Nicki Minaj Launches Apparel Collection with Kmart

Nicki Minaj

Nicki Minaj held a press conference for the launch of her lifestyle brand, the Nicki Minaj Collection, at Fig & Olive in West Hollywood on Friday. The blonde Barb sported bangs and showed off her curves in a white dress before taking the podium to answer questions from the media.

“This is a very exciting moment for me,” she told reporters. “Teaming up with Kmart and ShopYourWay.com is gonna give me a way to have my fans dress like me for an affordable price and it’s going to be rich stuff, quality stuff. My big thing is that it cannot look cheesy and cheap, and that’s what I want to give my beautiful Barbz.”

The “American Idol” judge will oversee the design and development of the brand so that it reflects her unique style. “Everything I do is a true representation of me,” she said. “It’s very important that I’m not just slapping my name on something.”

The diverse line will include everything from accessories such as hats and earrings to “cooky crazy” leggings to classic pieces you can wear to work. “I’ve been feeling so romantic and sexy lately, so dresses have to be in the line,” said Nicki.

The Nicki Minaj Collection will be available at select Kmart locations and online beginning this year. Fans can log on to ShopYourWay.com in the months ahead to get a behind-the-scenes look leading up to the launch.

Photo credit: Getty Images

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83 Comments

  1. JustCoastWitHa

    I thought It was gonna pics of the clothes in here lol

    [Reply]

    channelPink Reply:

    @JustCoastWitHa, You’re thirst.

    [Reply]

    wtf Reply:

    @JustCoastWitHa,
    Im not liking her hair :/ she needs to hire that guy back

    [Reply]

    ShittingOnBitches Reply:

    @wtf, what’s not to like about it? she werking it?

    [Reply]

    wtf Reply:

    @ShittingOnBitches,
    In my opinion, it just looks cheap… it looks plastic.. Im not sure if its the material… im just not feeling it

    [Reply]

    MONSTERSROCK Reply:

    @JustCoastWitHa, I like how she listed Salt n Pepa, TLC, Madonna, Marilyn Monroe, Angelina Jolie, and others as her influence on fashion :)

    [Reply]

  2. #TeamMinajOrDieHoez

    Nicki lo0kz sexc AF !!! WerQ IT Gal ! Keep up the go0d w0rk . . . Cnt wait to see the clother !!! GDMGAPTJGDJAMPATG !!!

    [Reply]

  3. kwayzee

    yaaaaaasssssssssss

    [Reply]

  4. youuMADtho?

    YAAAAAAAAAAS!!! F*ck it up, Onika!!

    [Reply]

  5. Boom!

    I understand where Nicki is going with this & K-mart. Times are hard ladies & gentalment, & for most people in America affordable clothes are very important. Many households live off of a limited income ( or are a working class family), so going too places like Macy’s to buy an $80.00 sweater isn’t always in the cards. An alternative place like K-mart offers reasonable or understandable prices for clothing, meaning that the $80.00 that you would of spent at maceys for a single sweater could used too get a sweater + other pecies at K-mart. Nicki comes form 2 immigrant parent’s who lived from check to check, so her providing affordable clothes is understandable.I was raised by a single mother who worked 2 jobs (day & night) to support me & two other siblings, & I remember how my mother had to stretch her pennies too make things happen.I’m not embarrassed to say that many of the clothes I wore as child weren’t name brand or expensive, but they were all my mother could afford. So call Nicki whatever you want, but I understand & love her partnership with K-mart.

    [Reply]

    channelPink Reply:

    @Boom!, Not forgetting this is middle America she’s dealing with. She’s also branding her self to a new environment. That’s more exposure for her.

    [Reply]

    meme Reply:

    @Boom!, Well said! I’m glad she didnt forget where she came from.

    [Reply]

    Glamazon Reply:

    @meme, Is This The Offical meme?Where Your Pic Boo?

    [Reply]

    ,. Reply:

    @Boom!,Co-Sign.

    [Reply]

    wtf Reply:

    @Boom!,
    Your essay was just great boo.. but why not do it with Walmart? It just would have been a smarter choice.. with K-mart facing bankruptcy, walmart would have been a smarter choice hell even Target.

    [Reply]

  6. QueenBeyonce

    I think its funny just a few months ago she was thinking Macy was gone team up with her for the clothing line but they didnt so she went with Kmart because thats the only people who wanted to work with her on this…. and Macy is high but this is the same girl who was so hype to rap about her perfume in Macy

    [Reply]

    TomTomTom Reply:

    @QueenBeyonce, Be Gone With The Negativity! I think her partnering up with K-mart is a Smart Business Move. I know people are gonna talk shit now, but at the end of the day she’ll be successful like always!

