Kanye West Gets on the KobeSystem [Video]

Forget the old regimens. Kanye West helps introduce the KobeSystem, Kobe Bryant’s new initiative with Nike. A dapper Mr. West throws his support behind the star-studded campaign, which also features testimonials from power players including Serena Williams, Aziz Ansari, Jerry Rice, Paul Rodriguez, and Richard Branson. Yeezy knows best.