Video: 21 Savage - 'All That Smoke'

Issa video. 21 Savage turns into a horror film star in the haunting video for “All That Smoke,” which is expected to appear on his upcoming debut album.

Directed by Matthew Swinsky, the R-rated clip is a dark and twisted cinematic experience. Kicking off with four people at a campfire, the visual shows how a masked-up monster with 21’s face tat picks off his victims one by one.

The gory clip is not for the faint of heart. In fact, it’s quite explicit, as blood splatters, bodies catch fire, skulls are bashed in, and heads are decapitated. Meanwhile, a calm and serious Savage rhymes about death with cold detachment.

“Closed casket,” he raps. “Ni**a, I’m a bastard / Ask around the 6, ni**a, we get drastic / Glenwood Road, killing like Jurassic / Park, I see dead bodies like I’m on acid.”

The Southside-produced “All That Smoke” helps build anticipation for Savage’s forthcoming debut Issa Album, due on Epic Records. It will mark his first release since last year’s Savage Mode mixtape.