9.16.2010

Jay-Z, Kanye West Hold Court at Rocawear Campaign Launch

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The Roc was in the building Wednesday night at the fall campaign celebration for Rocawear. Jay-Z and Kanye West shared a booth at NYC’s Hotel Gansevoort, where fellow stars including Bun B, Omarion, Estelle, Melody Thornton, Serena Williams, Selita Ebanks, and Common rubbed elbows.

Patrons were treated to performances from Rocawear’s latest celebrity models Trey Songz and Melanie Fiona, while DJs Solange and NVM manned the wheels of steel. After the party, VIPs migrated to the Angelika Film Center for a 15-minute screening of Kanye’s “Runaway” film.

“The @kanyewest preview to his film blew my mind. On my mind. In my mind,” tweeted Solange following the event. “I feel over stimulated, but in the most bittersweet capacity. Pure panic in my hands. Excitement. Shivering. Brain collapses. Brain surges.”