Rap-Up.com || The 6-Figure Price Tag on Kanye West’s BET Awards Jewelry

Kanye West made a big impression when he opened the BET Awards by performing “Power” atop a volcano. But Kanye’s presence wasn’t the only big thing on stage. The rapper’s enormous jewelry also caught the eye of viewers.

Jacob & Co. created a custom-made link chain and charm depicting Egyptian god Horus, as well as a four-finger pyramid ring, for Mr. West’s comeback performance. Both are made of 24k yellow gold.

According to Kanye’s blog, Horus is one of the oldest and most significant deities in the ancient Egyptian religion. Horus served many functions in the Egyptian pantheon, most notably being god of the sky, god of war, and god of protection.

Kanye’s monstrous chain and ring came with a larger-than-life price tag. Both items retail for a whopping $300,000, a spokesperson for Jacob & Co. tells Rap-Up.com. How’s that for the royal treatment?

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20 Comments

luis
June 29th, 2010 at 4:11 pm
why dont you guys acknodledge that eminem sold 750k first week?plus digital sales,250k?he basically just went platinum in the first week.and you guys arent saying anything.what you guys mad,cause Drake lost?

[Reply]
James
June 29th, 2010 at 4:14 pm
Luis, I wish you could ‘like’ your status :P. It’s the truth though

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The Architect
June 29th, 2010 at 4:19 pm
RECOVERY! Classic album in my book. Eminem deserves Legend Status.

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Jesse
June 29th, 2010 at 5:24 pm
basically no one cares retard. This eminems 7th album he should be selling this much in a week it’s nothing amazing. Who gives a shit about either of these ppl when kanye west is going to annihilate them both come septemeber.

[Reply]
iAmCaprikorn
June 29th, 2010 at 5:33 pm
kanye my nigga but that shouts towards that illuminati and masonry stuff they been talking about lol…. ill still be buying his album

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Linda
June 29th, 2010 at 6:03 pm
Dear BET Awards please enforce a dress code….pants hanging down with undergarments showing is terrible.

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BowChickaWahWah
June 29th, 2010 at 6:39 pm
Wonder how much it weighed.

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sdfnsrtsrtn
June 29th, 2010 at 7:24 pm
Horus is one of the oldest and most significant deities in the ancient Egyptian religion. Horus served many functions

=== g i f t 2 w a t c h .[c o m] ===

159 [u - s- d] [r -o - l- e- x] [o - m- e- g- a] [g -u - c- c- i] [e - d] [g -u -c -c - i] [w - a- t- c- h]

[b -e -s -t ] [g -i -f - t] [f -o - r] [y -o -u - r] [p -e -o -p - l- e]

=== g i f t 2 w a t c h .[c o m] ===

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MeLissa
June 29th, 2010 at 7:26 pm
satanic ass jewelery! GOSH!

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Hypnotikflowz
June 29th, 2010 at 7:28 pm
hmmm….the eye of Horus is supposedly what lady gaga throws up in everyone of her satanic videos….

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loalofs
June 29th, 2010 at 7:40 pm
Dear BET Awards please enforce a dress code….pants hanging down with undergarments showing is terrible.

c h e a p m a k e t .[ c o m ]
15 [u-s-d]- [E-d Ha-rdy], [Gu-cci,][ L–V,][ Lac–oste ]T-shirts
31 [u--s--d][ Coa–ch],[Gu–cci],[L–V[,[Cha—nel ]han–dbag,
15[u-s-d]- [Gucci],[E–d Ha–rd–y[]][ sun–gl—a-sses]

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JD
June 29th, 2010 at 9:40 pm
Maybe cuz no one gives a flying fuck about eminems sales on a post about kaney luis….you must have the mentality of a 5 year old.

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JD
June 29th, 2010 at 9:43 pm
@Luis
you must have the common sense of a 5 year old….

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bijan
June 29th, 2010 at 11:25 pm
@JD
uber comeback

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taouk
June 30th, 2010 at 12:46 am
MASONNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN

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sowait
June 30th, 2010 at 1:17 am
Yeah I was wondering about that if that was one of them mason joints? hmm.. why all these rappers trying to acting like black people are even allowed in that shit LOL

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lena
June 30th, 2010 at 8:56 am
~ILLUMINATI~
lol, vig. citizen is going crazyyyy right now.

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CaliFan
June 30th, 2010 at 2:29 pm
Kanye’s wack

WU TANG FOREVER

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Shaniqua
June 30th, 2010 at 8:28 pm
@CaliFan kill ya self! Kanye is far from wack. If ‘Ye wack who do u think is hot?? Kanye is a beast.

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Steeez
August 15th, 2010 at 8:37 am
Horus? I love KanYe to death, but the Eye of Horus is the Illuminati’s main symbol. Lada Gaga, Tyra Banks, and many other can be seen reppin that..smh

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