Nicki Minaj to Launch First Fragrance This Fall
Nicki Minaj is smelling like money. Fresh off the No. 1 debut of her sophomore album Pink Friday: Roman Reloaded, the platinum rapper has struck a deal to launch her first fragrance in department stores later this year.
Nicki’s management company, Blueprint Group, has inked a licensing agreement with Give Back Brands LLC, the same company that launched Justin Bieber’s successful “Someday” fragrance.
“I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project,” said the “Starships” hitmaker. “I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can’t wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!”
The deal includes the development, marketing, and distribution of fragrances for Nicki, with the first product to debut in department stores this fall. The hip-hop superstar is involved in all aspects of the brand, including product development, packaging, and advertising.
“Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity,” added Paul West, Co-Founder and Chief Executive Officer of Give Back Brands. “This partnership will further strengthen Give Back Brands’ portfolio of fragrances, and continues to build upon our overall vision of collaborating with top artists to create world-class products that will ultimately make a difference.”
Nicki’s fast-growing empire also includes deals with Pepsi, M.A.C Cosmetics, and OPI Nail Polish.