Going along with the film’s theme, the clip takes place in a barbershop. And to match the “Real People” motif, real-life customers hit the barber chair for some ill fades, lineups, and fresh cuts.
The song is a bit of a milestone for Cube and Common as their first collaboration since a vicious mid-’90s beef. After being friendly for years, the former foes finally decided to team up on a cut and, coincidentally, a film about cuts.
Barbershop: The Next Cut, which co-stars Nicki Minaj, Eve, Anthony Anderson, and Tyga, is scheduled to hit theaters April 15.
Watch Cube and Com call for peace in the streets.