“I listened to Jay’s shit, that 4:44,” 50 said in an Instagram video. “I thought the shit was alright. I liked the shit, but I’m gonna keep it 100. The shit was too smart. I felt like I was supposed to be wearing glasses and tie a fuckin’ sweater around my waist. It was like Ivy League shit.” Later, he added: “That shit was like golf course music.”
Continuing his review, the G-Unit General explained why he thinks some fans won’t like Hov’s approach. “I’ma tell you the truth,” he said. “Ni**as is high out here. They don’t wanna hear that shit. They just wanna have a good time. Fuck that.”
50 carried this on, speaking on Hov’s presumed feud with Future and age in hip-hop. “You can’t be the best rapper at 47, because the new ni**as is here,” he added. “They comin’ with new shit. That’s why I was laughing with Joe Budden [and] the Migos ni**as ’cause they up next. You gotta let the young ni**as come in. Ni**a’s fuckin’ with Future and all that other shit, leave them ni**as alone. What the fuck is the matter with you, man?”
Hov and Fif have a long history of back-and-forth jabs, dating back to 1999, when an unsigned 50 rapped about Hov on “How to Rob.” “What, Jigga just sold like 4 mill, he got something to live for,” he rapped. “Don’t want a ni**a putting four through that Bentley coupe door.”
That same year, JAY snapped back on “It’s Hot (Some Like It Hot)” off Vol. 3…Life and Times of S. Carter. “Go against Jigga? Your ass is dense,” he rapped. “I’m about a dollar, what the fuck is 50 Cents?”
Although the feud has continued since then, there have been moments of peace. In fact, 50 invited Hov and Diddy to hop on “I Get Money (Forbes 1, 2, 3 Remix)” back in 2007 to celebrate their power rankings on the coveted “Hip-Hop Cash Kings” list. Last month, Shawn Carter also mentioned 50 along with other MCs who’ve inspired him throughout his Hall of Fame career.
4:44. WOW. MASTER TEACHER.
— Kendrick Lamar (@kendricklamar) June 30, 2017
Today, Roc Nation announced that Hov has made history, earning more platinum plaques than any hip-hop artist in RIAA history. Counting joint projects, Hov has 17 platinum/multi-platinum projects altogether.
This Friday, 4:44 is expected to arrive on iTunes, Apple Music, and possibly other streaming services. A physical version featuring additional songs is also on the way.