Video: Rihanna – ‘Rude Boy’

Rihanna

Rihanna opens her box of crayons and colors a dancehall-flavored video for “Rude Boy,” the third single from Rated R, directed by Melina (“Hard”). The Rude Gal goes back to her island roots with eye-popping visuals that explode off the screen. Boom boom pow!

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95 Comments

  1. Yan

    great video.

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  2. VaunTV

    YASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

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  3. amy

    yessssssss

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  4. Giselle

    YES RIHANNA! I love the island vibe of the video. She killed it! <3

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  5. 100% Nikehead

    Yesssssssss!!!!!! Rihanna went back to her island roots on this one and is a perfect representation of the song just perfect. Melina has done it once again. Rihanna winding and all lookin sexy as ever. Video Phone What??? LOL

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  6. amy

    its been blocked now
    :/

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  7. galang

    She straight JACKED M.I.A.!
    Rihanna you are garbage.

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  8. BoyFalana

    UMMMMMM M.I.A MUCH!!!!!!!!!

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  9. will

    can u say HATERS!!!! M.I.A. would love this. This is what the islands are about. It doesnt matter what yall say because what ever kind of video Rihanna does ur gonna say shes copying someone smfh. Like when the Hard Video came out was she copying who??? Lets be serious now!

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  10. galang

    M.I.A. wouldn’t love this becuz Rihannacopied everything. No originality.

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  11. What?

    That video is TRASH, and the song suck a** too. Is she serious, her other songs/videos from this Album I did like though but this sucks!

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  12. will

    Did M.I.A. ever wear a zebra suit? No. Rihanna has already proved her originality time and time again. Examples: Umbrella video, Hard video, Disturbia video, Russian Roulette video. Rihanna has already gotten to the point where she can do any video she wants so deal with it.

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  13. Mark

    This remind me of a Major Lazer video, not so much M.I.A. Which is fitting, actually. I love it.

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  14. The Truth

    Mi island gyal Riri shut it dowwwn again! The original rude gyal is back. Love the colors and the whole video. This thing look better than MIA’s Galang so shut up haters. Show dem how we does wine and get on rude in the Islands RihRih. Caribbean to di woooooooooooooooorld!

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  15. 100% Nikehead

    Its not about copying its about the video matching the song and this does exactly that. Why would rihanna make a video to a song that doesnt match it. Doesnt make sense. Thats only what Beyonce does, she makes videos that dont match the song like Video Phone, Diva. Rudeboy is strickly a carribean, island song and the video portrays that only smart people would understand!

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  16. baby

    Our Caribbean girl is back. m.i.A. who?

    I real dancehall stylie.

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  17. babyblue

    I LOVE ITTTTTTTTTTTTT !!!!
    RIRI is STEPPIN her GAME UP

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  18. joey

    this is a hot video! omg really good, cant wait to hear the remixes to this song. but yea it looks like m.i.a.’s galang, but no big deal.

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  19. BEYONCE AND RIHANNA STAN

    DID ANYONE MENTION BEYONCE NIKEHEAD!!! NO!!!!!! JUST CAUSE THEY DID NOT LIKE THE VID, DONT MEAN ITS BEYONCE STANS…SMH!!!! seems more like MIA stans..SMH!!!

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  20. mal

    INTERESTING VIDEO

    HER BODY IS ON POINT NO DOUBT! LOL

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  21. BOBBY SIMMONS

    yessssssssssssssss……bae
    i love the video it very sexy and rihanna was dancin in the video i loved it loved it yesssssssssss bae

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  22. R8ED R

    Rihanna is being Rihanna and just having fun with herself. I dont seem to understand why people are constantly try to compare her with other people; why cant she be called original and being comfortable with how she is without having to be called a “copycat”?! Come on people…grow up! RIHANNA STAN 4 LIFE! ;)

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  23. R8ED R

    && loved the video by the way, RiRi is killin it!!! ;)

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  24. Rihannareignjustwontletup

    To the people that are saying this is like M.I.A’s Galang smh this is 10 times better than that video. Rihanna always does it bigger and better. Haters keep it fkn moving!

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  25. robin

    umm.wtf yall talking about ? She ain’t jack M.I.A fxck that. M.I.A ain’t dance in her video or show any sense of fashion. So yall shut the eff upp. & watch the damn video. if you wanna hate , hate on it but don’t compare riri to M.I.A or Beyonce…they are all completely different from eachother.

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  26. Rihannareignjustwontletup

    Majority rules! The videos fireeeee. Haters can choke on it. u Beyonce stans are just mad cause B’s videos dont come out right lmao. Take the video phone video and shove it up where the sun dont shine!

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  27. Joyams

    The video and the song are really good. Y’all who say that Rated R is a satanic album, take it in ur butt.

