Video: Dawn Richard – ‘Automatic’

Dawn Richard

It’s a new Dawn. The former Danity Kane member shows another side in the dance-heavy video for “Automatic,” the second single off her No. 1 EP Armor On. The R&B singer transforms into a golden android, sporting metallic paint as she debuts some new moves. She rocks a blonde wig and black body makeup in another scene straight out of a sci-fi flick.

“For this video, we wanted to show the depth and versatility to our story,” said Dawn. “With ‘Bombs’ we focused on full-out choreography. We want to bring something new every time we release a visual. With ‘Automatic’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”

Step into Dawn’s brave new world.

[The BoomBox]

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61 Comments

  1. Sylvia

    This is crayyyyyy this girl killllllssss

    [Reply]

    John Reply:

    @Sylvia, I love this girl

    [Reply]

    Say word Reply:

    @Sylvia, I never knew she could dance so well

    [Reply]

  2. Tina

    Dawn is dope AF! Her and her dancers danced their asses offfffffff!

    [Reply]

    Rebecca Reply:

    @Tina, Right dancing for their life!

    [Reply]

  3. lewminous

    YAAASSSSSSS! Love Dawn!

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  4. ryan

    2 be honest, dawn is a hustler and she is working so hard!! luv it!

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  5. tooreal

    FIYA…NEW ORLEANS STAND UP

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  6. hessopoetic

    the audio being off from the video is really throwing me off but the video is dope.

    [Reply]

  7. JueLz

    Get it!!! Holy shit the dancing she was doing in this video was amaaassssing! I mean she’s on Ciara’s level with that shit. And…replay!

    [Reply]

    Bennie Reply:

    @JueLz, Honestly Ciara can’t sing as dope as Dawn. I think that’s what separates them. I’d live to see them go toe to toe ya know on a positive competitive level. Cause Dawns new and Ci is older. It would be cool to hear Dawn sannnnnng after she dances her butt off

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  8. Mrunhateable

    Honest opinion, I like the video, like the beat, hate the hook(too busy), and Dawn really stepped up her style and dancing. Im impressed. Reminded me a little of beyonces diva video tho. These rnb chicks better eat and grab that money hand over fist b4 beyonce wake up.

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    Bennie Reply:

    @Mrunhateable, Can we all stop bringing up chicks that have been in the game 15 years. I’m saying. Let a new act come in. That’s the problem with music. Y’all shading new talent instead of letting them in to be with the vets.. There is nothing with having Dawn and other new girls in with beyonce and others.. Damn

    [Reply]

    Rebecca Reply:

    @Bennie, Totally agree eat food Dawn! Yass

    [Reply]

    Jay85 Reply:

    @Bennie, Yes, I agree with you, new talent can be a beautiful thing…I’ve always liked Dawn since she was apart of Danity Kane. Shes very talented and I love the texture of her voice. I like this video more than I liked Bombs……love her Armor On EP…GO DAWN!!!! :-D

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    What! Reply:

    @Mrunhateable, She’s (Dawn) DOPE PERIOD! Enough said. I don’t have time for the ying yang shit.

    [Reply]

    @beuorbwho Reply:

    @Mrunhateable, Looool agree about the chorus. It’s like I’m always waiting for her to take it up even higher. Good attempt though

    [Reply]

  9. Sharp Tongue

    Dawn slayed enough said *2 snaps*.

    [Reply]

  10. ...

    Amazing and unique

    [Reply]

    John Reply:

    @…, Yasssss she is bomb

    [Reply]

  11. OpD2

    i like it she lock it down.

    [Reply]

    John Reply:

    @OpD2, This girl is a champion!

    [Reply]

  12. Bennie

    This is bombbbbbbbb dawn is killing independently!

    [Reply]

  13. John

    This girl is dope… I live!!!

    [Reply]

  14. yuppitsme

    she looks a mess in this video and this song is corny im so sry but bombs is the only good song off her armor on lp and she did the tick through half the video and ya call this amazing and unique? Ciara hurry & drop ya videos please thank you.

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    HONEST! Reply:

    @yuppitsme, Hahahahaha! You are definitely miserable as hell, because I don’t check for ppl I don’t like. Dawn looks amazing, her dancers looks amazing, and the video is amazing, and her Ep is amazing. I’m a fan of Ciara’s too, but for you think Ciara is going to shut Dawn down, you are sadly mistaken. Dawn is WINNING independently, meaning no back up! OUCH

    [Reply]

    yuppitsme Reply:

    @HONEST!, & i checked for dawn cuz i actually like her but this was corny like i said and her last lp was wack with the exception of bombs & where is dawn winning at??

    [Reply]

    Sylvia Reply:

    @yuppitsme, You are honestly ignorant. The fact that you rather see an old artist instead of do
    Eyeing new and fresh is sad. It’s worse they you think bombs is the best song on her EP. Clearly you love to follow whatever this wack music industry feeds you. What’s sad is Ciara does the same moves. That matrix move and poppin her ass. Goodies , work, gimme that. That her style. What is the difference ? Oh btw did you see the split. Oh and the flip. Oh
    And the split push up. Oh ok. You sound crazy go dawn

    [Reply]

    yuppitsme Reply:

    @Sylvia, u sound crazy splits been done already & her dancers did all the moves that u are referring to. Dawn ticked away for her life she can do better just as well as Ciara but best believe that Ciara’s video will be better good day!

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    Sylvia Reply:

    @yuppitsme, Yeah love I’m sure her label will fund it so it will be great and love cornet is having 2 flopped albums with a label and backing. Corny is liking an artist who can’t sing live. Corny is what you like. But that’s cool Dawn is doing what your fav can’t with a label. It all on her own.

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  15. briann

    dope shit dawn!

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  16. HONEST!

