The demand for Jessie J’s album is so strong that her label is doing something seldomly done in today’s industry—pushing up her release date by a whole month.
The British songbird’s debut Who You Are is now set to arrive in the U.K. on February 28. It was originally due March 28. “Due to my amazing #heartbeats showing so much love and support, myself @islandrecordsuk and @RepublicRecords have decided that you deserve the album EARLY!!!!” she tweeted. “The NEW DATE for #WHOYOUARE my debut album has been bought forward to… 28th FEBRUARY!!! That’s 4 weeks early! That’s like soooon! That’s in like 25 days!!!”
The U.S. release date is currently slated for April 12. The album features the singles “Do It Like a Dude” and B.o.B-assisted “Price Tag,” for which a video was released this week.
Jessie will launch her “Stand Up” tour overseas, beginning March 31 in Glasgow, Scotland.