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  28. The Truth

    All this song needs now is a Raggae Remix with maybe Sean Paul or Beenie Man, Mr. Vegas, or even Vybz Kartel to come mash up di ting! Caribbean to di woooooooooorld!!!

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  29. RUDE BOY

    RIHANNA IS WITHOUT A DOUBT HANDS UP HANDS DOWN THE MUSIC IDEO QUEEN! SAY WAT U WANT ABOUT HER ON STAGE BUT GIVE HER ASS A BUDGET AND A CAMERA AND SHE WILL SLAY UR FAV DOWN O THE DAMN GROUND WITH LITTLE TO NO EFFORT!

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  30. Rod

    LOVES THIS ISH…..IMMA B FAN DONT UNDERSTAND Y PEOPLE COMPARE ARTISTS THESE DAYS…..THE BEST IVE SEEN FROM RIHANNA

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  31. chinkk

    She needs to add a feature artist like Sean Paul or something yuh know?! I hope she does!! It will be fiyah! I lovee this video she showed all her haters that she CAN dance…better yet she can WINE!! Haha <3 her keep repping the carribean :)

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  32. chinkk

    btw..she is NOT copying off MIA…if anything MIA copied off of us caribs!!!! lol
    Come here rude boy, boy
    can you get it upp!

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  33. 10 is ciaras

    Long hair???
    I like the video. its funny.

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  34. bijan

    M.I.A.

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  35. Lisa

    Bitch is OWNING.

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  36. R4L

    I love how the main people who say they don’t like Rihanna are the first people who be checkin 4 her videos ………….AHAHAHAAA!

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  37. The Truth

    M.I.A. has been ripping of Caribbean people since the chick hit the scene. Its time we call the chick out on it. And Don’t tell mi shit bout Ririh jacking M.I.A. thats Ririh’s culture, where as M.I.A. just adopted the damn ting. This video is much better than galang. M.I.A. wish she could wine up like that lol.

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  38. galang

    M.I.A. “BOYZ”>>”RUDE BOY”

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  39. Travis

    i f’s with the visuals something seriously. Yes, it is reminiscent of one of M.I.A.’s videos, but i bet she is not the only Caribbean artist who did a video like that

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  40. j_rok

    0K RiHANNA.
    i reeeeeeeeally like the fact that she was actually dancing & giving us a show & not just walkin back & forth =)
    & the concept is D0PE

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  41. jessef

    that ish was dope… eff what yall say

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  42. Dillon_68

    0_0 WOOOOOWWW, sexyy and creative video!!!! This song and video are flawless, I actually think that this may be my all-time favorite single of Rihannas!

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  43. Revenge is sweet

    This song is going straight to #1 on billboard with this video. Amazing! Rihanna has done it again!!!!

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  44. Catie

    She had so much energy in this video! It’s like she’s reading all the blogs or something, haha. She put some dance moves in this video too, i’m impressed. I’m also a huge fan of the song, i can see it being the biggest hit off of “Rated R” thus far.

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  45. FooL

    i don’t really care for it 2 me it does look like a M.I.A video and the song has no substance she is talking about basically whats wrong with the Hip Hop R&B world right now sex everything is about sex with no substance at all

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  46. jamie

    love it! video is hot!!!

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  47. Phoenix_Wright

    GREEEN SCREEN IS LAME!!!

    I like the song and she her dancing slutty is nice, but green screen is just so played out

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  48. Facebook User

    I LOVE THAT FUN, COLORFUL RIHANNA IS BACK!

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  49. kristine

    Yes. A Sri Lankan Londoner invented Caribbean dancehall style, music, and culture. There is no way a girl from Barbados would have any idea about anything dancehall and so she is OBVIOUSLY swaggerjacking. Buddha was swaggerjacking Jesus, too. His fat ass.

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  50. Catastrophe

    I love this video. She looks good. I think her dancing and lips were a little Aaliyah-esque. Idk the whole video made me think of Aaliyah! Good video though! Hot, hot, hottt.

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  51. C.

    @ Catastrophe Aaliyah-esque? HEEEEEELL NO!!

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  52. Burmy

    Funny how things always come full circle in this business, huh?

    I predict that now that she’s gotten everything off her chest, her next album will be back to the island-type music we all know and love-a bit edgier, yes, but it’ll still be subtle enough where the pre-adult fanbase she lost with Rated R will be restored…

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  53. #1RiRiFan

    Dammn Rihanna! U gave us all we wanted, dancing, sexiness, some provocative stuff, RudeBoys in the video, caribbean style, plus ur fashion and fierceness…WELL DONE! My fav vid from her to date!

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  54. LaMont

    This is a great video and song.Rihanna is so sexy! Melina is the best video director out there!!

