Kanye West served as creative director at last night’s Pornhub Awards, where he also debuted a surprise video for his collaboration with Lil Pump called “I Love It.”
The two-minute song, featuring comedian Adele Givens, is accompanied by raunchy lyrics by West and Pump. The bizarre and comical clip, executive-produced by Spike Jonze (“Flashing Lights,” “Only One”) and directed by West and Amanda Adelson, finds the rappers following Givens down a long hallway while wearing giant cartoonish suits and oversized slides.
“I’ma sick fuck / I like a quick fuck,” raps Ye, while Pump taunts Givens: “You’re such a fucking ho / I love it.”
On Thursday night, Kanye tweeted “Live in 15 minutes” with a link to WeGotLove.com, where the Pornhub Awards were being streamed. As creative director, he and his creative company DONDA designed the custom phallic statuettes and presenters’ clothing, as well as a Pornhub-inspired YEEZY T-shirt collection. The inaugural show also featured performances from Young M.A., blackbear, and Teyana Taylor, who performed her K.T.S.E. tracks “WTP” and “Hurry.”
The “I Love It” video arrives as Pump gets ready to head to jail. He told fans earlier this week that he will spend “a couple of months” behind bars for a parole violation.