Rihanna will celebrate March Madness by headlining the NCAA March Madness Music Festival. The three-day event will take place from April 3-5 during the NCAA championship tournament.
The pop superstar, alongside Bleachers, will perform at the Coke Zero Countdown Concert on Saturday, April 4, at Indianapolis’ White River State Park. The concert will be streamed live on NCAA.com.
Her new single “American Oxygen,” produced by Alex Da Kid, is featured in a 30-second promo for NCAA March Madness.
In addition to RiRi, Zac Brown Band, Lady Antebellum, and Kacey Musgraves will perform in conjunction with the Final Four basketball games at Lucas Oil Stadium.
Admission is free and open to the public on a first-come basis.
Last year’s March Madness Music Festival featured performances from Bruce Springsteen, The Killers, fun., Tim McGraw, and Jason Aldean.