    [Reply]

    NickiLyrics Reply:

    Her perfume is at Macy’s still! & she never thought her clothing line was going to be in Macy’s dumbass. How would she announce that she teamed up with someone for a clothing line but didn’t have a department store to team up with? Think before you speak it makes you look dumb. & why is your space-bar ass on here? Aren’t you suppose to be checking up on Beyoncè?

    [Reply]

    DKILUMINATI Reply:

    @NickiLyrics, I agree with you. Foreal, that bitch need to shut the fuck up! She never said or thought that they were going to sell her clothing line in Macys.

    [Reply]

    channelPink Reply:

    @QueenBeyonce, Your comment is irrelevant.

    [Reply]

    hgjfv Reply:

    @QueenBeyonce, Your comment is irrelevant and worthless so take yourself and go and sit down at a desk… Then do your research. After you’ve done that, delete your comment and then post the CORRECT information. Dumbass.

    [Reply]

    ShittingOnBitches Reply:

    @QueenBeyonce, Actual your dead ass wrong, She wanted to make her clothing more affordable to that each and everyone of her supports would be able to buy her products, not everyone who support Nicki has money to go shop at Macy and etc. Now you may take your seat –> __/

    [Reply]

    No Lies Reply:

    @QueenBeyonce, EXACTLY! Excuses, excuses, excuses. You are exactly right. KMART is the ONLY retailer that would work with. KMART is hoping Nicki’s line will help their staggering sales. Has nothing to do with Nicki’s affordable line excuse. If she gave her clothes away I wouldn’t buy them. Nicki is NO fashionista!

    [Reply]

    QueenBeyonce Reply:

    @No Lies, thank you hun i know what im talking about what 4 months ago she was talking about Wayne line being at Macys and her line might too and how she gone beat him her fans buy all the bullshit she say she is a lie

    [Reply]

    ,. Reply:

    @No Lies, you are a hater,you cold even afford nicki great at fool price so don’t act like you have a choice both you and that QueenBeyonce can fall back,nicki never said she was going to come out with her clothe at macy,s simple as that.

    [Reply]

  7. Speechless

    k-mart tho??

    [Reply]

    NickiLyrics Reply:

    @Speechless, Yes K-Mart it’s called a deal. Even though it’s K-Mart she still probably make millions off it. If K-Mart came to you asking if you want a brand with them and you were to make millions, BET your ass take it. Besides she doing it for the less fortunate, a category that she was once within. Thats called helping out, while she’s branding herself at the same time.

    [Reply]

    ShittingOnBitches Reply:

    @NickiLyrics, Well said.

    [Reply]

    AAA Reply:

    @Speechless, yes k-mart, if you understand the marketing aspect it’s a great way to sell your clothes…look at Mary Kate & Ashley and how they did it

    [Reply]

    ShittingOnBitches Reply:

    @Speechless, Yes, K-Mart, everyone cannot afford to shop at Macy’s you know, so you can consider that she’s being Considerate to everyone that supports her. If she wanted to launch her clothing line at Macy’s she could’ve, just look at how her fragrance have succeeded.

    [Reply]

  8. warlord

    #K-MARTGANG #KMARTNATION

    [Reply]

  9. Its Me

    she would have been better off going with Dollar General or Family Dollar…LOOOOOOOL!…damn atleast Sears LOL

    [Reply]

    channelPink Reply:

    @Its Me, Shop your way is affiliated with Sears.

    [Reply]

    NickiLyrics Reply:

    @Its Me, Um no! That’s where your clothing line exist. Haha oh wait your to broke to even get a deal with them LMFAO

    @ChannelPink just proved your ass wrong. Your dismissed. IT’S BARBIE BITCH!

    [Reply]

  10. Man fuck all these bitches , I am a polygamist

    IM A BRAND BITCH , IM A BRAND !

    [Reply]

  11. Nicki Minaj Gets All The Flashing Lights In Hollywood: “I Cannot Look Cheesy & Cheap” » Cash Money Artists | Cash Money Artists

    [...] West Hollywood media day gave her an opportunity to boast about the forthcoming fashion line. Nicki Minaj held a press conference for the launch of [...]

  12. DKILUMINATI

    Im from the same hood as Nicki Minaj and still live here till this day. Girls are going crazy for this shit here in Queens. It’s a smart move more money more branding more popularity more for the less fortunate, Everyone’s happy and did I say more money? (For her) lol

    [Reply]

  13. deelee

    she says yes to everything get her money up. i understand it. in the long run though, its going to ruin her career. i promise. haters can hate but i wont even see it because i wont be back on the post. its going to ruin her career. i know what im talking about. overexposure is gonna lead her image to be soooooooo tired. its already there. beyonce has been in the business since the mid 90s and people still wanna see more of her. she is just an example im not comparing the two.

