Jay Z launched his BNY SCC designer collection with Barneys New York on Wednesday. Later in the evening, Beyoncé was by her man’s side at the launch event at the flagship store on Madison Avenue. There was little fanfare as the couple held court with some of the designers.
Mrs. Carter also showed support for her man on Instagram, modeling items from the New York-inspired collection including a Moncler puffer varsity jacket ($2,300), python-brimmed leather “Brooklyn” cap ($875), Elder Statesman cashmere ski mask ($700), and gold New York City ring ($12,500).
Following claims that Barneys employees racially profiled black customers, Jay Z decided to move forward with the collaboration, but with new terms. As part of the deal, Barneys will donate 100% of sales from the BNY SCC collection to The Shawn Carter Foundation.
Jay Z vowed to tackle the controversy head on. “I am in a unique position to use my voice to affect change to this disturbing issue,” he said in a statement. “I will not leave the outcome to others.”
A larger event was planned to kick off the collaboration, but was canceled in the aftermath of the allegations.
Photos via Instagram