Rita Ora Steps Into the Spotlight in VEVO LIFT Series

Rita Ora has her sights set on conquering pop music, and she’s well on her way. Born in Kosovo and raised in West London, the 21-year-old singer inked a deal with Jay-Z’s Roc Nation at 18 and scored a No. 1 hit in the U.K. this year with “Hot Right Now.” Rita, who is the latest VEVO LIFT artist in the U.K., describes going from working in a shoe store to hanging with superstars like Beyoncé and Kanye West.

“Sometimes I can’t get my head around it, and this is just the start,” said Rita of her newfound success.

Get acquainted with the blonde beauty and watch her sing an acoustic rendition of her Drake-penned single “R.I.P.” as part of VEVO’s emerging-artist platform.