Big K.R.I.T. caters to the ladies in the simple, yet slick visuals for his Jim Jonsin-directed single “Pay Attention” featuring Rico Love. The Mississippi rapper, who is currently on his 31-date “Pay Attention” tour, rocks a black-and-white wardrobe while getting up close with a lingerie-clad lady.
His sophomore album Cadillactica drops November 11 featuring Raphael Saadiq, Lupe Fiasco, E-40, and Wiz Khalifa, with production from K.R.I.T, Terrace Martin, and Will Power.
Watch the video and stream the DJ Dahi-produced title track below.