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  55. Nickson

    This is by far Rihanna’s best video yet. I think this album is her best so far, even though I haven’t bought it. I need to buy it.

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  56. ella

    LLLOOOOVVEEEE IITT !!!!
    HATERZZ BACK THE F. UP RIHANNA IS THE SHHIIT
    AND ALL YALL KNOW IT
    F. MIA THEY WAKK ENYWAYS

    VERY CREATIVE FUNNY SEXY AND RIHANNAISH LOL

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  57. RATED R

    I think people forgot how may hits Rihanna has on this Rated R album. She can release Photographs, Rockstar 101, Stupid in love and fire bomb and they will all be top 10 or number one hits. Rude Boy was definately the best choice for her third single and this video proves it.

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  58. Raciel Camargo

    AMAZING VIDEO!!! :)

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  59. Dizzle

    OMG LOOOOOOOOOOOOOOOOOOOOVE THIS VIDEO!! CANT STOP WATCHING IT LOL XX <3 XX

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  60. Liss

    Crazyyy! I love love love it!!

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  61. fi

    Visually interesting but so 5 years ago!
    All been done better and best before.

    that girl needs to sit down and write some lyrics instead of that bullshit
    she obviously does not need the money anyomore
    she should do something personal…

    she looks like an 80ies porn star dressed as neneh cherry in buffalo stance
    LLMAOOOOO

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  62. cosmolitetz

    “i wanna be a role model for little girls”

    GTFOH smh.

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  63. chazz

    Why do we keep comparing rihhana and beyonce. Their nothing alike! their music,dress code,hair styles, accent,looks everything about the two are different. In all reality rihanna has a unique style that she owns rihanna has girl trying to look like her. Beyonce looks like a everyday girl! Just with a little class. Nobody tries to look like her bey does not have her own fashion and style she just talented. Which the both of them are.

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  64. Ok

    As catchy & interesting the song is, MIA sh*ts all over this! You see MIA personally drew the art in her GALANG video! Rihanna just pays people, talk about passion, which just shows she has none! MIA uses stupid casio cassette tapes to create all her songs & well rihanna pays people! Yeah Rihanna has major creativity and she is truly set apart from others! I’m just saying! I really like the song, downloaded it from itunes but the video is a disappointment! It’s so Beyonce’s Video Phone-esque combined with a hint of Love, Sex & Magic’s zebra suit & the majority is MIA! But I don’t hate you Rihanna! Still so in love with you!

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  65. Milh

    was green screen lame when Chris did it for that wack ass 4 shot icty video
    It had no real direction
    It was just like the song about nothing and pointless

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  66. prezzywalsh

    all i’m gonna say is….WOW! Rihanna killed on every level with this video…dont hate just compensate as u all kno she went HARD and did a GREAT job!

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  67. jessef

    i love it

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  68. LadySheamus

    This and Hard and Photographs are my fav songs from the album (but I like ‘em all). I don’t dislike this video, but I think it’ll grow on me.

    lol – Some people have some kind of mental block where they can’t evaluate something without making a comparison.

    @Milh – Most music doesn’t have a point/deeper meaning (nowadays). It’s not a prerequisite.

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  69. LadySheamus

    @ R4L and The Truth – tell ‘em!

    @Travis – M.I.A. is Tamil Sri Lankan from London, not Carribean.

    I’d LOVE to hear/see a remix with Sean Paul or somebody, especially since Break It Off did well even w/o a video.

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  70. bodacious

    it matters a dam who she copied, this is her sh*t not any body else, and i see that on a whole people are tire of all of the unessary bshing of rihanna and its wonderful to see real people stepping up to the plate and being real men/women for the cause. no one cat=res if you ever love rihanna its just that you haters are always trying to low rate rihanna and it is very annoying , you repeat the same old tired exuses over and over again !!!!!!!!we get it some of you do not lie rihannna ,, tell us something new for a change!!!!!!

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  71. bodacious

    the lyrics that she is singing on this song and video speaks to the mind,,,, and it have got some very deep emotions and love lyrics that could no doubt breath new life into a old love affair with some. shes throwing it down on this joint,,,,,,,

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  72. bodacious

    @ ok you can only speak for yourself and how youhear the song , and thats great because you can’t speak for all the rest of us we are entitled to our opinion hon,,, and if riri is not getting your bloomers twisted up in a knock then hit click and move on we are not mad at you and others who does not like this joint. because you do not like it well on the other hand theres a lot of people all over who loves the “rude boy” and will be trying to get them a “rude boy”

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  73. OoOshii

    Love the video!!!!!!!!!!!!! And who’s M.I.A no sign of him/her on google!! hahahhahahah

    You killed it Rih!

