Pharrell Introduces Leah LaBelle, Maxine Ashley, & Buddy in i am OTHER Promo

Pharrell launches his label i am OTHER with a new roster of talent including Leah LaBelle, Maxine Ashley, and Buddy. The Neptunes hitmaker looks out into the night sky in the cinematic trailer as dramatic music plays in the background.

“I am different. I am weird. You’re right, I don’t fit in your world. You wanna know why? ‘Cause i am OTHER,” says the leader of the new school as he stands beside his artists.

Meet Skateboard P’s protégés.