
*DEAD*
February 13th, 2010 at 11:10 am
@Good Guy Gone Bad Hahaha i kno right. U have no say until ciara gets her career back after fantasy flop.

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Mad House
February 13th, 2010 at 11:26 am
Look at all these posts hot damn. Rihanna is on another level from Ciara sorry haters. Everyone knows who Rihanna is and i highly doubt that the whole world knows who ciara is, especially after that flop of an album. And since when has Rihanna ever copied ciara or Beyonce what planet r yall living on? Yall Haters r MAD, MAD, MAD point blank period. Get over it!!!

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rihannito
February 13th, 2010 at 4:38 pm
haters have a set plz uu just making my day with all those coments u make rihanna more and more famous and gettin’ more and more money thnku so so so muxxx

That Rihanna reign just wont let up

and f**** bey,caca,ciara,chrisbeater,keri,ashanti etc bcz rihanna is the next madonna full stop .

Im not gonna replay so no need to replay thou

[Reply]
Bey Moment
February 13th, 2010 at 10:12 pm
I’m actually a Beyonce fan but i do have to say this video was good! I thought it was full of life!
Let’s not sit here and argue but comment on the video in general.

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alicia's a homewrecker
February 14th, 2010 at 7:35 am
this video looks good. I like the song.

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rihannito
February 14th, 2010 at 8:24 am
yeaaaah bit*** rihanna is the queen of the carribean yeeeeessssss

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rihannito
February 14th, 2010 at 8:34 am
and i forgot ,haters have a set;this post is for rihanna fans go worship caca and bey they will do a video like videophone with a loooot of phones and telephones and glasses with telephones and outfits with iphones etc it will be so telephone i want wait to laugh my a** off,rihanna is classy and know what she is doing!!!hahahahaha

[Reply]
CatMax
February 14th, 2010 at 5:59 pm
The video clip, much like the videos of MIA.

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ARIES79
February 14th, 2010 at 7:19 pm
HATERS JUST MAD BECAUSE RIHANNA IS EVERYTHING THRY WANT THEIR FAVORITE ARTIST TO BE…. HA HOES!!!

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Inès Gnaoré
February 23rd, 2010 at 11:40 am
The best video ever !!!!!!!!!!! ;) Love you rihanna <3

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martimarr43
March 30th, 2010 at 11:02 am
Why are there always HATERS trying to tear down positivity with negativity?

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bab boy
September 19th, 2010 at 8:59 pm
This video here is one of the best she ever do. Me love it , when she wine up her waist, dah video ah boom it sell off

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