will.i.am is getting behind the wheel of a new business venture. The enterprising Black Eyed Peas frontman debuted his new automobile on “The Tonight Show with Jay Leno.”
The white futuristic vehicle, which he calls IAMAUTO, was developed to create more jobs in the East Los Angeles neighborhood where he grew up.
“I’m a big technology freak and a geek and I invested my money in building my own vehicle ’cause I want to bring jobs to the ghetto that I come from,” explained will. “I invested in making a demo to start the Black Eyed Peas, now I want to invest to have a car company in the neighborhood where I come from.”
The vehicle was built using OEM parts from Chrysler and features a Beats by Dr. Dre sound system. “It’s sick, it’s really fresh,” said will, who will drop his solo album #willpower later this year.