“I’ve never seen someone wanting to devote this much money to breaking new artists. Nobody in the music business has the marketing budget that I have.”
–Jermaine Dupri on the budget for the newly launched TAG Records, a joint venture between Procter & Gamble and Island Def Jam. The label will announce its first signee this summer. Watch J.D. at the TAG Records launch party on Rap-Up TV.
Read the accompanying article on music and branding from The New York Times, which also mentions Nicole Scherzinger and Pharrell.
Click below for a video of J.D. creating the score for the TAG commercial.