Alicia Keys Becomes BlackBerry’s Global Creative Director

Thorsten Heins and Alicia Keys

There’s nothing Alicia Keys can’t do. The “Girl on Fire” is stepping into a new role as BlackBerry’s Global Creative Director.

The Grammy-winning singer was on hand for the announcement today at RIM’s BlackBerry 10 launch event in Waterloo, Ontario, Canada.

In her new position, Keys will work closely with app developers, content creators, retailers, carriers, and the entertainment industry to further shape and enhance the BlackBerry 10 platform through music, books, film, and apps.

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

Alicia shared her excitement over her new job. “I have been using the BlackBerry 10 for a few weeks now, and I’m truly inspired by its innovation,” she said. “It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative. This is such an incredible age to be living in, with such profound advances in communications and technology. As Global Creative Director, my goal is to inspire creativity with this platform, and I’m so excited to jump right in.”

As part of BlackBerry’s “Keep Moving” Project, she plans to use the device to create a music video for each city she tours in on her “Set the World on Fire” tour, launching this March.

Alicia Keys

You can leave a response, or trackback from your own site.

 

24 Comments

  1. MurderThis

    Congrats Alicia…. But she should be revamping her career, after that “Obama on fire” mess!

    [Reply]

    Nate Reply:

    @MurderThis, there was nothing wrong with Obama’s on fire song by Alicia Keys.

    [Reply]

  2. op

    gratz to her thats a great look.

    [Reply]

  3. me

    She is doin the dang thang.

    [Reply]

  4. Mark

    I … what? Ok. Damn, Alicia!!!

    [Reply]

  5. FromTheTinnock

    how is she even qualified for this position ….. they couldn’t hire someone else?

    [Reply]

    Estherrrr Reply:

    @FromTheTinnock, that’s exactly what I’m thinking, doesn’t she need a degree for that shit? lol

    [Reply]

    KeepinIt100 Reply:

    @Estherrrr, I’m tired of these artist getting these types of gigs. There are educated (minorities) getting degrees and working years to develop a portfolio adequate enough to compete and excel at these type of positions in the job market. If you spent your career making music, do that. Stop biting on everything you possibly “think” you can do, because a company really just wants to attract a certain market with your name. Basically, “stay in yo lane”.

    [Reply]

  6. Alicia Keys Becomes BlackBerry’s Global Creative Director » Itsbizkit

    [...] [Rap-Up] [...]

  7. boom boom

    what the fuck is she doing???
    BlackBerry is going bankrupt lmfao.
    MESS.

    [Reply]

    Curt Reply:

    @boom boom, I’m glad somebody said it. But, maybe that’s something she and BB have in common. Keep grinding Alicia… waiting for “Fire We Make” to be the breakthrough hit she needs!

    [Reply]

  8. Alicia Keys Named Global Creative Director For Blackberry | The Urban Daily

    [...] a press conference in Waterloo, Ontario, Canada for the RIM’s BlackBerry 10 event. According to Rap-Up: Keys will work closely with app developers, content creators, retailers, carriers, and the [...]

  9. Pop Bytes: Selena Gomez Doesn’t Know How to Pump Gas + More

    [...] Alicia Keys has been named the Global Creative Director for Blackberry. [Rap-Up] Source: PopCrush Category: Entertainment, News Send to a friend! Print this page Share [...]

  10. common

    her album went Gold selling 17000 copies dis week, haters stay pressed!!alicia is defenetly gettin it

    [Reply]

  11. Rich

    The information below comes from an actual company.(specifically a company nowhere near as large as Blackberry).

    These are the requirements for a normal person to land a creative director position:

    Req’d Education: 4 Year Degree
    Req’d Experience: At least 10 years professional experience

    Requirements:
    - 10+ years as a senior level creative
    - A strong, solid portfolio with a broad range of experience, including mobile, tablet, iPad, websites, print, collaterals and direct mail.
    - A solid strategy and campaign development
    - Knowledge of technology and business applications as well as design and video; experience in digital media creative development required
    - Advanced proficiency in Adobe CS (Photoshop Illustrator, InDesign,) Adobe Dreamweaver, Adobe Premiere Pro (video), QuarkXPress, Flash, HTML and MS Office.

    Guess I should have became famous first …

    [Reply]

  12. Middlefinger

    Is anyone asking why the hell that phone looks just like the iPhone 5? weak

    [Reply]

  13. kurtis_Shane

    I don’t understand how she got the position either. That makes 0 sense to me. Blackberry 10 is suppose to be Blackberries come back higher someone qualified for the job don’t sell out on a celebrity profile. Smh.

    [Reply]

  14. Sharp Tongue

    *Scratches Head* WTF!!!

    [Reply]

  15. Anita

    I love it! Congratulations Alicia. Anyone with any sense at all could see Alicia would be great for this job and since Blackberry has been having some problems, it is obvious they need some help and I think Alicia is the perfect person to help them out. She can do anything and I think they are very aware of that. People need to stop getting so mad because Alicia is in such high demand and is so talented. I wish her and the company luck with their product. I’m really not surprised by some of the comments because some people just can’t help being negative about any and everything she does. Those people need to grow up.

    [Reply]

  16. Prouy of Uk 2013

    she may have learn that from her Husband. Nice Job for her

    [Reply]

  17. Pop Bytes: Selena Gomez Doesn’t Know How to Pump Gas + More

    [...] Alicia Keys has been named the Global Creative Director for Blackberry. [Rap-Up] Source: PopCrush Filed Under: Selena Gomez Category: Celebrity News, News Send to a friend! [...]

  18. Alicia Keys Named Global Creative Director For Blackberry | Old School 94.5

    [...] a press conference in Waterloo, Ontario, Canada for the RIM’s BlackBerry 10 event. According to Rap-Up: Keys will work closely with app developers, content creators, retailers, carriers, and the [...]

  19. whatelse

    The white one is attractive!

    [Reply]

  20. хостинг drupal

    Thank you a bunch for sharing this with all of us you really understand what you’re speaking approximately! Bookmarked. Please additionally discuss with my site =). We could have a link change agreement among us

    [Reply]

Leave a Reply