Kanye West and Jay-Z

Kanye West and G.O.O.D. Music Turn Up the Power at SXSW

The star power was shining extra bright at the Seaholm Power Plant in Austin, Texas, over the weekend as VEVO presented G.O.O.D. Music in concert with headliner Kanye West. Heralded as the highlight of South by Southwest (SXSW), 2500 guests, including Beyoncé, Diddy, Cassie, and Asher Roth, were treated to a three-hour spectacular by hip-hop’s dominating crew.

As the label’s logo lit up the stage in flashing colors, the G.O.O.D. Music fam comprised of John Legend, Kid Cudi, Mos Def, Big Sean, Pusha T, CyHi the Prynce, Mr Hudson, and Fonzworth Bentley took turns sharing the mic with Mr. West, clad in all black everything. Bon Iver and Teyana Taylor also stepped in to lend their vocals to tracks from My Beautiful Dark Twisted Fantasy.

After changing into a red blazer and drawstring pants, ‘Ye brought out a marching band for a triumphant rendition of “All of the Lights.” But the camera phones (and iPads) really came out when Jay-Z stormed the stage, trading verses with Yeezy on “H•A•M,” “Monster,” and “So Appalled.” He even took it back to 2000 with “Big Pimpin’.”

Around 4 a.m., Kanye’s labelmates joined him onstage for the star-studded “Good Life” finale, shutting down the powerful evening.

“Gorgeous” featuring Kid Cudi

“Lost in the World” featuring Bon Iver


“Runaway” featuring Pusha T

“Pursuit of Happiness” – Kid Cudi

“All of the Lights”

“Big Pimpin'” – Jay-Z x Kanye West

“H•A•M” and “Monster” featuring Jay-Z