    [Reply]

    NickiLyrics Reply:

    @deelee, Her career won’t be over for a looooong time. Her first love is acting! She went to the same school as The Current Queen of pop daughter, for theater. When shes done with music she will go into movies. But how hard she works I’m sure she’s going to do music & movies at the same time. Mind you she’s looking at scripts now. & the film industry is where all the billionaires are at!

    [Reply]

    channelPink Reply:

    @deelee, A LOT of people are tired of Beyonce too. But who cares. They both will continue to be rich while haters talk.

    [Reply]

    Woosah Reply:

    @deelee, You are senseless. She can afford anything now before her clothing checks just as much as after them. When you got her type of money, more money is simply an unneeded bonus.

    [Reply]

  14. nicko

    She looks GORGEOUS !! so excited for the clothing line !! Queen Nicki M !

    [Reply]

  15. kate

    i hateher music but she is really beautiful here

    [Reply]

  16. JESUS IS LORD

    Me i cant wait to wear Nicki minaj.oops MINAJESTY carry go.Dont mind flops like beyounce and rihanna lines .

    [Reply]

  17. Nicki Minaj Gets All The Flashing Lights In Hollywood: "I Cannot Look Cheesy & Cheap" - Naption

    [...] West Hollywood media day gave her an opportunity to boast about the forthcoming fashion line. Nicki Minaj held a press conference for the launch of [...]

  18. panama

    why is that lame ass dude always lurkin wit her?

    [Reply]

    Michelle M. Reply:

    @panama, HE needs to GO.

    [Reply]

    NickiLyrics Reply:

    @panama, Because he been rockin with her since the beginning. Before she started rapping!

    [Reply]

    Michelle M. Reply:

    @NickiLyrics, Now he just brags about HER money. Smh.

    [Reply]

    NickiLyrics Reply:

    @Michelle M., What rapper doesn’t brag about there money? Dumbass

    [Reply]

    Oh Reply:

    @NickiLyrics, IDC what he has been doing, he doesn’t have to be up her ass all day everyday, even if that is his girlfriend, she needs space

    [Reply]

    NickiLyrics Reply:

    @Oh, If you were to watch her reality shows you will see that he’s her hype man/assistant/body guard. If she didn’t want him around, thats all she has to say. If shes not complaining then why are you? & if he is her boyfriend then he has a reason. When you see Beyoncè you see Jay right?

    [Reply]

    Oh Reply:

    @NickiLyrics, Not all the time, every step Nicki takes he’s right behind her.Every interview he’s there, like GOSH!! I know Nicki must get tired of seeing his face, he must be really passive to deal with Nicki.

    [Reply]

    NickiLyrics Reply:

    @Oh, Nic said before in her interview all the ppl that’s been there since the beginning she keeps them right by her side. Think about it she’s never around her family because she’s too busy making music and controlling her brand. It’s like Scaff is the only person she has that’s actually KNOW her. Yea she probably gets tired of him at times but he’s like fam to her and fam always get tired of each other.

  19. ,.

    Gratz to her like i said i already set up my account on her page on the site,i am def be shopping there.

    [Reply]

  20. Michelle M.

    First of all, I am loving the new look, Nicki. Of course, I am tired of the blonde wigs and wish you’d go back to black, but I’ll deal.

    I can’t wait for her clothing line.
    Everything she talked about I’m excited for.

    [Reply]

  21. Oh

    K-MART Nicki?? I love Nicki, but HELL NO!!! Mt family HAS NEVER shopped at rank a dank ass K-Mart. Its alway Target or Wal-Mart.. She should’ve done it with Target but congrats anyways! She is definately gonna be on top of Forbes this year

    [Reply]

    NickiLyrics Reply:

    @Oh, If you love Nic it shouldn’t matter where her brand is. Long as its cute it’s wearable. Besides shes going to have stuff like leggings ect. Girls get leggings from Charlotte for 5$, Nic’s probably cost more then that.

    [Reply]

    ShittingOnBitches Reply:

    @Oh, if you truly support Nicki you shouldn’t give a damn wear she sell it, as long as its successful, and cute, then it really should’nt be a problem

    [Reply]

    Oh Reply:

    @ShittingOnBitches, I do support Nicki, I just wont be hitting up K-Mart everytime I wanna get cute

    [Reply]

    channelPink Reply:

    @Oh, If the clothing doesn’t look cheap I’ll be buying. Maybe. lol

    [Reply]

    Oh Reply:

    @channelPink, I agree, whenever I do go to KMart I’ll get some Nicki Minaj Collection IF it’s of quality and cute

    [Reply]

  22. RocMeOut

    Safaree ass lurking in the back tho

    [Reply]

  23. Jay-Me

    Fuck the clothes. Her body looks unbelievable.

