Bryson Tiller’s True to Self is out again, this time in physical form. The Louisville crooner’s sophomore album, which debuted at No. 1 on the Billboard 200 last month, is being re-released with photography-themed packaging.
Chase Ichiki, the Creative Director of #JUSTAREGULARDAY — which manages Tiller — spoke about the creation of the packaging, which is designed around a vintage film canister.
“It is wrapped in silver mylar with a yellow sticker documenting the run time and other audio specs of the album, mimicking the metal containers film used to be delivered in,” said Ichiki. “Inside you’ll find the CD label art as a carousel tray of photo slides sitting on top of an overhead shot of a slide projector, representing the memories that were the inspiration behind all of the music on this project. As well as the definition of the phrase that titled the album, True to Self.”
According to Ichiki, the plan was to use every part of the packaging to help tell the story. “With the physical packaging of True to Self, Bryson and I wanted to build around a theme that represents his music and gives fans an experience from the moment they see it in stores,” added Ichiki. “We wanted to utilize every component of the album’s packaging from the versatility of a digipak’s panels, the disc art/tray, to the sticker that that goes on top of the package.”
That photography theme continues, since the album packaging now contains unseen photographs, photo slides, and a booklet of personal photos from Bryson’s personal photographer Ro.lexx.
In support of the new album, Pen Griffey is heading out on his “Set It Off Tour,” which kicks off in August. Dates were previously announced, however, Pen Affleck has just added a Los Angeles show at the Greek Theatre on Aug. 14 with special guests H.E.R. and Metro Boomin.