As he prepares for the release of his major-label debut Trilogy next month, The Weeknd takes a moment to connect with his fans. In an open letter, the Canadian singer thanks them for their unwavering support and explains the concept behind the viral video for “Rolling Stone,” which was done to “show you how I felt and where I stand.” The black-and-white clip represents his transition into the spotlight.
“The camera lights symbolize the crossover, and when they begin to flash I look away from the underground,” explains the 22-year-old. “Even though I don’t want to, it is a step that I feel I must take to evolve as an artist.”
Although he has signed a deal with Universal Republic, he assures his supporters that he won’t compromise his artistic integrity.
“You will continue to get what you fell in love with, and I will continue to give you what you ask for,” he says. “Thank you again for your patience and loyalty, I will not disappoint.”
Read his full letter below.