Hype Machine will celebrate its 10th anniversary at SXSW with its five-day music extravaganza, Hype Hotel presented by Feed the Beat. Hip-hop, R&B, rock, and pop artists will all convene at Fair Market in Austin, Texas on March 17-21.
Willow Smith, Rae Sremmurd, and ILoveMakonnen will make their SXSW debut, while Earl Sweatshirt will return for his third consecutive year.
This year’s diverse lineup, which was curated by music bloggers, also includes Hudson Mohawke, Raury, Spoon, Odesza, Lion Babe, and more.
In past years, guests have included Solange, Kelis, Tinashe, SZA, Chromeo, and Charli XCX.
For a chance to be part of the action, RSVP here.
Brought to you by Mazda, official automobile sponsor of #HypeON #MazdaSXSW