7.7.2015

Kendrick Lamar Unites Gangs with Reebok Ventilator Sneakers

Kendrick Lamar is bringing peace to the streets. As part of his partnership with Reebok, the TDE rapper has debuted his new Reebok Ventilator sneakers, which aim to unite his hometown of Compton. The off-white suede kicks were inspired by the Bloods and Crips gangs of Los Angeles and feature contrasting red and blue themes on either side.

Kendrick Lamar Ventilator

Reebok Ventilator by Kendrick Lamar

Each tongue pull is inscribed with “Kendrick Lamar” and “TDE” with blue and red tags inside that read “Neutral.” The right heel displays “Red” and the left reads “Blue,” capped off by a gum sole and rope shoe laces.

The sneakers are part of Kendrick’s ongoing effort to spread positivity. The Compton rapper, who received the 35th Senate District’s Generational Icon Award, has donated hundreds of thousands of dollars to support music, sports, and after-school programs in his hometown.

The Kendrick Lamar x Reebok Ventilator will be available starting July 18 for $142.