After writing and producing for stars like Chris Brown, G-Eazy, and Zendaya, Bobby Brackins is taking his career to the next level. The multi-faceted Oakland native commands the spotlight with his latest single, “Might Die Young” featuring Olivia O’Brien.
The singer-rapper, who is celebrating his 29th birthday today, seizes the moment with a smooth and confident flow over head-bopping production and electric guitars. “East Oakland Warrior,” he raps, while repping his hometown with a witty basketball lyric. “But my bitches think I’m Cavalier.”
After he admits that he “been quit giving a fuck,” O’Brien comes through to handle the melodic chorus with a call to action. “Let’s get it poppin’ right now,” she sings, “in case we might die young.”
Speaking with Rap-Up, Brackins says that the song is meant to inspire. “‘Might Die Young’ is about making the most of your current situation, living life to the fullest, and stepping out of one’s comfort zone,” he explained. “It’s not meant to be morbid, it’s purpose is to encourage listeners to be spontaneous and to pursue new experiences. Olivia’s and my verse both suggest that we are trying to live our best life.”
Aside from the aforementioned stars, Brackins has also collaborated with a slew of other famous names, including Ty Dolla $ign, Tinashe, and Jeremih. His credits include Breezy’s “Loyal” and Tinashe’s “2 On.” He also recently earned his first No. 1 on the Hot 100 with “I’m the One,” which he co-wrote for DJ Khaled.
Later this year, Bobby is set to release his new project To Kill For…, the second installment of a trilogy that started with To Live For…