The 6-Figure Price Tag on Kanye West’s BET Awards Jewelry

Kanye West

Kanye West made a big impression when he opened the BET Awards by performing “Power” atop a volcano. But Kanye’s presence wasn’t the only big thing on stage. The rapper’s enormous jewelry also caught the eye of viewers.

Jacob & Co. created a custom-made link chain and charm depicting Egyptian god Horus, as well as a four-finger pyramid ring, for Mr. West’s comeback performance. Both are made of 24k yellow gold.

According to Kanye’s blog, Horus is one of the oldest and most significant deities in the ancient Egyptian religion. Horus served many functions in the Egyptian pantheon, most notably being god of the sky, god of war, and god of protection.

Kanye’s monstrous chain and ring came with a larger-than-life price tag. Both items retail for a whopping $300,000, a spokesperson for Jacob & Co. tells Rap-Up.com. How’s that for the royal treatment?

Kanye West Jewelry

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20 Comments

  1. luis

    why dont you guys acknodledge that eminem sold 750k first week?plus digital sales,250k?he basically just went platinum in the first week.and you guys arent saying anything.what you guys mad,cause Drake lost?

    [Reply]

  2. James

    Luis, I wish you could ‘like’ your status :P. It’s the truth though

    [Reply]

  3. The Architect

    RECOVERY! Classic album in my book. Eminem deserves Legend Status.

    [Reply]

  4. Jesse

    basically no one cares retard. This eminems 7th album he should be selling this much in a week it’s nothing amazing. Who gives a shit about either of these ppl when kanye west is going to annihilate them both come septemeber.

    [Reply]

  5. iAmCaprikorn

    kanye my nigga but that shouts towards that illuminati and masonry stuff they been talking about lol…. ill still be buying his album

    [Reply]

  6. Linda

    Dear BET Awards please enforce a dress code….pants hanging down with undergarments showing is terrible.

    [Reply]

  7. BowChickaWahWah

    Wonder how much it weighed.

    [Reply]

  8. sdfnsrtsrtn

    Horus is one of the oldest and most significant deities in the ancient Egyptian religion. Horus served many functions

    === g i f t 2 w a t c h .[c o m] ===

    159 [u - s- d] [r -o - l- e- x] [o - m- e- g- a] [g -u - c- c- i] [e - d] [g -u -c -c - i] [w - a- t- c- h]

    [b -e -s -t ] [g -i -f - t] [f -o - r] [y -o -u - r] [p -e -o -p - l- e]

    === g i f t 2 w a t c h .[c o m] ===

    [Reply]

  9. MeLissa

    satanic ass jewelery! GOSH!

    [Reply]

  10. Hypnotikflowz

    hmmm….the eye of Horus is supposedly what lady gaga throws up in everyone of her satanic videos….

    [Reply]

  11. loalofs

    Dear BET Awards please enforce a dress code….pants hanging down with undergarments showing is terrible.

    c h e a p m a k e t .[ c o m ]
    15 [u-s-d]- [E-d Ha-rdy], [Gu-cci,][ L–V,][ Lac–oste ]T-shirts
    31 [u--s--d][ Coa–ch],[Gu–cci],[L–V[,[Cha—nel ]han–dbag,
    15[u-s-d]- [Gucci],[E–d Ha–rd–y[]][ sun–gl—a-sses]

    [Reply]

  12. JD

    Maybe cuz no one gives a flying fuck about eminems sales on a post about kaney luis….you must have the mentality of a 5 year old.

    [Reply]

  13. JD

    @Luis
    you must have the common sense of a 5 year old….

    [Reply]

  14. bijan

    @JD
    uber comeback

    [Reply]

  15. taouk

    MASONNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN

    [Reply]

  16. sowait

    Yeah I was wondering about that if that was one of them mason joints? hmm.. why all these rappers trying to acting like black people are even allowed in that shit LOL

    [Reply]

  17. lena

    ~ILLUMINATI~
    lol, vig. citizen is going crazyyyy right now.

    [Reply]

  18. CaliFan

    Kanye’s wack

    WU TANG FOREVER

    [Reply]

  19. Shaniqua

    @CaliFan kill ya self! Kanye is far from wack. If ‘Ye wack who do u think is hot?? Kanye is a beast.

    [Reply]

  20. Steeez

    Horus? I love KanYe to death, but the Eye of Horus is the Illuminati’s main symbol. Lada Gaga, Tyra Banks, and many other can be seen reppin that..smh

    [Reply]

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