    [Reply]

  24. Tbh

    Nic choosing KMart was smart. Plus it’s very thoughtful. She hasn’t forgotten where she came from. There was a time in her life when she wanted to dress a certain way but couldn’t afford it. She’s thinking about the young girls who are in that same predicament now.

    Can’t wait.

    [Reply]

  25. Michelle M.

    Same people complaining about Kmart are the ones that can’t even afford something better. Please, stop fronting for the Internet, we know you’re broke and you shop at Rainbow, so what’s the problem?
    If you like the clothes, you buy it, if you don’t, keep fronting like you wear Versace.

    [Reply]

  26. Woosah

    NOBODY wears Rocawear by Jay-Z but he still is respected for that brand & the money he makes from it. So don’t ki @ Nicki for her deal with K-Mart. Forever trying to bring the black woman down.

    [Reply]

    Oh Reply:

    @Woosah, U cant compare, Rocawear is at Macy’s and has been out for 10 years now, and some people DO buy Rocawear, like the welfare/ratchet ass peopl

    [Reply]

    Woosah Reply:

    @Oh, U certainly can compare. Rocawear is not what’s “in” but its still successful. KMART may not be what’s “in” but Nicki’s line will still be successful.

    [Reply]

  27. Beyness

    I’m not a fan of onika, but good for her!!!

    [Reply]

  28. NickiSlaysMe_

    ion see why y’all hanging up on nicki when beyonce did the same thing , she put her Dereon clothing in citi trends ! so ain’t shit wrong w. Kmart . I’m glad she is doing this bc it’s a big step . and for all those pressed play nighas? who gone be in Kmart this spring ? *silence*

    [Reply]

  29. Hov

    lookin good as fuck

    [Reply]

    Beyonce Reply:

    @Hov, uh Excuse you?

    [Reply]

  30. @IamMrHAndsome

    How about all yall shut the F* up anyway. Who shops at K-Mart… and Macys isn’t any better. So Who Care???!! Cheap ass clothes

    [Reply]

  31. JESUS IS LORD

    Yes cheap clothes is were the deal is now.cos even rich people shop in all these charity shops.see there big cars parked one conner while they shop.The economy is so bad, if the clothes are of good quality of which i know it will be cos Nicki wont put her name in what is not nice even though she dresses like a circus sometimes does not mean she does not know fashion because i think those hideous dressing of hers is for a purpose.so count me and my family in we will be buying her clothes hoping she equally desiqn kids clothes. love you Nicki and by the way your perfume and lip stick are really beautiful.

    [Reply]

  32. Nicki Minaj Stunts For Her K-Mart Collection Launch [PHOTO + VIDEO] l Urban Islandz

    [...] is a very exciting moment for me,” Nicki Minaj told reporters. “Teaming up with Kmart and ShopYourWay.com is going to give me a way to have my fans dress like [...]

  33. Beyonce

    Damn boo…Yo struggle is real…I don’t flock with the birds that’s in the back. If ya wanna be in the front then i suggest you move on up. K-mart really? lmao as Yo saying goes #StepYaCookiesUp !!!!

    [Reply]

    NickiLyrics Reply:

    @Beyonce, Let me guess you don’t have a brand right? Cause your mom is in control of your shit. Nic is controlling her OWN brand.

    [Reply]

    channelPink Reply:

    @Beyonce, I love BEY but Dereon is sitting in the back of Dr. Jays and Pretty Girls gathering up dust where I live. Lmfaooo

    [Reply]

  34. MSTEEFROMDC

    um who da hell wants to dress like her??? she cannot dress..has no fashion sense whatsoever. Gosh, who wants to wear leggings with diapers??? that brawd is a fraudulent clown. she needs to sit her raggedy ass down!

    [Reply]

  35. Truth uk britishoman

    nice outfit but people dress in their own style and some people may dress like her (Nick Minaj)

    [Reply]

  36. Rap-Up.com || Nicki Minaj Partners with Beats by Dr. Dre for Pink Pill Speaker

    [...] addition to the Pill, Nicki is gearing up for the launch of her apparel collection with Kmart and Myx moscato, which can be seen in the video for “High [...]

  37. Nicki Minaj Teams Up With Dr. Dre for Pink Pill Speakers [Video]

    [...] AT&T store to get one of Nicki’s pink Pills (which retail for $199), you can head over to Kmart, where she’s getting ready to launch her Nicki Minaj Collection of apparel, a deal she [...]

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