G.O.O.D. Music invaded SXSW, headlining a showcase presented by Yahoo! Music at Austin’s Brazos Hall on Wednesday night. The whole clique—minus Kanye—hit the stage including Big Sean, Pusha T, Travi$ Scott, Teyana Taylor, CyHi the Prynce, and more.
Newcomers Hollywood Holt and Ryan McDermott were up first followed by Teyana Taylor, who wowed with her a cappella cover of Lauryn Hill’s “Killing Me Softly.”
King Louie brought out fellow Chicago rappers Katie Got Bandz and Chance the Rapper to perform Katie’s “Pop Out.”
With his fiancée Naya Rivera looking on, headliner Big Sean blessed the stage with “Sanctified” and “1st Quarter Freestyle.” He was joined by his labelmate Pusha T for “Mercy” and Travi$ Scott for the remix to “10 2 10.”
Fans held out for a Kanye appearance following Sean’s set, but he did not show. The G.O.O.D. Music chief was across town headlining his own concert with Jay Z for Samsung.
See photos and footage from the G.O.O.D. Music showcase below.
Big Sean / Photo by meredithtruax