With just four days until his album Beauty Behind the Madness drops, The Weeknd debuts a video for the Kanye West-produced “Tell Your Friends.” In the haunting clip, the XO crooner is seen burying a man in the desert, but upon closer inspection, it appears to be himself. He sings along while dirt is shoveled over his face, which is covered with a plastic bag.
A creepy old lady, who’s been a reoccurring figure in The Weeknd’s past videos including “Can’t Feel My Face,” soon appears and he pulls out a gun before shooting her, putting an end to a dark chapter in his life. The video then transitions into the album opener, “Real Life.”
Beauty Behind the Madness drops Friday and also features appearances from Lana Del Rey, Ed Sheeran, and Labrinth.
On Nov. 3, The Weeknd will launch “The Madness Fall Tour” in his hometown of Toronto.