‘Watch the Throne’ First-Week Sales Predictions Are In…

Jay-Z and Kanye West

Jay-Z and Kanye West are on their way to conquering the charts. The rap kings’ monumental album Watch the Throne is shaping up to have a blockbuster week.

The album only hit iTunes today, but early estimates are already in. In less than 24 hours, Throne has hit No. 1 on iTunes in over 20 countries. The album, which avoided leaking in advance, is on track to sell at least 400,000 to 500,000 copies in its first week in the U.S., according to Billboard.

Based on these figures, that would give Jay and Kanye the second-largest sales week of the year, behind Lady Gaga’s Born This Way, which opened with 1.1 million units.

Watch the Throne is available exclusively at iTunes until Friday, when it expands to other digital retailers and physical stores. Best Buy will carry the deluxe version exclusively from August 12-22.

Official first-week sales will be released on Wednesday, August 17.



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61 Comments

  1. TRINA

    MARK OF THE BEAST 666

    [Reply]

    sofie Reply:

    @TRINA, STFU!!

    [Reply]

    WatchTheThrone Reply:

    @TRINA, why do haters and mentally retarded conspiracy theorists always get the first post?

    [Reply]

    KrAzyChe3To Reply:

    @WatchTheThrone, Because they are die hard fans, so much that they know the inside-outs and everything deeper about music.

    [Reply]

  2. Cheers

    really? K.

    [Reply]

  3. Cheers

    those are probably shipments and pre-orders added to it but whatever

    [Reply]

    Hugh Reply:

    @Cheers, its not shipments, only sales

    SoundScan measures sales
    RIAA measures shipments

    [Reply]

  4. MRBIG

    Album is soo good!

    [Reply]

  5. MeloRockstarr

    Have to see it to believe it…and 20 countries WOW Jay and Ye doin it

    [Reply]

  6. J

    This album is amazing. Jay is on another level.

    [Reply]

  7. JHP

    Kanye & Hov are 2 of my favorite rappers in the game. Now imagine if they had did 106, Jimmy Kimmel, places like that and released a crossover single in the vein of Run This Town, they would prolly do 700k-800k at least, if not A Milli. I haven’t bought the album yet, I downloaded it, but I’m copping in on Friday when it comes out physically, so my purchase will add to the first-week sale count.

    [Reply]

  8. Abdullah

    should do more than a milli tho

    [Reply]

    uhuh Reply:

    @Abdullah, yeah i explained why it didnt. below your comment

    [Reply]

  9. uhuh

    what if they just sold WTT at every store? the sales wouldve been like… usually the sales are split in 50% digital and 50% in physical copies. so if itunes only sold 500k first week and stores sold the cds the same day. it wouldve sold a milli first week. but i think ye/jay are all about making history with first album not leaking not leaking in this modern age. so they accomplished theyre goal.

    [Reply]

  10. tom

    1.000.000

    [Reply]

  11. Infamous_R_

    No Way. Its Going Plat Easily. Its Already Common Knowledge That IN PRESALES ALONE Its Gone Platinum. Thank You Billboard For Being Modest (Not)

    [Reply]

  12. dreincharacter

    It will definitely go platinum. No doubt about that.

    But unfortunately it wont do a mil in the first week. I’d say 7-800.000 is more realistic.

    If any record deserved to do a mil in a week, it’s this one.

    WTT is a masterpiece.

    [Reply]

  13. Name here

    i shouldnt like the album but I do o.o

    [Reply]

  14. flawda

    Those numbers are rediculous for digital release only, the cd/hardcopy sales haven’t even come into play yet. They will probably have a big second week and then follow up with another big week when the deluxe copy drops at Best Buy.

    Very smart marketing

    [Reply]

  15. illuminati

    Repent while you can

    [Reply]

    DEADDDDDD Reply:

    @illuminati, Look at your name . You should be thee first to .

    [Reply]

  16. blk•ink

    If these are projections for digital sales only then GaGa doesn’t stand a chance come friday! Not to mention the tour should be gross a ridiculous amount as well.

    [Reply]

    uhuh Reply:

    @blk•ink, did u just mention lady at a RAP POST???? what the fk wrong wit u???? this is luxury rap

    [Reply]

  17. sscott5236

    So wait. If you want the physical cd, we have to wait until Friday to buy it in stores? Damn yo. WTF?

    [Reply]

    Alejandro Reply:

    @sscott5236, If it had been in stores today it would have leaked last week. It’s smart business.

    [Reply]

    uhuh Reply:

    @Alejandro, but now only 50% of customers will be satisfied. i’d rather let it leak. Carter 3 leaked 3 weeks earlier u know and it did a milli first week.

    [Reply]

  18. hiiipower

    Why is yall talkin bout history but nobody mentionin kendrick MF lamar

    [Reply]

    uhuh Reply:

    @hiiipower, go back to nahright.com

    [Reply]

  19. Truth=freedom

    What kind of release is this? I know they wanted to stop the album from leaking but after today it’ll be up on the internet for FREE download, so why waste spending on iTunes or wait to buy a hard copy when all the music and artwork has been released? They should have just released all at once. Who would buy on iTunes today when the real fans want a hard copy anyway?

    [Reply]

    Derrick Reply:

    @Truth=freedom, you just made their point for them.

    real fans are going to buy the hard copy no matter what, it means they will still sell.

    releasing it online means more people actually buy it since they cant pirate it.

    they just had the biggest first week in itunes history.