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  74. rihannito

    RIHANNA IS CLEARLY THE BEEEESSST

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  75. Jaelani

    Dang, this did remind me of M.I.A. The video is hot tho. “Rude Boy” has always been one of my fave songs on “Rated R”.

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  76. Jamer Jama

    I like this song, it’s gritty, nasty & shows that no only a man can dominate a bedroom. It’s sexy and naughty but I agree with OK about her passion & her drive, it’s all produced, I DON’T WANT HER TO BECOME A BEYONCE but she’s making her way there! Well at least Ciara has her head on straight, can’t wait for her 4th album! I love Ciara & Rihanna!

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  77. Mr. Amerie

    What cracks me up is how ppl sit there and say Ri-Ri has no creativity as if M.I.A.’s videos didn’t have a director! I don’t listen to her music so I have nothing to say about it personally but every artist has a director for their video, Rihanna didn’t sit there and make this video herself trying to emulate “Video Phone” or “Love, Sex & Magic” just like M.I.A. didn’t sit there and do all her videos on her own! It’s called entertainment dang either you like it or you click that back arrow in the top left corner of the screen and keep it movin, simple as that. Love you Rihanna you always be lookin fresh and beautiful!

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  78. missy

    lol..all shes doin is tryin to twirl those hips of hers..im so over her sry riri stans..i cant with her anymore..

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  79. Rude Girl

    I think Rihanna’s trying to immulate Ciara’s swag mixed with Beyonce’s sex appeal, I’m not impressed. Any female artist can shake their hips in front of lots of colors (MIA, Beyonce, Keri Hilson, Ciara) so what’s so unique? Rihanna didn’t shut anything down, just proved why Lady Gaga’s a success! She really stood out back when she released Good Girl Gone Bad but this is like a circus ate sh*t and threw it up & ate it again & sh*t it out! The zebra was really unique though but she looks like a robot, she’s so stiff, how she gonna give a hard ride if she barely moves?? I’m disappointed!!

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  80. Not Good

    I agree with Rude Girl. I was really surprised when I saw this video. It seems Rihanna is just trying to get popular by dancing, but she cant dance. Also I’ve noticed that she always copied Ciara and Beyonce. Keri Hilson copies them Too though.

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  81. rihanna!

    i loved itt!
    but i kinda feel like i need 3d glasses lol

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  82. lorraine

    everything Rihanna touches is fire, she’s unstoppable. can’t believe how HARD she has come back! it’s great to have her on the music scene again…

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  83. Good Guy Gone Bad

    @ Rude Girl and Not Good
    *wipes offs glasses*
    There, now you can see better
    And see the fact that Rihanna isnt copying no damn Ciara or Beyonce…Talk to me about Ciara when she gets her career back in order

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  84. *DEAD*

    @Good Guy Gone Bad Hahaha i kno right. U have no say until ciara gets her career back after fantasy flop.

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  85. Mad House

    Look at all these posts hot damn. Rihanna is on another level from Ciara sorry haters. Everyone knows who Rihanna is and i highly doubt that the whole world knows who ciara is, especially after that flop of an album. And since when has Rihanna ever copied ciara or Beyonce what planet r yall living on? Yall Haters r MAD, MAD, MAD point blank period. Get over it!!!

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  86. rihannito

    haters have a set plz uu just making my day with all those coments u make rihanna more and more famous and gettin’ more and more money thnku so so so muxxx

    That Rihanna reign just wont let up

    and f**** bey,caca,ciara,chrisbeater,keri,ashanti etc bcz rihanna is the next madonna full stop .

    Im not gonna replay so no need to replay thou

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  87. Bey Moment

    I’m actually a Beyonce fan but i do have to say this video was good! I thought it was full of life!
    Let’s not sit here and argue but comment on the video in general.

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  88. alicia's a homewrecker

    this video looks good. I like the song.

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  89. rihannito

    yeaaaah bit*** rihanna is the queen of the carribean yeeeeessssss

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  90. rihannito

    and i forgot ,haters have a set;this post is for rihanna fans go worship caca and bey they will do a video like videophone with a loooot of phones and telephones and glasses with telephones and outfits with iphones etc it will be so telephone i want wait to laugh my a** off,rihanna is classy and know what she is doing!!!hahahahaha

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  91. CatMax

    The video clip, much like the videos of MIA.

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  92. ARIES79

    HATERS JUST MAD BECAUSE RIHANNA IS EVERYTHING THRY WANT THEIR FAVORITE ARTIST TO BE…. HA HOES!!!

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  93. Inès Gnaoré

    The best video ever !!!!!!!!!!! ;) Love you rihanna <3

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  94. martimarr43

    Why are there always HATERS trying to tear down positivity with negativity?

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  95. bab boy

    This video here is one of the best she ever do. Me love it , when she wine up her waist, dah video ah boom it sell off

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