    Dawn is bringing the heat!!!

    [Reply]

  17. WonderLand19

    NEXT LEVEL THINKING!!!!!!

    [Reply]

  18. Real Talk

    The point here is that Dawn is killing bitches INDEPENDTLY. No major label, no major budgets backing her that right there tells you that if she was signed to a major label and was backed 100% she would be the next biggest female artist. Not only can she dance her ass off but she has an amazing voice and can sing live.

    [Reply]

    Sylvia Reply:

    @Real Talk, Exactly

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    yuppitsme Reply:

    @Real Talk, if she was worth signing then she wouldve been signed to a label and would be the next biggest female artist as u claim until then she needs to come better Bombs was definitely hot this not so much thats all im saying

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    Sylvia Reply:

    @yuppitsme, Sweetie labels sign artist everyday and then shelf them. Being signed doesn’t qualify u as being worthy. Ciara hasn’t had a hit and she been signed. U dint know this industry. Gimmicks are being signed and honestly they ain’t lasting. That means Jojo Should be a star by now or Rita who can’t break in us even with a label.

    [Reply]

  19. DAWNLVR

    Dawn killed it! Seriously, she is SO underrated! She’s a rising star!

    [Reply]

  20. Daniel

    She got down!

    [Reply]

  21. rule

    she s a great dancer but i don t like her style and voice / i really don t like her voice. I Even prefer ciara’s voice even though ciara is not a gifted singer.

    [Reply]

  22. Jeff

    was it just me or did the singing in the video look extremely off?? i didnt loook like she was singing the right lyrics lol good video tho

    [Reply]

  23. antoinette

    Even if you really want an artist to succeed, you should still speak truth. The video is corny. It seemed rushed to be put out and the audio isn’t on point. The choreography is very boring. Just saying.

    [Reply]

    Love Reply:

    @antoinette, Liar, you need more people. lol

    [Reply]

    yuppitsme Reply:

    @antoinette, Thank You ive been saying this they just dont get it

    [Reply]

  24. Mercedes

    DOPE VIDEO!

    [Reply]

  25. Dd1

    TRAAAAAAAAAAASSSSSSSHHHHHHHH!!!!!!!!!!!!!!!

    [Reply]

  26. juicybear

    she worked that shit out!!! i loved that booty jiggle haha

    [Reply]

  27. Suzie

    Hmn… I’m a big Dawn fan. With that being said — this video isn’t my fav. The effects are nice and kudos to her for doing something different. But for some reason, I can’t get into the finished product. I don’t think this shows her in the best light. She’s a beautiful lady and ‘Bombs’ is still my joint though. I give her an A for effort. (Please don’t get mad at me fellow hearts lol!) I still love you Dawn and I’ll rock with her either way. Onwards and upward!!

    [Reply]

  28. Too Real

    I can’t with some of these ppl comments on here. However, speaking from a realest. This video is amazing. I love good singing, and a real performer. I love the song, and everything about this video. I will definitely be checking for her from here on out. She has made a new fan! Keep up the good work Dawn, you killing it!

    [Reply]

  29. jp

    This video is the best thing out right now.

    [Reply]

  30. Theist

    I don’t get why her back grounds sound exactly like kalenna and at the end too if she so talented why must she try to jock Kalennas swagg so hard and the blond hair really dawn (desprite)

    [Reply]

    KeepingItFunky Reply:

    @Theist, Dawn jocking Kalenna? I bet you ain’t even know who she was before Dirty Money. Kalenna can’t even dance or perform, so that makes NO sense! She nor Dawn are the first & won’t be the last brown-skinned women to rock blonde hair. Bc if you REALLY wanna get technical, Grace Jones started it all. So sit.

    Oh, and before you try to shade, I’m going to need you to know how to spell DESPERATE. D-E-S-P-E-R-A-T-E. ; )

    [Reply]

    theist Reply:

    @KeepingItFunky, fuck spelling you get the point i knew kalenna way before dirty money cause she was a writter and i have all her underground music you look at those creditd in dirty money n u see what dawn ass wrote dawn cant dance she does enough to get by

    [Reply]

    Keisha Reply:

    @Theist, You are sadly mistaken. Dawn has never copied of Kaleena. Dawn’s been into fashion, and writing songs. Kaleena was learning fashion tips from Dawn :). I see you haven’t been following Diddy Dirty Money, because if you had, you would know this.

    [Reply]

    theist Reply:

    @Keisha, im speekin off facts go look at dawn during danity kane days thats the the real dawn the bitch dont have no swagg it dosent even come off real she copying kalenna nails hair voice and even try tries to use same writters i know kalenna personally ive seen video and pics behind the scene so these are facts u can u listen to then end of this song n tell me she dont sound just like kalenna please it will all come to the light dawn is a fake bitch

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    Sylvia Reply:

    @theist, Actually I think you are wrong. No one can steal something you are the best in. Kslera can’t dance. At all.ooop so dawn was doing that long ago. Dawn been gas swag. Danity kane was a pop group. She could only do so much. They
    Not gonna let a black girl be to black in a predominantly white girls. Honestly stop. Just give props or don’t comment. If Kelima is great then let her be great damn

    [Reply]

    ....... =_= Reply:

    @Theist, That’s actually Kalenna singing one of the parts at the end……. So… it’s really Kalenna sounding like Kalenna……. Dawn explains that somewhere in one of descriptions of the EP. Check the credits.

    [Reply]

  31. NEON!

    she is the TRUTH!!!!!!!!!!!!!

    [Reply]

  32. whitechocolate

    yeppp…

    [Reply]

  33. Chad

    Damn Dawn is sexy! I love a strong motivated woman.

    [Reply]

  34. Tamar

    She’s bad!

    [Reply]

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