    [Reply]

  20. D-Bad

    the album should’ve been available in retail first week but at the same time it was a smart idea of theirs to prevent leaking it would’ve sold a million if it was available on both iTunes and in retail stores ! but I Pre-Ordered on iTunes and I couldn’t be more satisfied ! album is amazing !

    [Reply]

  21. curtis

    wait so is the 500k projection off of digital or digital AND PHYSICAL…im guessing just digital but that would mean that it could easily go plat in a week

    [Reply]

  22. Phoenix_Wright

    lol @ the people who thought it was gonna go platinum the 1st week, I expected around 700,000.

    You would think an album with two big artist that usually pull over 400,000 the 1st week would DOUBLE in sales. For some reason that is never the case

    Eh the album is getting a lot of backlash too.

    [Reply]

    DJ Reply:

    @Phoenix_Wright, They already sold a million off of pre-orders(physical), so the album is already platinum!

    [Reply]

  23. Jfenty

    500k is Gold and 1 million is platinum, i say give them 2 weeks and they got it!! #goodalbum

    [Reply]

  24. brisporta

    thats a prediction before the physical even comes out, there are people who are just hearing about it today.

    [Reply]

  25. bknyhustle

    agree anywho, Ye has some great lines on WTT. JAy isnt bad by any means, but I feel like Ye had more memorable/”ooh” lines…

    [Reply]

  26. Jackie

    I think they will sell 500-700 thousand in the first week, that album is so much Greatness, for sure it will sell a lot.

    [Reply]

  27. KingB

    the illuminati boys.

    [Reply]

  28. Kyle

    I will be buying it August 12th at Best Buy, I’m getting really excited for it.

    [Reply]

  29. Shanice

    THIS ALBUM IS CRAZY!!! “N*ggas In Paris” is my SONG! Kanye and Jay TOGETHER = LEGENDARY. #Classic

    [Reply]

  30. 3MinutesOfSilence

    I bet Kanye nor Jay-Z can give a sensible reason for the 3 minutes of FU*&%*ing silence. That is pure ego. Otherwise, the album is a classic.

    [Reply]

    KimIsTheQueen Reply:

    @3MinutesOfSilence, I thought it was just my copy! I contacted iTunes and everything. I was like, what the fuck is going on? Why is the song 5 minutes but it has about 2-3 minutes of silence!!!

    [Reply]

  31. Natalia

    They didn’t sell their album for $0.99 like Gaga did.

    [Reply]

  32. GOLFWANG

    ITS OUT ON CD FRIDAY BECAUSE IF IT WAS OUT ON MONDAY IT WOULD OF BEEN LEAKED. INSTEAD ITS OUT ON ITUNES.

    [Reply]

  33. pat

    that’s respectable…but kanye moves more units than that alone, i expected higher numbers

    [Reply]

  34. "Watch The Throne" Sales Predictions Are In | TheBoxHouston - KBXX 97.9 Houston's Home for the Hip-Hop Community

    [...] they swore by it like it was the new Blueprint. WTT is number one in 20 counties and according to Rap-Up.com projected to sell 400,000 to 500,000 copies in its first week in the [...]

  35. “Watch The Throne” Sales Predictions Are In | Best Businesses in Baltimore City

    [...] they swore by it like it was the new Blueprint. WTT is number one in 20 counties and according to Rap-Up.com projected to sell 400,000 to 500,000 copies in its first week in the [...]

  36. “Watch The Throne” Sales Predictions Are In | Best Baltimore Businesses

    [...] they swore by it like it was the new Blueprint. WTT is number one in 20 counties and according to Rap-Up.com projected to sell 400,000 to 500,000 copies in its first week in the [...]

  37. Man...

    so these sales figures are predicted before the album even comes out in stores, that’s crazy.

    [Reply]

  38. "Watch The Throne" Sales Predictions Are In | iPowerRichmond - Power 92.1

    [...] they swore by it like it was the new Blueprint. WTT is number one in 20 counties and according to Rap-Up.com projected to sell 400,000 to 500,000 copies in its first week in the [...]

  39. Jay-Z Tops Forbes’ Hip-Hop Cash Kings List | Flymindstate.com

    [...] is having the best week ever. With Watch the Throne set to debut at No. 1 on the charts, the rap titan also reigns atop Forbes’ annual Cash Kings [...]

  40. Ian

    wonder how it would do in Europe

    [Reply]

  41. phucku

    A joint kanye/jay album that didn’t leak and still didn’t outsell T.Swift! She’s winning, lmao! Country-pop bitchez!!

    [Reply]

  42. maya

    do anyone know where I can hear the album w|o buying it? I don’t want to hear snippets…

    [Reply]

    DEADDDDDD Reply:

    @maya, hypebeast.com

    [Reply]

  43. Candace

    Not sure why I’m not hyped about this project. Kanye is my favorite rapper …idk

    [Reply]

  44. X-Rated

    These two rappers are way over rated. Thier names sells music more than tallent, lyrics, and hits. Get off thier dicks. These rappers suck. Buy a real MC album like Eminem. Eminem would destroy these two in a battle.

    [Reply]

  45. Omega

    Lmao @x-rated you crazy out ya mind I love Eminem also but jay and ye are certified monsters lyrically get ya mind right

    [Reply]

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