Rihanna Announces ‘777’ Promotional Tour
Prior to releasing her seventh album Unapologetic on November 19, Rihanna will launch a whirlwind promotional tour around the globe.
The unprecedented “777 Tour” kicks off November 14. Some of her most loyal Rihanna Navy fan club members and a traveling international press corps of over 150 journalists representing 82 countries will fly with the pop superstar on a chartered Boeing 777 twinjet to 7 shows in 7 days in 7 countries.
Presented by HTC Corporation, the “777 Tour” will host intimate events in 7 cities including one in the U.K. co-sponsored by River Island.
Unapologetic will be available for pre-order at iTunes on November 6. The album will also be packaged in limited edition bundles, the Diamonds Box and the Diamonds Executive Platinum Box, containing never-before-seen photos, art, and custom accessories.
If that wasn’t enough, Rihanna will perform on “Saturday Night Live” on November 10 and the Victoria’s Secret Fashion Show on December 4.