Eminem Gets Animated for Super Bowl

The Pittsburgh Steelers and Green Pay Packers won’t be the only reason to tune in to the Super Bowl this Sunday. Eminem is set to lend his likeness to an advertisement for Lipton Brisk iced tea.

The million-dollar-plus spot will feature the Detroit rapper as a Claymation character, joining the company of past participants such as Frank Sinatra and Ozzy Osbourne. The commercial will give viewers an inside look into a day in the life of the hip-hop star. While details are scarce, insiders claim that it will be “very funny.”

Following the ad’s premiere, Em will jet to Los Angeles for the 53rd Annual Grammy Awards on February 13. He is set to perform during the show, where he is up for 10 awards including Song of the Year, Record of the Year, and Album of the Year for his multi-platinum album Recovery.