Big Boi serves up a feast for the eyes in the vibrant video for “Mama Told Me” featuring Kelly Rowland. The Syndrome-directed clip was shot in Los Angeles against a green screen.
“The video is going to be a surreal fantasy land, in which me and the beautiful Kelly Rowland are going to really electrify your mind,” said the OutKast rapper, who described the concept of the ’80s electro funk record. “The song was basically an ode to my mom, just a lot of stuff she taught me coming up that made me the man I am today.”
Kelly rocks a blonde wig and feathery coat in her sexy scenes. “I’m so excited to be working with Big on this project,” said the “ICE” singer. “The whole idea behind ‘Mama Told Me’—the song, the feeling of it, the vibe, and now the video complementing the song just takes it to another level.”
Big Boi’s sophomore album Vicious Lies and Dangerous Rumors is due December 11 featuring A$AP Rocky, T.I., Ludacris, B.o.B, and more.